Pirelli

Pirelli is pleased to partner with the European Sustainable Industry Summit 2025 by CSR Europe — the annual event that gathers leaders from business, policy, and civil society to explore how #sustainable practices, circular economy, and inclusive leadership can drive #innovation, resilience, and competitiveness. Discover more about our sustainability journey: https://lnkd.in/g8NG9Wd  

At the heart of The Pagani Formula lies a shared pursuit of perfection. Pagani’s vision of automotive artistry meets #Pirelli’s expertise in advanced tyre #technology: a collaboration that turns performance into emotion. Discover how innovation and passion drive excellence on and off the road. Read the full story: https://lnkd.in/dp2mMfJV

Pirelli Cyber Tyre has been awarded “V2X Innovation of the Year” at the AutoTech Breakthrough Awards 2025, recognising it as the most innovative tyre #technology. This is the world’s first intelligent system capable of collecting data directly from the tyre, processing them through Pirelli’s proprietary software and algorithms, and communicating them in real time to the vehicle’s electronics — enhancing driving dynamics, safety, and integration with digital infrastructures. This international recognition underscores the decisive role of Cyber Tyre in the development of future smart and #connected mobility. By embedding intelligence inside the tyre, #Pirelli enables a new level of interaction between the vehicle, the road, and surrounding infrastructure — supporting the evolution towards software-defined vehicles, autonomous driving, and data-driven mobility systems. Discover more here: https://lnkd.in/dzyV8tec

From the first generation of the Porsche 911 to the 997, Pirelli supports some of the most emblematic Porsche models with tyres that combine original aesthetics and modern #technology. #Pirelli Collezione tyres are designed specifically for a wide range of classic cars, including dedicated products for Porsche models.. The range includes dedicated tyres for the 911 as well as other classics such as the 356, 914, 928 and 944. This offering is the result of a consolidated collaboration between the Pirelli and Porsche Research and Development departments, which work together to create tyres that allow classic Porsche models to continue travelling safely and efficiently. Further joint development projects are already underway, a testament to a relationship that continues to evolve over time. Discover more here: https://lnkd.in/dZc54s7C

Mental health matters. World Mental Health Day is a meaningful moment to reflect, raise awareness and take action to support psychological well-being. At #Pirelli, we marked the day with a range of initiatives, including two international webinars — “Pause. Reflect. Connect: a one-hour conversation about mental health care” — held with experts to share #strategies and tips for taking care of our mental health. Local activities and moments of reflection further created spaces for listening and sharing. Promoting a workplace culture that values mental health means breaking stigma, encouraging open conversations and fostering #inclusive environments every day.

Tennis is on the rise again. A new generation of champions, record-breaking attendance, and global style influence are redefining the sport. For Pirelli, this revival reflects the same values that guide us: performance, resilience and innovation — on and off the court. Read the full story in the latest issue of Pirelli World Magazine: https://lnkd.in/dnXHXYCS

Pirelli launches the new Cinturato Winter 3, a high-performance winter tyre for saloons and crossovers, engineered to deliver safety, control and comfort in winter conditions. Thanks to advanced Virtual Development techniques, the tyre achieves a new level of versatility by combining characteristics that have traditionally been difficult to reconcile, such as improved mileage and enhanced aquaplaning resistance compared to the previous generation.   These techniques have also been applied to material development through the Virtual Compounder — an #AI-driven tool developed by #Pirelli to accelerate the identification of the best material combinations for new compounds, delivering more precise results and greater process efficiency.   Tested by independent organisations Dekra and TÜV, it achieved first place on snow for braking, traction and handling, earning the TÜV Premium Quality Mark. It also excelled on wet surfaces, with top results in aquaplaning resistance and handling, supported by A–B ratings for wet grip across the entire range. The new tread pattern and innovative compounds ensure long-lasting #performance, combining safety and efficiency in every condition. Read more here: https://lnkd.in/dAf5TbDd

Pirelli Cinturato All Season SF3 has been ranked best all-season tyre by both Auto Bild and Tyre Reviews, achieving a remarkable double victory. In Auto Bild’s 2025 supertest – comparing 30 tyres – Cinturato All Season SF3 received the #highest overall score and the coveted “Exemplary” rating for its outstanding safety in wet conditions, excellent dry handling and braking, as well as strong #performance on snow. It also claimed first place in Tyre Reviews’ independent test for the second year in a row, excelling in dry braking, wet aquaplaning, and snow handling.   Dicover more here: https://lnkd.in/dsWP2vNa

The new Pirelli P Zero has been named best summer tyre by Auto Express, outperforming 8 competitors in dry and wet handling – the two most critical #performance and #safety features. Praised for its braking, handling and quiet comfort, this fifth generation of P Zero confirms the innovative leap made possible by Pirelli’s AI‑driven development and virtual testing. Discover more here: https://lnkd.in/dUdJ59nX

Not all adventures are born on a map. One was born in Tuscany: 28 days later, it reached the North Cape and returned, with 10,400 km behind it. At its heart? Four Pirelli Stella Bianca tyres. A reminder that innovation never ages. Explore the full narrative in Pirelli World, the magazine that brings Pirelli’s stories to life. #Pirelli Read more here: https://lnkd.in/dn68sr9v