Andrea Ziella

Mattel Creations Presents
Barbie® x Kartell

The stunning collaboration partners iconic Barbie styling with renowned Kartell Italian interior design to create collectible toys and adult-sized pieces.
The Barbie brand and Italian design company, Kartell, have come together to launch a brand-new collection across toys and consumer products.

The multifaceted collaboration will see the toy production of five of the most iconic chairs from Kartell (AI, Venice, Louis Ghost… Visualizza altro

Mattel Creations Presents
Barbie® x Kartell

The stunning collaboration partners iconic Barbie styling with renowned Kartell Italian interior design to create collectible toys and adult-sized pieces.
The Barbie brand and Italian design company, Kartell, have come together to launch a brand-new collection across toys and consumer products.

The multifaceted collaboration will see the toy production of five of the most iconic chairs from Kartell (AI, Venice, Louis Ghost, Masters, Ero/s) in actual doll size, all with a Barbie-inspired twist. The limited collection showcases elevated design and delves into the future of plastics through innovative materials that keep sustainability in mind, including bamboo material and 100% FSC recycled paper packaging. The line also represents the first Barbie Signature collection featuring Barbie doll-sized furniture only.

Kartell will also showcase five adult-sized reproductions of the entire collection during the Milan Design Week, with a limited run of the Barbie brand’s Masters and Louis Ghost chairs available exclusively for Barbie fans to shop on Kartell.com. Meno dettagli

Mattel Creations unveil a unique partnership with French designer Jean-Jacques Ndjoli, founder of the NDJOLIJEAN art direction studio, through a reimagined edition of the iconic UNO® card game.

• Mattel is teaming up with the new face of French design Jean-Jacques Ndjoli. Together, they have signed a first partnership, marking Mattel Creations' intention to collaborate with leading French and European creators, designers, and artists to reimagine Mattel toys through unique… Visualizza altro

Mattel Creations unveil a unique partnership with French designer Jean-Jacques Ndjoli, founder of the NDJOLIJEAN art direction studio, through a reimagined edition of the iconic UNO® card game.

• Mattel is teaming up with the new face of French design Jean-Jacques Ndjoli. Together, they have signed a first partnership, marking Mattel Creations' intention to collaborate with leading French and European creators, designers, and artists to reimagine Mattel toys through unique creations.
• The special edition UNO® x NDJOLIJEAN game will be available for select territories on April 26th on the Mattel Creations website
• To celebrate this first French collaboration, Jean-Jacques Ndjoli and Mattel Creations are immersing the public in the futuristic world of UNO x NDJOLIJEAN. An immersive location re-imagined in the colours of the iconic card game will open its doors at 80 rue de Turenne on April, 26th and 27th.

Innovator in the most protean sense of the word, Jean-Jacques Ndjoli is one of the new faces of creativity in France. Founder of the NDJOLIJEAN art direction agency, Jean-Jacques' boundless creativity transforms spaces and objects into veritable works of art. His ambition is to transform worlds as we know them to captivate audiences and leave an indelible imprint on people's minds. His portfolio is packed with imaginative projects, a testament to his ability to push back the limits of creativity.

Mattel Creations partnered with influential French Creative Director, Jean Jacques Ndjoli to reimagine one of the world’s most iconic card games. This UNO deck embodies Ndjoli’s vision and offers an experience that transcends the ordinary. Combining form, color and shape, each element has been instinctively created to bring a fresh perspective to the game. Meno dettagli

Mattel Creations is adding to its growing list of creators with a unique UNO collaboration with design company, Kartell, to create a unique collection that spans play and interior design. This collaboration fuses the iconic designs of two brands: Kartell's Componibili, designed by Anna Castelli Ferrieri, and the playing cards of the world’s number 1 card game, UNO.
"Componibili UNO," a limited-edition masterpiece, comprises a four-element version of Kartell's Componibili, featuring pristine… Visualizza altro

