Siddharth Varshney

Siddharth Varshney

Dehradun, Uttarakhand, India
3K followers 500+ connections

About

Siddharth has 14 years of experience in creating and scaling Digital Products, especially…

Activity

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Experience

  • Cactus Communications Graphic
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    India

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    India

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    India

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    India

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    Mumbai Metropolitan Region

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    Noida Area, India

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    Noida Area, India

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    Noida

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    Navi Mumbai

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    IIM Calcutta

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Education

  • Indian Institute of Management, Calcutta Graphic

    Indian Institute of Management, Calcutta

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    Activities and Societies: Member of Quiz Club, Carpe-Diem and Team Census; Participant in IIM Calcutta Premier League; Winner of Business Simulation games, B-Plan events

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    Activities and Societies: TVARAN'08, Computer Society of India, Institute Rank 1

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    Activities and Societies: School Head Boy, Institute Rank 1

Licenses & Certifications

Courses

  • Artificial Intelligence

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  • Business Applications of AI and Expert Systems

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  • Business Integration with IT

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  • Business Intelligence

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  • Computer Networks

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  • Computer Organization & Architecture

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  • Data Structures

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  • Database Management Systems

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  • Digital Image Processing

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  • Distributed Systems

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  • E-Commerce

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  • Encryption & Data Security

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  • IT & Business Innovation

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  • Integrated Marketing Communications

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  • Managing New Ventures

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  • Marketing Theory & Contemporary Issues

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  • Marketing in Practice

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  • Object Oriented Programming

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  • Operating Systems

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  • Product Management

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  • RFID & its implications

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  • Relationship Marketing

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  • Sales & Distribution Management

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  • Software Engineering

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  • Sports, Media & Entertainment Marketing

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  • Strategic Brand Management

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Projects

  • Live Project, Dhoot Group

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    1. Undertook an extensive study on the brand building initiatives by top 10 real estate firms in India
    2. Proposed a marketing communications strategy including the unconventional marketing aspects

    Other creators
    • +1 other
  • Live Project, IIM-C Library

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    Formulated an action plan on all maintenance aspects related to RFID implementation at the library

    Other creators
    • +4 others
  • Live Project, Yash Raj Films

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    Constructed 360 degree marketing campaign & phase-wise promotion plan design for 'Mujhse Fraandship Karoge'

    Other creators
    • +2 others
  • Term Paper, Sports Events Marketing

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    1. Analyzed co-branding paradigm in context of successful sports events like Olympics, IPL, WC Cricket
    2. Formulated an action plan for sports events like PHL, Indian Grand Prix, Ranji Trophy, SAF Games

    Other creators
    • +1 other
  • Live Project, Radio Mirchi

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    Conducted Disguised marketing research on customer preferences for early-morning music

    Other creators
    • +4 others
  • Term Paper, IPL Franchisees- Marketing initiatives

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    1. Comprehensive analysis of Branding initiatives by the 8 Franchisees & their relative evaluation
    2. Developed XI-factor Model for Franchisee Valuation, Strategic implementation plan for new franchisee

  • HUL LIME/ UB Group

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    Recommended a 15-point action plan for promoting F1 as a sport & Force India as the National team.
    2 of the recommendations- setting up of Force India Academy & an F1 movie selected for implementation

    Other creators
    • +2 others
  • Live Project, Tata Group

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    1. Value Chain reconfiguration for Tata Green Batteries through Sales & Distribution model analysis
    2. Constructed Brand Visibility Campaign & recommended sales force automation by CRM software

    Other creators
    • +6 others
  • Live Project, THE PARK

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    1. Integrated social media, sensory branding & brand smash-ability aspects to existing CRM model
    2. Devised Churn Index calculation matrix, proposed cross functional teams for key account relationships

    Other creators
    • +2 others

Languages

  • English

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  • Hindi

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