About
Siddharth has 14 years of experience in creating and scaling Digital Products, especially…
Activity
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Day 2 at the Frankfurt Book Fair has been an incredible continuation of meaningful conversations and exciting exchanges. From showcasing our demos…
Day 2 at the Frankfurt Book Fair has been an incredible continuation of meaningful conversations and exciting exchanges. From showcasing our demos…
Liked by Siddharth Varshney
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Your next research assistant isn’t a person, it’s a conversation. Meet Ask R Discovery, where you can ask research questions, get verified answers…
Your next research assistant isn’t a person, it’s a conversation. Meet Ask R Discovery, where you can ask research questions, get verified answers…
Liked by Siddharth Varshney
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What a day! ✨ The buzz at our booth hasn’t stopped since the doors opened, from engaging demos and inspiring conversations to an incredible…
What a day! ✨ The buzz at our booth hasn’t stopped since the doors opened, from engaging demos and inspiring conversations to an incredible…
Liked by Siddharth Varshney
Experience
Education
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Indian Institute of Management, Calcutta
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Activities and Societies: Member of Quiz Club, Carpe-Diem and Team Census; Participant in IIM Calcutta Premier League; Winner of Business Simulation games, B-Plan events
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Activities and Societies: TVARAN'08, Computer Society of India, Institute Rank 1
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Activities and Societies: School Head Boy, Institute Rank 1
Licenses & Certifications
Courses
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Artificial Intelligence
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Business Applications of AI and Expert Systems
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Business Integration with IT
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Business Intelligence
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Computer Networks
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Computer Organization & Architecture
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Data Structures
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Database Management Systems
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Digital Image Processing
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Distributed Systems
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E-Commerce
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Encryption & Data Security
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IT & Business Innovation
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Integrated Marketing Communications
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Managing New Ventures
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Marketing Theory & Contemporary Issues
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Marketing in Practice
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Object Oriented Programming
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Operating Systems
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Product Management
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RFID & its implications
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Relationship Marketing
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Sales & Distribution Management
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Software Engineering
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Sports, Media & Entertainment Marketing
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Strategic Brand Management
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Projects
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Live Project, Dhoot Group
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1. Undertook an extensive study on the brand building initiatives by top 10 real estate firms in India
2. Proposed a marketing communications strategy including the unconventional marketing aspectsOther creators -
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Live Project, IIM-C Library
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Formulated an action plan on all maintenance aspects related to RFID implementation at the library
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Live Project, Yash Raj Films
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Constructed 360 degree marketing campaign & phase-wise promotion plan design for 'Mujhse Fraandship Karoge'
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Term Paper, Sports Events Marketing
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1. Analyzed co-branding paradigm in context of successful sports events like Olympics, IPL, WC Cricket
2. Formulated an action plan for sports events like PHL, Indian Grand Prix, Ranji Trophy, SAF GamesOther creators -
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Live Project, Radio Mirchi
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Conducted Disguised marketing research on customer preferences for early-morning music
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Term Paper, IPL Franchisees- Marketing initiatives
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1. Comprehensive analysis of Branding initiatives by the 8 Franchisees & their relative evaluation
2. Developed XI-factor Model for Franchisee Valuation, Strategic implementation plan for new franchisee -
HUL LIME/ UB Group
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Recommended a 15-point action plan for promoting F1 as a sport & Force India as the National team.
2 of the recommendations- setting up of Force India Academy & an F1 movie selected for implementationOther creators -
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Live Project, Tata Group
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1. Value Chain reconfiguration for Tata Green Batteries through Sales & Distribution model analysis
2. Constructed Brand Visibility Campaign & recommended sales force automation by CRM softwareOther creators -
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Live Project, THE PARK
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1. Integrated social media, sensory branding & brand smash-ability aspects to existing CRM model
2. Devised Churn Index calculation matrix, proposed cross functional teams for key account relationshipsOther creators -
Languages
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English
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Hindi
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More activity by Siddharth
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If you think that the summit in Sharm el-Sheikh is the only one to talk about today… think again! The one that the Aries Systems folk organised this…
If you think that the summit in Sharm el-Sheikh is the only one to talk about today… think again! The one that the Aries Systems folk organised this…
Liked by Siddharth Varshney
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Pleased to announce a collaboration with Mike Grandinetti on our upcoming industry event, where we will explore the pivotal role of combining…
Pleased to announce a collaboration with Mike Grandinetti on our upcoming industry event, where we will explore the pivotal role of combining…
Liked by Siddharth Varshney
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Excited for this one! 🐬 We’re hosting a live session on how Paperpal can simplify your academic writing workflow. If you’re looking to make academic…
Excited for this one! 🐬 We’re hosting a live session on how Paperpal can simplify your academic writing workflow. If you’re looking to make academic…
Liked by Siddharth Varshney
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I skipped the #Pharmageddon day 2 post because by the end of it, my brain had already fast-forwarded to this moment. Back home with my babies. ❤️…
I skipped the #Pharmageddon day 2 post because by the end of it, my brain had already fast-forwarded to this moment. Back home with my babies. ❤️…
Liked by Siddharth Varshney
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🚀 Love using R Discovery? Now your entire institution can too, for free! We’re inviting researchers, students, and faculty to refer their…
🚀 Love using R Discovery? Now your entire institution can too, for free! We’re inviting researchers, students, and faculty to refer their…
Liked by Siddharth Varshney
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Reading a paper is one thing. Chatting with it is another. ✨ With R Discovery ChatPDF, you can: - Upload research papers (even scanned ones) - Ask…
Reading a paper is one thing. Chatting with it is another. ✨ With R Discovery ChatPDF, you can: - Upload research papers (even scanned ones) - Ask…
Liked by Siddharth Varshney
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