Mattel Creations is adding to its growing list of creators with a unique UNO collaboration with design company, Kartell, to create a unique collection that spans play and interior design. This collaboration fuses the iconic designs of two brands: Kartell's Componibili, designed by Anna Castelli Ferrieri, and the playing cards of the world’s number 1 card game, UNO.
"Componibili UNO," a limited-edition masterpiece, comprises a four-element version of Kartell's Componibili, featuring pristine white bodies adorned with the hallmark hole-grip doors in the vivid hues that UNO enthusiasts adore: red, yellow, green, and blue.
Art and play collide as the second facet of this crossover project introduces a special deck of "UNO" cards tailored to complement the new Componibili model. These cards proudly showcase Kartell's most popular products in place of traditional numbers, including the renowned Louis Ghost chair, the innovative Battery lamp, the practical Mobil drawers, and the captivating Bookworm bookcase. Iconic UNO Wild Cards include the charismatic Attila gnome and the limited edition Componibili, making this deck of cards an absolute essential for collectors and design aficionados alike.
This collaboration marks an innovative way for Mattel Creations to collaborate with the interior design world to bring a synergy of both iconic brands. Mattel Creations is more than a digital marketplace; it’s a platform for bespoke collectibles developed for and by creators, collaborators, and innovators who share a love for Mattel brands. It’s toys as art and art inspired by toys with a highly collectible nature. Meno dettagli

Unprecedented partnership to create a legendary capsule collection of four original Monster High dolls adorned in Off-White™ runway ensembles. In this unique collaboration, Off-White™ fearless disruption of fashion norms converges with Monster High’s celebration of individuality and the acceptance of differences. Together, the brands challenge conventions, fostering a shared spirit of non-conformity, that invites consumers to boldly express themselves and embrace their distinct identities.

Toys as art. Art inspired by toys! This is Mattel Creations!
As a toy company, we draw inspiration from creativity in many forms – art, fashion, technology, entertainment, sports. And then we make it uniquely ours: purpose driven, design-led, culturally relevant and beautifully executed.
During the #milanfashionweek we partnered with Vogue Italia to launch in EMEA #MattelCreations , a platform where we invites the most innovative creators of today and tomorrow to remix Mattel’s beloved… Visualizza altro

Toys as art. Art inspired by toys! This is Mattel Creations!
As a toy company, we draw inspiration from creativity in many forms – art, fashion, technology, entertainment, sports. And then we make it uniquely ours: purpose driven, design-led, culturally relevant and beautifully executed.
During the #milanfashionweek we partnered with Vogue Italia to launch in EMEA #MattelCreations , a platform where we invites the most innovative creators of today and tomorrow to remix Mattel’s beloved toys into entirely new pieces of art, collectibles, NFT’s fashion accessories and more. Meno dettagli

Barbie ® has teamed up with Alessandro Enriquez to unveil the first look of his collection, kicking off the Milan Fashion Week.
As a brand that invented the fashion doll category over 60 years ago, we’ve continued to reflect culture and trends. Barbie has always been a friend to fashion, and this year, we highlight brilliant young designers and celebrate the fashion community’s incredible creativity.

For the 50th anniversary of #UNO , the # 1 card game in the world has been reinterpreted by the creativity of Vivetta , who has created a special limited edition of the game giving UNO® a new and unprecedented look.
Innovation and evolution have led UNO® to represent a cultural phenomenon and we are therefore particularly proud of this Italian project in collaboration with Vogue Talents which supports new generations of talents . The Limited Edition UNO® by VIVETTA is on sale at… Visualizza altro

For the 50th anniversary of #UNO , the # 1 card game in the world has been reinterpreted by the creativity of Vivetta , who has created a special limited edition of the game giving UNO® a new and unprecedented look.
Innovation and evolution have led UNO® to represent a cultural phenomenon and we are therefore particularly proud of this Italian project in collaboration with Vogue Talents which supports new generations of talents . The Limited Edition UNO® by VIVETTA is on sale at unicef.it/carteuno and the proceeds will be donated entirely to UNICEF programs to ensure health, nutrition, quality education and protection for thousands of children around the world. Meno dettagli

