Raksha Mishra

“Speed doesn’t always mean substance - taste, judgment, and cultural intuition still set great editors apart.” Avnish yadav, Associate Lead Editor, Gozoop Creative, shares with exchange4media on how India’s content creators are only as strong as the teams that power them behind the scenes. Read more on: https://lnkd.in/dQkAkU2F

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#Update Indore-based cultural content and meme marketing agency, Creativefuel, has acquired Mumbai-based Onemotion group, a marketing firm specializing in Reddit, Inc.. While the financial terms were not disclosed, the acquisition is designed to boost Creativefuel's capabilities in community-driven marketing and reputation management. Founded by Arjun Darji, Onemotion IMC focuses on helping brands authentically engage with Reddit communities and improve their visibility in AI-powered search results. Creativefuel CEO Tushar Sukhramani noted that the deal will help brands "win those conversations authentically," as Reddit is a key platform where opinions are formed. This acquisition follows Creativefuel's recent purchases of MissMalini Entertainment and the YouTube channels Hasley Originals India and Pataakha. Read the story: https://ow.ly/4LCR50WO2zz #MarketingNews #AcquisitionUpdate #RedditMarketing #CulturalMarketing #CommunityEngagement #BrandReputation #DigitalMarketingIndia #Creativefuel #OnemotionGroup #MarketingInnovation

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Publicis Groupe India launches AI-powered content studio to help brands deliver culturally relevant, personalised, and scalable marketing at speed. More here: https://lnkd.in/g7t7xJZG Publicis Groupe | Publicis Groupe India | #contentstudio | #brands | #personalisedcontent | #advertisinginnovation | Anupriya Acharya | Varun Shah | Rajdeepak Das | #agency

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What if agencies actually trusted their creatives? What if you didn’t need timesheets to prove your worth? What if you could grow into your manager’s peer—and have fun doing it? In this episode of the Whole Truth of Marketing, our founder Shashank Mehta sits down with P.G. Aditiya, founder of Talented.Agency, an agency that’s making its own rules. They talk about redefining what it means to build a creative workplace, moving towards an employee-owned model, why the best work is actually…a fun performance, and so much more. Link to full episode in comments.

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In the increasingly cluttered world of #B2Bmarketing, Indian companies are discovering that campaigns alone aren’t enough. What sets successful brands apart today isn’t just frequency or spend, it’s storytelling. Editorial thinking, once the stronghold of newsrooms and content studios, is now emerging as a strategic pillar in #B2B marketing playbooks across industries. Read more: https://lnkd.in/gYX6nk3U

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India’s festive calendar remains a key opportunity for brands to connect, engage, and convert. But success now depends on more than just timing; it requires cultural understanding, sharper targeting, and emotionally resonant storytelling. At the recently concluded 'Ads That Connect' roundtable hosted by VDO.AI, leading marketers unpacked how brands can truly win during the festive season. In this edition of the VDO.AI Roundtable Takeaway Series, industry leaders like Mayank Prabhakar, Preetam Jena, and Akshay Chaturvedi shared how brands can build campaigns that reflect today’s evolving festive mindset. Stay tuned as we continue to bring you expert-led insights to elevate your festive marketing game. #AdsThatConnect #FestiveMarketing #VDOAIRoundtable #Vivo #Fixderma #VDOAI

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