Mehul Gupta

🎙️ The Golden Voice of Advertising is Getting Smarter. Radio in India isn’t just surviving—it’s thriving with innovation. From the trusted familiarity of FM to the precision of programmatic audio, the future of radio advertising is vibrant, intelligent, and full of opportunity. 💡 Programmatic Radio is transforming the game: ✅ Precision targeting with real-time data ✅ Personalized audio experiences for every listener ✅ Seamless brand integration across music apps, podcasts & smart devices ✅ Unmatched cost-efficiency with measurable results Whether you're reaching rural Bharat or urban Gen Z, audio cuts through the noise with emotion, authenticity, and scale. And now—with programmatic tech—it also delivers performance, agility, and insight. 🎧 Radio is no longer “just a medium.” It’s a dynamic, data-driven storyteller that connects brands to hearts—and now, to dashboards. 🔊 The future of audio advertising in India is not coming—it’s already playing. #RadioReimagined #ProgrammaticAudio #IndiaOnAir #FutureOfMedia #AdTechWithHeart #MarketingInnovation #DigitalIndia #AudioFirst #VoiceEconomy #SmartAdvertising #FMtoFuture #DataDrivenBranding #MarketingThatSpeaks #MediaTransformation #AdvertisingInIndia #GrowthWithAudio

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For marketers, the festive season is a time when demand surges, moments matter, and timing and placement carry weight. As OMD India's CEO, Anisha Iyer, explains, the real opportunity lies in preparation: giving campaigns the room to refine ideas, align strategy with creativity, and show up in the right spaces at the right moments. Last-minute moves have their place, but only when they’re astute and add to a well-thought-out plan. In a marketplace alive with consumer energy, the brands that combine foresight with agility are the ones that truly connect. Read the full story here on Social Samosa: https://lnkd.in/gUTF2QPq

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The Indian AdGeek episode #8, with Rohan Mehta, founder and CEO of FCB Kinnect, on the agency’s 14th anniversary. 📺 The FCB India acquisition: Rohan walks through the decision-making process, from the initial 2020 partnership to the 2021 stake acquisition and finally the 2023 majority buyout. With insights on working alongside industry veterans like Rohit Ohri and global leadership, including CEO Tyler Turnbull 📺 How The “3 C’s” Framework differentiates them in competitive pitches, including winning the State Bank of India mandate. 📺 With 38% growth in 2024, Rohan discusses the three strategic levers driving success and how they’ve built capabilities across traditional and digital media. 📺 Rohan talks about his ambitious five-year vision for FCB Kinnect’s position in the Indian advertising landscape and the goal of becoming “the most modern marketing partner in the world.” The Indian AdGeek streams on all major podcast apps, including Spotify and Apple Podcasts. Links in comments below.

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Radhika Gupta, MD & CEO of Edelweiss Asset Management, has taken to social media to voice frustration over the worsening condition of Gurgaon’s Golf Course Extension Road. Terming it “Pothole Extension Road” and even “Crater Connection,” Gupta highlighted how the Delhi-Gurgaon commute becomes a nightmare during the monsoon. She pointed out the irony: while Gurgaon boasts about ₹100 crore luxury apartments, the city’s basic infrastructure, especially roads, needs urgent attention. As India’s “Millennium City,” Gurgaon often represents rapid urbanization and growth—but Gupta’s post is a reminder that world-class infrastructure must come before luxury real estate ambitions. #gurugram #poorInfrastructure #realEstate #startupHUB #startupUpdates #startupro

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