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Yesterday, we celebrated an important milestone - ten years since Ferrero and the Government of Serbia began working together to build a resilient and high-quality hazelnut supply chain - and the beginning of a new phase of cooperation in Serbia. Over the past decade, Serbia has become one of the most promising origins for hazelnuts, thanks to its favourable climate, strong agricultural tradition, and the commitment of local farmers and institutions. Through the Ferrero Hazelnut Company (HCo), we’ve collaborated closely with the Serbian scientific community and growers to strengthen this ecosystem and drive sustainable growth - with the production of high-quality volumes steadily increasing year after year. As we look ahead, we remain committed to further investing and fostering synergies across Serbian public and private sectors — continuing to build together a competitive, responsible hazelnut industry that benefits all. A heartfelt thank you to the Ministry of Agriculture, Forestry and Water Resources of Serbia, Dragan Glamočić, the Italian Embassy in Belgrade, and all our partners for their collaboration and trust over the years. The next decade holds even greater potential — as we continue building, together, a thriving and sustainable hazelnut sector. #WeAreFerrero #Hazelnut #Sustainability #Agriculture #Partnership #Serbia #FerreroHCo #ItalySerbia