Varun Sood

If i have to sum up building new age consumer brands in a paragraph, it will sound something like this Have a product proposition which is both relevant to the category and differentiated vis a vis other players. Use that to create a brand proposition which is again relevant to the category and differentiated vis a vis other players. Use bottom funnel performance marketing to acquire initial customers. Make the brand widely available across channels and easy to buy. Create distinctive brand assets and remain consistent with your core proposition. Continue spending on high reach and impactful top funnel media to build brand salience and reduce dependency on performance marketing. Once you reach a certain scale in a category, enter other categories keeping the brand proposition true. Keep at it for 15-20 years No rocket science. But incredibly difficult to execute

952

43 Comments

Regulation needs to be predictable - it is the sign of a mature economy. 2 billion dollars of advertising & marketing spend on gaming is about to come to a grinding halt, post the implementation of the legislation on online gaming in India.

149

8 Comments

India’s B2B Evolution: The leap from incremental to transformational. Anshul Garg, Managing Partner and Head at Publicis Commerce India, notes that while B2C eCommerce dominated the last decade, B2B eCommerce is set to lead the next. #GuestColumn Read the full story. LINK IN COMMENT. #e4m #IndiaB2B #B2BEcommerce #DigitalTransformation #AnshulGarg #PublicisCommerce

121

3 Comments

The numbers are out. And they’re massive. According to Chrome OTT’s Annual Streaming Report (Apr 2024–Mar 2025), India’s OTT industry generated ₹37,940.4 crore — a clear sign that we’re not watching a trend… We’re witnessing a digital entertainment revolution. 🚀 OTT Is Not Just Growing — It’s Winning Forget the narrative that only YouTube dominates. The real story? OTT platforms across India — regional, genre-specific, and independent — are thriving like never before. 🟡 Advertising revenue now makes up 78% of total OTT income 🟡 Platforms combining free + premium content (AVOD + SVOD) are seeing massive user growth 🟡 Consumers are tuning into regional shows, vertical microdramas, live sports, and FAST channels "India's OTT success is powered by platforms that embrace accessibility, innovation, and hybrid monetization,” says Dr. Pooja Shrivastava, Group Head – Data Science, COTT. 💡 The New OTT Blueprint: Scalable. Monetizable. Creator-First. What’s changed? ✅ Content no longer needs a cinema or satellite deal to succeed ✅ Independent creators and small studios are launching their own OTT platforms ✅ Tech partners like Mogi I/O are removing all barriers to entry Mogi I/O’s Platform-as-a-Service (PaaS) is enabling entrepreneurs to: Launch a full-featured OTT app in weeks Monetize via AVOD, SVOD, TVOD & FAST Stream across mobile, web, TV Use AI-backed CDN, encoding, and video protection Focus on content + business while tech is 100% managed 🔥 Why Now Is the Best Time to Launch Your Own OTT Platform The playing field has changed. 🧠 Viewers prefer platforms that speak their language 📲 They want snackable, scroll-stopping stories 📈 Brands want content-driven commerce and monetization 🎯 And creators? They want ownership, scale, and revenue. “OTT is no longer about competing with the giants — it’s about owning your audience and building your niche,” says Pankaj Krishna, Founder & CEO, Chrome DM. 🏁 TL;DR — OTT Is the Future of Entertainment & Enterprise The ₹37,940 Cr market isn't a bubble — it's India’s next big economy. And it belongs to those who build platforms, not just content. If you're a creator, brand, studio, or entrepreneur — your time is now. 🎥 Build your own OTT platform 📊 Own your data 💰 Monetize with flexibility 🛠️ Scale without coding Let’s talk. Mogi I/O is your one-stop solution. DM me or call now +91 7017235483 or visit https://mogiio.com to book a demo. Pankaj Krishna #OTT #DigitalIndia #StreamingRevolution #AVOD #SVOD #MogiIO #COTT

84

18 Comments