Matchfy.io

ADE 2025 once again confirmed itself as the global hub where innovation, creativity, and business in music truly converge. Beyond the showcases and panels, it’s the human connections, the spontaneous conversations and shared ideas, that shape the future of our industry. After an intense week of meetings and insights, we asked ourselves: what can emerging artists, professionals, and companies learn from ADE to grow sustainably in today’s music ecosystem? We summarized the key takeaways in a new YouTube video. Check it out: https://lnkd.in/dzGN9dB9

Last week, Matchfy took part in Amsterdam Dance Event , joining thousands of professionals, artists, and innovators driving the next wave of the music industry. Throughout the week, we connected with partners, discussed emerging trends, and explored how technology continues to reshape the way artists and companies collaborate. From high-level panels to targeted B2B meetings, ADE once again proved to be the key hub where ideas turn into opportunities. Our Matchfy x Monetunes event at the Room Mate Hotels Aitana was the perfect closing moment, a space to strengthen relationships, share insights, and celebrate the growing ecosystem that connects artists, curators, and brands worldwide. Thank you to everyone who met with us during ADE, at the conference, on stage, or in the suite. We’re proud to be part of a community that’s redefining how music and technology come together.

We’re excited to share an in-depth conversation with our technology lead, Sebastiano Gaggiano, diving into how Matchfy is building the future of music-industry networking. In the interview, Sebastiano discusses: • how we’re designing the platform’s architecture to support vibrant, meaningful connections among artists, influencers and music professionals • the trade-offs we faced when balancing scalability, real-time features and user experience • the importance of having a tech mindset aligned with community, authenticity and creative energy If you’re curious about what happens behind the scenes at Matchfy and how we’re thinking tech and culture, it’s definitely worth a read: https://lnkd.in/d-jy9mW8

We’ve landed in Amsterdam! The Amsterdam Dance Event is more than a festival or a conference it’s where the entire music ecosystem comes together. From artists and producers to curators, agencies, and startups, every conversation here has the potential to turn into collaboration, innovation, and growth. For us at Matchfy, being here means meeting the community we work for every day: the creators, professionals, and dreamers who believe in building a more connected and transparent music industry. We’re here to listen, exchange ideas, and strengthen the bridges that make independent music thrive.

Artificial plays might look like a shortcut, but they often create long-term damage. Platforms can detect abnormal patterns, and penalties can include removal from playlists or even takedowns. Beyond the risk of losing music, fake plays distort your data. Instead of knowing which markets or audiences respond to your songs, you end up with misleading numbers that make it harder to plan future releases. Building real growth takes longer, but it gives you accurate insights, stronger engagement, and credibility with fans and industry partners. In the end, authentic numbers always travel further than inflated ones.

6.3 million out of 8 million artists aren't being heard. If your song didn’t take off overnight, don’t stress — it’s not about luck. It’s about connection. Some artists drop their song and hope the right person finds it. Others make sure they do. Our Songtrust Amplified partner Matchfy.io helps you connect with millions of playlists, curators, and music pros worldwide — so your next listener isn’t left to chance. 🌍🎶

Don't base your promotion only on playlist streams results! Growth on Spotify doesn’t come from one single playlist. It’s the result of loops, repeatable actions that feed back into the algorithm. When a listener saves your track, adds it to a playlist, or listens multiple times, Spotify registers strong engagement. That data increases the chances of your song being recommended to new users in algorithmic playlists, and that's the point of our playlist match feature. The loop continues when those new listeners repeat the same actions, creating a cycle that pushes your track further each time. Independent artists who understand these loops can design their campaigns around sparking engagement, not just chasing streams. Playlists create passive listens, so it's not sure that every plays that comes from a playlist promotion converts into fans. An algorithmic promotion increases the chances of gaining fans and people really interested in your music

Sono orgoglioso di annunciare che Matchfy ha appena siglato con successo il secondo round di aumento di capitale, un segnale forte della fiducia che il mercato e gli investitori stanno riponendo nel nostro progetto. Ma questo traguardo non è che un passo del cammino. Ecco cosa siamo riusciti a costruire dal 2024 a oggi: 💥 130.000 utenti registrati — una community globale di artisti, curatori e amanti della musica 🔄 27 milioni di scambi musicali totali tra artisti e artisti, tra artisti e curatori o tra artisti e amanti della musica 📈 Negli ultimi mesi abbiamo superato 1,5 milioni di scambi al mese 💳 15.000+ utenti paganti, che hanno scelto di investire nel proprio percorso con Matchfy dal 2024 🌐 Siamo diventati la seconda azienda al mondo per trust nel settore Perché conta davvero? Perché non stiamo solo crescendo nei numeri: stiamo dimostrando che modelli basati su trasparenza, dati e community funzionano davvero nel mondo musicale. Perché ogni utente, ogni scambio, ogni curva di crescita ci avvicina all’obiettivo di rendere Matchfy il punto di riferimento globale per gli artisti indipendenti. Perché vogliamo che la fiducia, quella che ci contraddistingue, sia non solo un riconoscimento, ma un valore operativo in tutti i nostri processi. Un ringraziamento speciale A tutti gli artisti che hanno creduto fin dall’inizio. A chi ha fatto un upgrade, a chi ha dato feedback, a chi ha condiviso la piattaforma. E ovviamente agli investitori che hanno deciso di darci fiducia con un secondo round: con voi stiamo costruendo qualcosa che va oltre un’impresa, è una missione. https://lnkd.in/d4rg7pev

The countdown is officially on. ⏳ ADE 2025 is just around the corner, and we’re getting ready for the Matchfy & Monetunes Exclusive Suite Party at the Room Mate Aitana Hotel in Amsterdam. Expect a night full of surprises, top-tier DJs, and an energy you won’t forget. More guests TBA, including our DJ Contest winners, who will be announced soon and will join the lineup for the event! 📅 October 23 | From 6PM to Midnight 📍 Room Mate Aitana, Amsterdam 🎧 Free entry

Breaking into the music industry means combining creativity with structure. The first step is to build a strong identity: define your sound, your message, and the community you want to reach. Establish your digital presence early. A complete profile on streaming platforms, consistent branding on social media, and a simple website make you look professional and accessible. Focus on networking and collaborations. Connections with producers, curators, and fellow artists can open doors that talent alone may not. Always invest time in learning the basics of music rights and royalties. It protects your work and ensures you’re ready to grow.