Andrea Banchini

🎯 We are the first partner in Southern Europe to obtain Media Mix Modeling (MMM) recognition from TikTok. A new milestone that consolidates our leadership in cross-channel measurement. This new recognition is part of the TikTok Marketing Partners program, within the Cross-Channel specialty in the Measurement category. Why is it relevant? ✔️ Because TikTok does not work like other platforms. Its impact is rarely measured in a single click. ✔️ Because understanding its real value requires models that look at the entire mix, not just the last interaction. ✔️ Because with MMM we can integrate your data (paid and earned) directly into automated, updated and more accurate models. ✔️ Because this allows our clients to make better decisions and optimize their investments in an increasingly complex environment. 💡 This recognition also drives our proprietary solution: Adsmurai MMMs, integrated with Adsmurai Marketing Platform, designed to measure multichannel campaigns with strategic vision and without relying on cookies. #MMM #Measurement #CrossChannel #TikTokMarketingPartner #AdsmuraiTech #PaidMedia #MediaMixModeling #MarketingTechnology

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Exciting news! We are partnering with smartclip, RTL Group’s adtech business, to bring advertisers direct programmatic access to premium European CTV inventory – now enhanced with Adlook’s attention optimization and outcomes-focused approach. This collaboration unlocks: ✅ Premium broadcaster inventory across Europe ✅ Attention as a measure of true engagement and brand lift ✅ ID-agnostic activation, fully aligned with privacy standards “CTV is the future of brand building, but it requires innovation that goes beyond impressions. Partnering with smartclip gives our clients direct access to Europe’s most premium broadcaster inventory, setting a new benchmark for outcomes-focused programmatic TV.” — Viktor Zawadzki, VP Platform Partnerships, Adlook “By integrating Adlook into our demand stack, we broaden buy-side opportunities, allowing our broadcaster and publisher partners to connect their premium inventory with additional demand sources more effectively than ever. Throughout this process, we ensure that publisher signals are respected – not exploited – and that data is activated, not extracted.” — Gloria Eichler, Chief Product Officer at smartclip With smartclip’s broadcaster-led SSP and Adlook’s AI-powered platform, brands can achieve real viewer engagement, measurable business outcomes, and sustainable growth. #CTV #Programmatic #Attention #Adlook #AdTech #Smartclip

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What does it take to scale a European ad tech company globally? Onetag co-CEO Filippo Gramigna joins Joe Zappa and Eric Franchi on the Open Market podcast to share his journey at Onetag and what he’s learned leading alongside our Founder and co-CEO, Daniel Pirchio. The conversation covers: 🔹How and when to expand from Europe to the U.S. 🔹The pros and cons of Italian, Nordic, and American communication styles 🔹What effective executive collaboration looks like 🔹Why curation is more than a buzzword - and how to do it well They also explore how to bridge generational gaps, and align teams across borders and time zones. This wide-ranging discussion offers space to reflect on what makes leadership and global growth work in ad tech. 👇Full episode links in the comments. Listen wherever you get your pods.

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