In a period like the one we are facing, Bennet S.p.A. and Mattel, Inc. have always been close to families. This is an amazing project to support Gold for Kids, the project of the Fondazione Umberto Veronesi , born in 2014 and dedicated to scientific research on pediatric tumors. All together we created 3 masks for children with the brands Barbie, Hot Wheels and Uno and for each piece sold 1 euro will be donated to the foundation.
A great example of how the union of brands with great values… Visualizza altro

In a period like the one we are facing, Bennet S.p.A. and Mattel, Inc. have always been close to families. This is an amazing project to support Gold for Kids, the project of the Fondazione Umberto Veronesi , born in 2014 and dedicated to scientific research on pediatric tumors. All together we created 3 masks for children with the brands Barbie, Hot Wheels and Uno and for each piece sold 1 euro will be donated to the foundation.
A great example of how the union of brands with great values and purpose can generate beautiful projects to support local realities. Meno dettagli

Barbie's magic meets the #lifestyles of new generations in the new musical Barbie ® Princess Adventure!
For the release of the new Barbie musical , we are very proud to announce the collaboration with #LunaMelis ,from #Xfactor, who will interpret the song "Questo e' il mio momento"

On the occasion of its 60th anniversary, the most famous doll in the world speaks directly to girls, in a large illustrated volume that collects 60 stories of women who have managed to realize their dreams with courage, tenacity and creativity. The aim is to inspire the women of tomorrow, to discover and enhance their potential, without limits of imagination, and this is what Barbie has been doing for years: to inspire future generations, showing them that there are no limits to imagination.

Barbie continues to feed the dreams of children in Italy with Cioccolatitaliani which turns into the real Barbie Pastry . Special guests for this new collaboration Erica Liverani and her daughter Emma that for the opening made some recipes inspired by Barbie that were present in the pastry shop for the whole Christmas period.

A unique in its kind event dedicated entirely to the world of Hot Wheels. With Hot Wheels the concept of challenge is taken to the extreme: thanks to the incredible tracks and increasingly extraordinary vehicles, children and not only can live an incredible and breathtaking gaming experience.

In collaboration with SEAT,SA and Motor1.com, Mattel created a brand-new real-size Hot Wheels Seat Cupra Leon R. The partnership was kicked off at the Motor1 Days, a 2-day event involving more than 15.000 people, where the car was unveiled to visitors who had the chance to test it in an exciting Hot Lap.

On the occasion of Barbie’s 60th anniversary, Macha Cafè presented a limited edition Cheesecake dedicated to the most famous doll.

Barbie celebrates one of the most famous italian chefs Rosanna Marziale as a new role model with the aim of continuing to inspire the infinite potential of every girl.

On the occasion of the eighth edition of the World Championship Women's Soccer Barbie adds a new chapter to its mission and together with the FIGC - Federazione Italiana Giuoco Calcio wants to celebrate the great achievement of the return of the national women's team at the World Cup after 20 years of absence realizing the dream of five young soccer players, thus encouraging all girls to believe in their own potential in a sport that is still subject to social stereotypes that identify it as… Visualizza altro

On the occasion of the eighth edition of the World Championship Women's Soccer Barbie adds a new chapter to its mission and together with the FIGC - Federazione Italiana Giuoco Calcio wants to celebrate the great achievement of the return of the national women's team at the World Cup after 20 years of absence realizing the dream of five young soccer players, thus encouraging all girls to believe in their own potential in a sport that is still subject to social stereotypes that identify it as strictly male. Meno dettagli

Fisher-Price for the Grandparents Day involved families of different generations and brought them to a small village to celebrate with the people who live there and to remind everyone that toys are a universal language that allows adults and children to just have fun.

