Priyanka Karwa

You don’t need a CDP. You don’t need AI. You don’t need OTT. You don’t need SEM. You don’t need DR. You don’t need balloons. You don’t need wavy guys. You don’t need blow up gorillas. They all will fail you. If you don’t have… The right inventory. Incredible merchandising (photos ansldnstructured data). A clean, customer focused showroom & lot. A clean, fast, easy to use on mobile website. An easy way for customers to connect with you. A data enriched inventory syndication. Great training and process management. Excellent data collection policies. THEN…and only then Will CDPs, AI, OTT, SEM, DR, and any other thing you intelligently enhance your employee and customer experience with work. Pull it all back. Get the basics right. Your expense lines, employees, and customers will thank you. THEN expand and build with intention. #automotive #automotivemarketing #operations #dealership

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PPO Series: Part 2 What if you don't have a PPO after the internship? While deciding whether to accept or decline a PPO is crucial, only around 30% of students reach that point (the average PPO conversion rate at top B-schools). A larger 70% of students come back without an offer. I have seen various emotions in people coming out of this situation—some really disappointed (not being able to convert their dream offer), some really frustrated (performing brilliantly but there were no openings in the firm), and some extremely relieved (not force-fitting into an organization without a strong drive). Honestly, what I have observed is that all these people eventually put in their best effort during final placements and land a decent job. Many of them secure roles that are much better than what they would have received through a PPO. Things can go out of balance when you focus on and try to act upon things that are out of your control. Those who took this setback to heart found it difficult to start preparing for finals, whereas those who moved on focused on making the most of the time they had until the final placements. For those who think they did all the hard work during summers for nothing, trust me, 40-50% of your final placement discussion can be about the project you did during your summer internship. So, nothing goes wasted. Some might land a job during their summer internships, and some might have to wait until finals. The key task is to work hard and get placed. The route you take to get there hardly matters. Fun fact: Among the three of us in the pic, one landed an offer during finals, one through internship PPO and the other one got in without even sitting for any placements :) #PPO #Bschools #placements #MBA

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7 lessons from running a digital marketing agency for the past 7 years 1. Consistency wins. It’s not about one viral idea. In digital, showing up every week, every month, every quarter gets you further than a one-hit wonder. 2. Not every client should be onboarded. If you don’t genuinely believe you can make an impact, it’s better to politely decline. The wrong fit wastes time and hurts morale. 3. If every task needs your input, you will get stuck. You can manage ten clients like that, but not more. Scaling only happens when you set up systems and empower people to decide. 4. Stay financially grounded. We’ve always stuck to fixed, sustainable founder salaries. No sudden withdrawals. That discipline kept us stable through the highs and lows. 5. Hire for attitude, not just skills. Someone who’s consistent, shows up, and follows through will go much further than a talented person who vanishes during crunch time. 6. Don’t always follow the client’s instructions. If you’ve seen what works, guide them. When your suggestion performs, they’ll trust you with the rest. 7. Outbound is exhausting. Inbound is the unlock. You need clients reaching out to you. Create content, show proof of work, build trust. That’s how the real pipeline starts. Lastly, there’s a myth that marketing work never ends. That’s usually a sign of poor planning. A good team with structure doesn’t need to burn out in chaos to be creative.

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📝 Weekend LinkedIn Content (PR Growth) ✨ PR isn’t just about media coverage — it’s about building human trust. On weekdays, we often talk about campaigns, strategies, and numbers. But weekends are perfect to pause and reflect on the human side of PR. Here are 3 weekend thoughts that always help me grow in PR ⬇️ 1️⃣ Conversations matter more than coverage. A single genuine relationship can open more doors than 10 press releases. 2️⃣ Stories never sleep. Even on weekends, people connect with authenticity — not just “brand noise.” 3️⃣ Growth comes from consistency. Whether it’s nurturing journalists, influencers, or your own network — small weekend check-ins build long-term impact. 💡 Pro Tip: Weekends are a great time to engage — drop a thoughtful comment, share a personal insight, or appreciate someone’s work. It’s the quiet time when genuine voices get noticed the most. 👉 What’s your weekend PR ritual? Do you switch off completely, or do you use this time to nurture relationships? #PublicRelations #BrandGrowth #Storytelling #Networking #WeekendThoughts Follow me -https://lnkd.in/g-acU4gq

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