Vivek Sharma

Vivek Sharma

Gurgaon, Haryana, India
11K followers 500+ connections

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  • An overdose of digital marketing leading to consumer apathy

    ET Edge Insights

    Mass marketing approach to digital marketing putting premium on high frequency of communication at all touch-points can lead to over communication and leave consumers inundated with information and annoyed with the brand. Mapping consumer journeys, prioritizing touch points, permission marketing and harmonizing all touch points leading to ONE CONSUMER view will result in better consumer experience and engagement.

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