Shradha Agarwal

Publicis Groupe India launches AI-powered content studio to help brands deliver culturally relevant, personalised, and scalable marketing at speed. More here: https://lnkd.in/g7t7xJZG Publicis Groupe | Publicis Groupe India | #contentstudio | #brands | #personalisedcontent | #advertisinginnovation | Anupriya Acharya | Varun Shah | Rajdeepak Das | #agency

228

1 Comment

For marketers, the festive season is a time when demand surges, moments matter, and timing and placement carry weight. As OMD India's CEO, Anisha Iyer, explains, the real opportunity lies in preparation: giving campaigns the room to refine ideas, align strategy with creativity, and show up in the right spaces at the right moments. Last-minute moves have their place, but only when they’re astute and add to a well-thought-out plan. In a marketplace alive with consumer energy, the brands that combine foresight with agility are the ones that truly connect. Read the full story here on Social Samosa: https://lnkd.in/gUTF2QPq

147

1 Comment

India’s festive calendar remains a key opportunity for brands to connect, engage, and convert. But success now depends on more than just timing; it requires cultural understanding, sharper targeting, and emotionally resonant storytelling. At the recently concluded 'Ads That Connect' roundtable hosted by VDO.AI, leading marketers unpacked how brands can truly win during the festive season. In this edition of the VDO.AI Roundtable Takeaway Series, industry leaders like Mayank Prabhakar, Preetam Jena, and Akshay Chaturvedi shared how brands can build campaigns that reflect today’s evolving festive mindset. Stay tuned as we continue to bring you expert-led insights to elevate your festive marketing game. #AdsThatConnect #FestiveMarketing #VDOAIRoundtable #Vivo #Fixderma #VDOAI

28

#Exclusive | In an exclusive piece for Mediabrief.com, Nitin Mahajan, Founder of BrandBooster.ai & Quickads.ai, writes about the evolution of digital marketing metrics. He explores the shortcomings of Return on Ad Spend (ROAS) as a sole indicator of success, and how it can mislead brands into focusing on short-term wins instead of sustainable growth. Mahajan also highlights the importance of Marketing Efficiency Ratio (MER) and Customer Acquisition Cost to Lifetime Value (CAC:LTV) as more holistic and accurate measures of business health. 🔗 More here: https://lnkd.in/dbiwc75J #mediabrief #NitinMahajan #Founder #BrandboosterAI #QuickadsAI #CustomerAcquisitionCost #LifetimeValue #ReturnOnAdSpend #ROAS #digitalmarketing #MarketingEfficiencyRatio #AdTech #exclusives #marketing #media

24

1 Comment

𝐅𝐥𝐞𝐱𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐢𝐬 𝐭𝐡𝐞 𝐧𝐞𝐰 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐦𝐮𝐥𝐭𝐢𝐩𝐥𝐢𝐞𝐫. At Digidarts, we helped Jha Ji Store unlock growth by shifting from static ads to flexible ad formats. 𝗧𝗵𝗲 𝗼𝘂𝘁𝗰𝗼𝗺𝗲? Campaigns that could adapt, resonate, and convert, delivering sharper engagement and stronger results. This case study shows how creative agility + data-led execution can redefine performance marketing for D2C brands. 𝙍𝙚𝙖𝙙 𝙩𝙝𝙚 𝙛𝙪𝙡𝙡 𝙨𝙩𝙤𝙧𝙮 𝙝𝙚𝙧𝙚: https://lnkd.in/gzf8-CTR

18