Kishore Chandran 🇮🇳

“As practitioners, we have to move BCC beyond campaigns. It must be embedded into systems, measured for impact, and shaped by the communities it serves”- Shreya Ralli, Director - Communications At the Behaviour Change Communication (BCC) Summit 2025, hosted by the Centre for Social and Behaviour Change (CSBC) in New Delhi, American India Foundation Trust's Technical Advisory Group member, Shreya Ralli, joined the panel “Improving Public Health and #Nutrition through Behaviourally Informed Messaging.” Drawing on over a decade of AIF’s work in maternal and newborn #health through the #MANSI program, she shared how dignity-centred, trust-based, and locally rooted communication can dismantle misinformation, shift entrenched norms, and strengthen uptake of life-saving services. Global evidence reinforces this approach. Targeted BCC interventions have been shown to significantly improve #maternalhealth behaviors and service utilization, with interpersonal outreach by frontline workers outperforming mass media in reaching communities most in need. For AIF, #BCC is not an adjunct to program delivery. It is a strategic lever embedded in every stage of intervention design and implementation. From challenging myths around institutional delivery to equipping frontline health workers with culturally resonant narratives, our approach is grounded in responsiveness, co-creation, and sustained community engagement. It is this integration of evidence, systems thinking, and lived realities that enables real, measurable change. We thank CSBC for convening this important dialogue and for amplifying the role of behaviorally informed communication in advancing public health outcomes. #HealthEquity #PublicHealth #DevelopmentCommunication Kavita Srivastava

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#CMSArticles | How can India’s development ecosystem go beyond philanthropy? Blended finance models are changing how India tackles social challenges. Between 2010 and 2022, India attracted $5.6 billion in blended finance. But the real strength of these models lies not just in mobilising funds—it’s in combining capital, expertise, and community trust to create solutions that are scalable and rooted in local realities. As Mateti Aman, Investment Officer at Catalyst Management Services, explains: “Social organisations that understand grassroots need to work hand-in-hand with enterprises that know how to scale solutions. NGOs bring trust, deep community presence, and a sharp focus on impact. Businesses offer efficiency, investment, and the ability to grow.” In his article, “Beyond Grants and Profits: Why India Needs Hybrid Models for Social Progress”, Aman spotlights CSR-compliant best practices pioneered by 360 ONE Foundation and CMS, and shares: ➡️ How blended finance is driving self-reliance for farmers and small enterprises ➡️ Why the social sector needs to explore hybrid approaches ➡️ The CSR alignment and compliance advantages of blended finance ➡️ Key factors to consider before taking on hybrid development projects 📖 Read more: https://lnkd.in/g5vTdQhY #SocialFinance #BlendedFinance #SocialImpact #CSR #CommunitySupport Shiv Kumar | Raghunathan N | Purnima Jagtiani | Vrutti -Livelihood Impact Partners | Preeta Raghunathan | 360 ONE Wealth | 360 ONE Asset

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We are helping improve the quality of education for disadvantaged children across India. Our 'Support to Education' programme starts at the primary education level by: ✏️ Focusing on universal access and retention ✏️ Bridging gender & social gaps in elementary education ✏️ Improving learning quality & outcomes The multiple initiatives focus on building Model Schools under the Pradhan Mantri Schools for Rising India (PMSHRI) scheme, with child-and climate-friendly infrastructure, better learning environments, mental well-being support, and community engagement. So far, we have: 📚 Provided infrastructural support to 4,100+ govt. schools and Anganwadi centres 📚 Trained 11,700+ school teachers and Anganwadi Sevikas. 📚 Covered 15 states across India Deep dive into ITC’s Support to Education programme here: https://lnkd.in/gB3NYYuG #Sustainability #TheITCWay #PrimaryEducation

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