Barbie begins her celebrations with the purpose to continue inspiring new generations. Launch event dedicated to the celebration of Barbie’s 60th anniversary in one of the most beautiful locations in Milan where 3 of the 6 Sheros 2019 were announced: Rosanna Marziale, Alberta Ferretti, Elisa.

Mattel took part in the tenth edition of the Wired Next Fest which gave space to the DREAM GAP project promoted by Barbie. Once again Mattel Italy wanted to give a concrete signal to support girls to pursue their dreams and reduce the gender gap in areas where women are currently under-represented.

On the occasion of the International Day of the Girl Child, Barbie was once again the protagonist in collaboration with Unione Industriali Napoli and National Geographic to gift 120 kids with a “special day” about volcanoes together with the vulcanologist Arianna Soldati, new role model for Italy.

Barbie celebrates designer Alberta Ferretti as a new role model for women as part of her commitment to the Dream Gap Project and with the aim of continuing to inspire the infinite potential of every girl.

«Always believe in dreams. The word impossible does not exist! »
Passion, Sacrifice, Emotion, Constant effort and Determination. All these words fully describe Bebe Vio the last, but not the least, Shero presented by Mattel Italy.

Thanks to Barbie, girls are free to imagine they can be anything. Gaya has realized her dream of living a day together with Elisa and has learned that commitment and self-confidence are the inevitable notes to be able to realize her dreams.

During the Milan Games Week Mattel set up the first UNO Italian Championship #UNODINOINATIONALCUP: three days of epic battles!

Only 15% of all astronauts are female. But what happens when a child has the chance to see herself as one? A moving collaboration with Italian astronaut Samantha Cristoforetti allowed one little girl to live her dream.

If you can dream it, you can be it. Ludovica is filled with dreams and just as entrepreneurial as her dad. Barbie Italy decided to offer her and her friends the chance to live the dream for a day.

A guerrilla marketing initiative was the perfect light-hearted, head-turning way to launch the Barbie x Fiat 500 pack.

A contest dynamic that drove sales of Maybelline and Barbie products for the chance to win a personalised Barbie. Strategy and implementation of the project included the design of a press kit and management of influencers.

The Mattel Collaboration Center is a new consumer Insight Interactive HUB where collaborate with our customers in an innovative and Interactive way.

In this space we have:
• 1 Video room dedicate for Consumer&Shopper Insight

• 1 Retail/Meeting area where show the new technology to be applied in the stores with our brands

• 1 Interactive area where show the TOP products and the news

Thanks to the collaboration with Hamley’s and the city of Cape Town, kids can take rides on Thomas & Friends trains all around the Waterfront.

Mattel’s La Scatola dei Giocattoli app, developed by Neosperience and renewed with Neosperience Engage, embraces the retail revolution where Apple’s iBeacon technology is used to serve right-time content to nearby customers and drive conversion rates at brick-and-mortar stores.

Branding project in collaboration with RS components, Warner brothers and Panasonic.

3 month activity involving digital PRs, Hardware and software development, Digital strategy.
Partnership development and control
Project design
Project management
Team control
Time scheduling
Supplier control
Strategy design and control
ADV media Strategy and control

In charge of the creation and launch plan of an innovative digital platform targeting purchase makers.

Project design
Project management
Team control
Time scheduling
Supplier control
Strategy design and control
ADV media Strategy and control

✨ Art, Innovation & Heritage – Experience It All with Mattel Creations! 🎨

PLAYDULT is a visionary collaboration between Mattel Creations and acclaimed artist Fidia Falaschetti, redefining the intersection of art, design, and play. This project goes beyond traditional toys, transforming iconic Mattel brands into thought-provoking works of art.

Fidia worked closely with our team to bring his artistic vision to life, creating exclusive, one-of-a-kind pieces that reinterpret our… Visualizza altro

✨ Art, Innovation & Heritage – Experience It All with Mattel Creations! 🎨

PLAYDULT is a visionary collaboration between Mattel Creations and acclaimed artist Fidia Falaschetti, redefining the intersection of art, design, and play. This project goes beyond traditional toys, transforming iconic Mattel brands into thought-provoking works of art.

