Neha Gadi

Proud moment for #RedhillIndia! Our Country Head, Ankita Juneja, has been featured in ADGULLY publication with her thought leadership piece: “The PR metrics gap: Why Indian agencies must measure what matters - The Matrix Moment for PR in India.” Ankita highlights a pressing challenge for the industry - the absence of robust, credible measurement frameworks in PR. She emphasizes why it’s time for Indian agencies to move beyond traditional metrics like coverage and clippings, and instead, focus on insights that link storytelling to real business outcomes. From adopting smarter tools to collaborating across marketing and sales, her article calls for a collective shift in how we measure and demonstrate the true impact of PR. #ThoughtLeadership #PR #Redhill #Adgully #PRMetrics

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The next three years will redefine digital media and podcasting in India. We are already the third-largest podcast listening market in the world. Podcast revenues in India crossed $969M in 2024, and are projected to grow at nearly 30% year-on-year. Digital advertising has overtaken television which is HUGE. But the real question is: where is attention moving, and how do we hold it? The shifts I see shaping the next three years: 1)The Attention Deficit Audiences are impatient. If you don’t hook them in the first 30 seconds, you’ve lost them. But while short-form captures attention, it doesn’t hold it. The real opportunity lies in pairing formats: short-form to spark awareness, long-form to build trust. 2)The Hyperlocal Surge Regional and vernacular voices will define scale. The future of reach in India will not be dictated in English—it will be told in the languages of people’s everyday lives. 3)From IP to Ecosystem Shows will no longer live in isolation. The strongest IPs will extend into products, experiences, and communities. A podcast won’t just be an episode—it will be a cultural node that branches into events, collaborations, and even commerce. 4)AI and the Next Medium AI will rewire the value chain—translation, interactive listening, personalized discovery. But the deeper shift is this: AI will turn passive audiences into active participants. The line between creator and consumer will blur. 5)Trust as Currency In a world of infinite content, trust will be the scarcest resource. Audiences and advertisers will no longer chase scale for its own sake; they will back creators who show consistency, credibility, and transparency. So what do people want to consume? Audiences won’t settle for either/or. They’ll want formats that are snackable in the moment but deep enough to return to. They’ll choose voices that feel familiar, not distant. They’ll expect to participate—through remixes, collabs, or community interactions. They’ll reward authenticity over manufactured virality. And they’ll pay for premium experiences—early access, behind-the-scenes, and spaces that feel exclusive. TLDR: The future won’t reward one-off hits. It will reward IPs that compound over time. Retention will matter more than reach—because attention is the only true currency. To scale, vernacular has to be the default, not the afterthought. Ads won’t be enough—multiple revenue streams will be essential. And the strongest moat will be community, because loyalty isn’t something you buy—it’s something you earn, day after day. The future of digital media in India will not be defined by who shouts the loudest, but by who can hold attention with depth, trust, and consistency. I’ve been reflecting on these shifts closely as we build new IPs and platforms at Humans of Bombay. Because the next decade will belong to creators and companies that see beyond the algorithm and build for connection. Thoughts? How do you see the next few years? #digitalmedia #India

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Radhika Gupta, MD & CEO of Edelweiss Asset Management, has taken to social media to voice frustration over the worsening condition of Gurgaon’s Golf Course Extension Road. Terming it “Pothole Extension Road” and even “Crater Connection,” Gupta highlighted how the Delhi-Gurgaon commute becomes a nightmare during the monsoon. She pointed out the irony: while Gurgaon boasts about ₹100 crore luxury apartments, the city’s basic infrastructure, especially roads, needs urgent attention. As India’s “Millennium City,” Gurgaon often represents rapid urbanization and growth—but Gupta’s post is a reminder that world-class infrastructure must come before luxury real estate ambitions. #gurugram #poorInfrastructure #realEstate #startupHUB #startupUpdates #startupro

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Youth Leadership Dialogue 2.0 I Day 06 Career growth is not just about hard work — it’s about strategy. 🚀 Mr. Vikas Dua, HR Head India – Weber Shandwick, shares powerful insights on how young professionals can fast-track their journey to success. Vikas Dua Sameep Shastri Ankita Sachdev Dr BBL Madhukar Ruhail Ranjan Durgesh Kumar Jha #YouthLeadershipDialogue #CareerAcceleration

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"PR is more than a marketing tool; it’s an independent profession that thrives on credibility, trust, and long-term relationships."  In a recent interaction with BestMediaInfo, our Founder & MD, Dr. Sarvesh Tiwari, shares why PR must be recognized beyond the confines of marketing or sales. He discusses the power of 360° communication strategies, the impact of technology and AI, and why qualities like empathy, integrity, and patience remain irreplaceable in today’s fast-changing world. NewsDrum.in | Niraj Sharma Read more at: https://lnkd.in/d_p2MdEg #PublicRelations #PRProfessionals #SarveshTiwari #Communication #Trust #Integrity #Leadership #AIinPR #BrandBuilding #ReputationManagement

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