Priya Choudhary

The next three years will redefine digital media and podcasting in India. We are already the third-largest podcast listening market in the world. Podcast revenues in India crossed $969M in 2024, and are projected to grow at nearly 30% year-on-year. Digital advertising has overtaken television which is HUGE. But the real question is: where is attention moving, and how do we hold it? The shifts I see shaping the next three years: 1)The Attention Deficit Audiences are impatient. If you don’t hook them in the first 30 seconds, you’ve lost them. But while short-form captures attention, it doesn’t hold it. The real opportunity lies in pairing formats: short-form to spark awareness, long-form to build trust. 2)The Hyperlocal Surge Regional and vernacular voices will define scale. The future of reach in India will not be dictated in English—it will be told in the languages of people’s everyday lives. 3)From IP to Ecosystem Shows will no longer live in isolation. The strongest IPs will extend into products, experiences, and communities. A podcast won’t just be an episode—it will be a cultural node that branches into events, collaborations, and even commerce. 4)AI and the Next Medium AI will rewire the value chain—translation, interactive listening, personalized discovery. But the deeper shift is this: AI will turn passive audiences into active participants. The line between creator and consumer will blur. 5)Trust as Currency In a world of infinite content, trust will be the scarcest resource. Audiences and advertisers will no longer chase scale for its own sake; they will back creators who show consistency, credibility, and transparency. So what do people want to consume? Audiences won’t settle for either/or. They’ll want formats that are snackable in the moment but deep enough to return to. They’ll choose voices that feel familiar, not distant. They’ll expect to participate—through remixes, collabs, or community interactions. They’ll reward authenticity over manufactured virality. And they’ll pay for premium experiences—early access, behind-the-scenes, and spaces that feel exclusive. TLDR: The future won’t reward one-off hits. It will reward IPs that compound over time. Retention will matter more than reach—because attention is the only true currency. To scale, vernacular has to be the default, not the afterthought. Ads won’t be enough—multiple revenue streams will be essential. And the strongest moat will be community, because loyalty isn’t something you buy—it’s something you earn, day after day. The future of digital media in India will not be defined by who shouts the loudest, but by who can hold attention with depth, trust, and consistency. I’ve been reflecting on these shifts closely as we build new IPs and platforms at Humans of Bombay. Because the next decade will belong to creators and companies that see beyond the algorithm and build for connection. Thoughts? How do you see the next few years? #digitalmedia #India

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From a 6×6 ft room to a multi-market AdTech company, Shreyas Sathe, CEO & Co-founder of Hybrid INSEA, shares how belief-driven leadership, cultural nuance, and privacy-first innovation are shaping the future of digital advertising across India and Southeast Asia. 🚀🌏 read more: https://lnkd.in/dSRNZp-P #DigitalAds #Leadership #ContextualAds #DigitalMarketing #Adtechtoday

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Rebuilding Dentsu: Harsha Razdan’s Fast-Fail, Ego-Free Leadership Playbook “There’s not too much I can do unless the army is actually charged up”: Harsha Razdan leads dentsu India with clarity and a mandate to double revenue by 2028. He’s rebuilding Dentsu from the inside out with a fast-fail mindset, fit-for-purpose teams and ego-free leadership rooted in listening, not legacy. And now, with the trust of global HQ restored, India is firmly back in focus as a key growth market. Delshad Irani sits down with Razdan for an exclusive chat, revealing the story of reshaping one of the most complex agency networks. Watch the full exclusive interview about Dentsu's transformation and Razdan's outsider-insight driven leadership on Media Dialogues With Storyboard18. #businessnews #businessnewstoday #businessnewsinenglish #cnbctv18 #Storyboard18 #Mediadialogues #Advertise #Marketing

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Swetha G Basavaraj, Sr. Director of Product at Samsung Ads, shared how AI is reshaping digital advertising — not just in delivery, but in how users experience it. She emphasized the excitement around this shift and the value of events like TiEcon 2025. With AI and machine learning evolving, ad creatives are no longer static — users may now see multiple versions of the same ad (like different car models), personalized in real time. The rise in user data availability is enabling deeper personalization, making ad experiences more relevant and dynamic for individual users. Swetha emphasized this as one of the most exciting times for digital advertising, with events like TiEcon providing a platform for collaboration between VCs, founders, and corporate leaders through focused sessions and workshops. #SwethaBasavaraj #SamsungAds #AIAdvertising #DigitalMarketing #TiEcon2025 #AdTech #Personalization https://lnkd.in/gxiqPQ9N The Economic Times Nameeta Escobar Sujatha Padmanabhan MBA (Brown), Ex-ESPN Anita Manwani Anand Jagannathan Andy Tsao Preetha Ram Preethy Padmanabhan Krishna K. Chittabathini Uday Bellary Sandeep Bhat

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Reliance-backed media giant JioStar’s chief revenue officer (CRO) Ajit Varghese has stepped down from his role. He is now slated to join as the group CEO of media agency Madison Media and its outdoor advertising vertical OOH. 👇 As per an internal memo circulated within JioStar, the media giant’s head of revenue and large customer base business, Mahesh Shetty, will take over as the new CRO. Notably, this will be Varghese’s second stint at Madison. He previously served as the media company’s COO between 1999 to 2006. Varghese’s resignation comes seven months after the completion of Reliance-Disney merger in November 2024, and the subsequent formation of the consolidated entity, JioStar. Prior to this, he was the executive vice-president (EVP) and head of network of ad sales at The Walt Disney Company. Read the full article here - https://lnkd.in/g5qV9iEN #news #Inc42 #tech #media #startupnews #startup #businessnews #business #resignation #India #growth #CXO #founders

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The role of CMOs in B2B marketing has evolved from driving campaigns to building relationships that create measurable business impact.   At Marketing Mavericks 2025 by Dun & Bradstreet India, Harish Sarma, Marketing & Product Director, Pluxee India, spoke on the panel “From Transactions to Relationships: The Changing Role of CMOs in B2B Marketing”. He joined Saugata Bagchi, Adishri Charla, and Kalyan Ram Challapalli, with Mukesh Jain moderating the discussion.   The discussion explored how CMOs are stepping up as growth architects, strengthening trust, designing relationship-first models, and driving transformation with data and technology. A conversation that underlined the future of marketing leadership beyond transactions.   #Pluxee #PluxeeIndia #MoreOfWhatMatters #PluxeeEvents #MarketingMavericks #DunAndBradstreetIndia #B2BMarketing #Leadership #PanelDiscussion

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