Fidia worked closely with our team to bring his artistic vision to life, creating exclusive, one-of-a-kind pieces that reinterpret our beloved brands while staying true to their DNA. This partnership embodies Mattel Creations’ mission: to push creative boundaries and collaborate with world-class artists who share our passion for innovation and storytelling.

At Mattel Creations, we merge heritage with craftsmanship, where our sculptors, model makers, and artisans approach toy-making with the same dedication as those in fashion and fine arts. PLAYDULT is a testament to this philosophy—celebrating the artistry behind play and reimagining Mattel’s legacy through contemporary art.

🖼️ Fidia’s Exclusive Creations for Mattel Creations:
🎭 Master of the Universe™ – A playful reinterpretation of Fidia’s iconic Totem.
🔥 Very Hot Wheels™ – A statement on climate change, where toy cars appear to melt from their own power.
💖 BRB (Be Right Back) – Barbie™ reimagined as a cultural icon beyond the doll.
🤖 Rock’em Sock’em™ – The classic battling robots embrace in a symbol of unity and peace.

This collaboration marks a new chapter for Mattel Creations, proving that play is not just about toys—it’s about creativity, expression, and limitless imagination. Meno dettagli

For the 90th anniversary of Fisher-Price , we decided to donate the LITTLE PEOPLE “Thank You Heroes” series a special range of toys created as a tribute to the professionals who have bravely manned the front lines in the fight against COVID-19 (doctors, nurses, delivery drivers, shop assistants, etc.). This line was available IN EXCLUSIVE for Italy only on LUISAVIAROMA.COM shop and all proceeds of the operation will be donated to Unicef Italia.

Fisher-Price continues the celebrations for its 90th anniversary with a touch of art!
An Amazing collaboration with Vogue Italy than through the illustrator and digital artist #EvaCremers revisits 3 of the brand's iconic products, transforming them into playful works of art. Another great local project.

Special Collector Edition of UNO with Philosophy di Lorenzo Serafini. An opportunity of mutual inspiration that allowed us to present UNO with an imaginative and original design through the interpretation of Lorenzo Serafini who used our Brand as a blank canvas on which express all the essence of Philosophy, a young brand with a character brand that we feel congenial .
This Special Collectors Edition by UNO does not change the rules of the game, but takes inspiration from the Philosophy SS20… Visualizza altro

Special Collector Edition of UNO with Philosophy di Lorenzo Serafini. An opportunity of mutual inspiration that allowed us to present UNO with an imaginative and original design through the interpretation of Lorenzo Serafini who used our Brand as a blank canvas on which express all the essence of Philosophy, a young brand with a character brand that we feel congenial .
This Special Collectors Edition by UNO does not change the rules of the game, but takes inspiration from the Philosophy SS20 summer collection to cover UNO with a completely new look and for Italy is a special partnership to celebrates summer, friendship and sharing! Meno dettagli

To promote the Italian launch of BOOMco, a new brand of Mattel blasters, was designed and developed a special project: the #BECCALITUTTI challenge. The challenge involved at different stages of the campaign development different players like 7 famous Italian YouTuber, social media influencers, Mattel employees and partners.

The project has been quite successful.
YouTube videos of the challenge between YouTubers have received more than 1.5 million views, and many of the influencers'… Visualizza altro

To promote the Italian launch of BOOMco, a new brand of Mattel blasters, was designed and developed a special project: the #BECCALITUTTI challenge. The challenge involved at different stages of the campaign development different players like 7 famous Italian YouTuber, social media influencers, Mattel employees and partners.

The project has been quite successful.
YouTube videos of the challenge between YouTubers have received more than 1.5 million views, and many of the influencers' followers have replicated the challenge, sending the entire project viral.

For this campaign we won the Viral Communication award at "Digital Communication Awards 2015". Meno dettagli