Sahil Deswal

88% of consumer app spending today is only on Google & Meta. But when performance marketers smartly diversify their budgets beyond these walled gardens, their return on ad spend increases by up to 214% 💡💰 📈 Spoke about the limitations of over-indexing on Google & Meta in this story by Campaign India. Read the 'Performance through Independence' report by Moloco, Sensor Tower, & Singular for more. Tom Shadbolt Paul D'Arcy Diana Adair Shweta Sachdeva Burcu S. Kezia Vere Nicoll https://lnkd.in/gsSkkgXd

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🚀 OmniTalks with AdYogi — an industry-first and Meta-first initiative by AdYogi. The future of Omnichannel Marketing is unfolding globally — and India’s top brands are setting the pace. In this series, I sat down with leaders from Meta and some of India’s fastest-growing Omnichannel brands to decode one big idea: 👉 How can online channels drive offline footfall and sales? Whether you’re a digital-first brand opening stores or a retail brand scaling online — Meta’s Omnichannel solutions could be your growth playbook for 2025 & beyond. 🎥 Here’s a sneak peek 👇 #OmniTalks2025 #AdYogiMetaPodcast Meghna Apparao Gaurav Jeet Singh Saugato Bhowmik Ayush Kapoor Kamal Khushlani Koustubh Chattopadhyay

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🌍 Case Study: How Elbroz Media Private Limited cut cross-border payment costs by 4x with Xflow When Elbroz Media, a full-service digital agency based in Noida, scaled its client base across the U.S., Canada, and the U.K., managing international receivables quickly became a bottleneck. Initially using legacy platforms, the team faced: ⏳ 3–5 day payout delays 💸 High transaction fees eating into margins ❌ Limited control over FX conversions and batch withdrawals For a fast-growing business working on multiple projects and recurring invoices, this lack of transparency and efficiency was holding them back. ✨ Enter Xflow. By switching to Xflow, Elbroz Media transformed the way it manages global payments: * 65% savings on transaction fees * 3x faster payouts (often within 24 hours) compared to legacy platforms * $20K+ processed seamlessly across currencies and markets * Real-time FX visibility with our intuitive dashboard * Smarter decision-making powered by the FX AI Analyst: set target rates, automate withdrawals, maximize returns Multi-currency accounts gave the team flexibility to manage operations across markets, while Xflow’s round-the-clock support ensured every query was addressed. 💡 The result? Elbroz Media now runs its international payment operations with predictability, efficiency, and confidence, freeing up time and resources to focus on what they do best: designing user-friendly websites, building secure online stores, and delivering data-driven marketing campaigns for clients worldwide. We’re proud to be a long-term partner in their growth journey. 🚀

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