Shradhha Bhatia

Every CEO has a Cultural Inheritance. It’s the compound interest of trust, values and ways of working built over years - sometimes decades - before they arrived. When I became Executive Chairman & CEO at FCB Ulka Group, Anil Kapoor - the re-founding Father of Ulka - gave me a masterclass in cultural inheritance. He showed me what was sacred, and what could evolve. Ulka’s culture had been built over 60 years. It was valued by clients, employees and partners alike. Our transformation - culminating in being named Adweek’s International Agency of the Year - didn’t come from tearing down the past. It came from blending heritage values with new ambition. Blending heritage values with new ambition means protecting the cultural DNA that makes an organization trusted, respected and distinctive - while infusing it with the vision, energy and innovation needed to grow. Here’s how I see it: 1️⃣ Identify the Non-Negotiables (Heritage Values) These are earned over time and deeply embedded in the company’s identity. At Ulka: A deep client-first ethos and relationship-driven business could not be disrupted. 2️⃣ Bring in the Energy of New Ambition Build on the past - don’t discard it. At Ulka: We drove bold creative transformation while keeping our core client relationships intact. 3️⃣ Bridge, Don’t Break Frame change as building on strength, not fixing what’s wrong. Keep traditions that honour the past while creating new rituals for the future. Why it matters: Ignore heritage values and you alienate the very people who made the organization strong. Reject ambition and you risk irrelevance. Great leadership finds the bridge between respect for the past and readiness for the future. "If you stepped in as CEO tomorrow, what would you do with your Cultural Inheritance?" #OhriginalThinking #LeadershipSignals #CulturalStewardship #OrganisationalCulture #CultureInPractice

60

11 Comments

Proud moment for #RedhillIndia! Our Country Head, Ankita Juneja, has been featured in ADGULLY publication with her thought leadership piece: “The PR metrics gap: Why Indian agencies must measure what matters - The Matrix Moment for PR in India.” Ankita highlights a pressing challenge for the industry - the absence of robust, credible measurement frameworks in PR. She emphasizes why it’s time for Indian agencies to move beyond traditional metrics like coverage and clippings, and instead, focus on insights that link storytelling to real business outcomes. From adopting smarter tools to collaborating across marketing and sales, her article calls for a collective shift in how we measure and demonstrate the true impact of PR. #ThoughtLeadership #PR #Redhill #Adgully #PRMetrics

83

9 Comments

In a move to enhance its leadership, BBH India, a division of Publicis Groupe India, has appointed Delon Mascarenhas and Mitushi Sharma (Verma) as Executive Vice Presidents. Meanwhile, Ashwin Palkar and Nisheeth Srivastava step up as Senior Executive Creative Directors. This leadership announcements align with the agency's dedication to full-funnel marketing strategies, said a media statement. Read More - https://lnkd.in/gq6vUndW #ETBrandEquity #BBH #WhatsBuzzing

35

1 Comment

Youth Leadership Dialogue 2.0 I Day 06 Career growth is not just about hard work — it’s about strategy. 🚀 Mr. Vikas Dua, HR Head India – Weber Shandwick, shares powerful insights on how young professionals can fast-track their journey to success. Vikas Dua Sameep Shastri Ankita Sachdev Dr BBL Madhukar Ruhail Ranjan Durgesh Kumar Jha #YouthLeadershipDialogue #CareerAcceleration

55