Andrea Serravezza

SEO is dead. And 67% of brands still don't know it. Tesla shows the brutal truth: ↳ Single-turn AI search: 33% visibility ↳ Multi-turn conversations: 100% visibility 2/3 of purchase decisions happen where you're invisible. - ChatGPT hit 800 million weekly users. - 77% of searches now end with AI answers. - 27% of consumers use AI for half their searches. - Search queries exploded from 4 words to 23 words. Your keyword strategy? Worthless. SaaS companies burning €500K annually on content. But, only €165K creates actual impact. The rest are optimising for a dead system. Single-turn prompts capture awareness only. Conversion rate is only around 1-2%. But watch what happens in conversations: Turn 1: Broad awareness (1-2% conversion) Turn 3: Active comparison (15-20% conversion) Turn 5: Ready to buy (30-35% conversion) 80% of decisions happen after turn 3. Most brands get 5-10x more coverage in multi-turn. They shift from "one option" to "the clear choice." The patterns are predictable: 1. Start broad 2. Explore alternatives 3. Reveal the constraints 4. Ask implementation questions Same sequence. Every industry. Old success: Ranking #1 on Google New success: Being the trusted answer in turn 5 Conversation intelligence changes everything: ☑︎ See customer intent before competitors ☑︎ Arm sales with real buyer questions ☑︎ Find gaps where rivals are absent ☑︎ Triple ROI from existing content Journey simulation predicts the future: - Which questions lead to purchases - How to optimise each turn - Where people drop off The future isn't keywords. It's conversation territories. From discovery to comparison to implementation. Winners show up at every stage. The window is closing. Early movers build moats. Late movers disappear permanently. In the conversation economy, first wins. Read Daniel's report here: https://lnkd.in/eT-XynnC Save this for later. Repost ♻️ for others.

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If you see strange Google rankings fluctuations... this might be why: ​Google tests forced pagination on SERPs 📊👇 Ray Grieselhuber explains how ​this makes much more difficult for rank trackers to provide clients with the 100 results that they are used to seeing in their reporting, since most SERP analytics SaaS providers rely on the &num=100 parameter to provide the best view on the SERP index. He mentions it's not clear yet if this is a permanent change but he predicts that it is likely here to stay and guesses that Google is doing this as a further preventative measure against OpenAI and other competing LLM companies using their SERPs. This is one of the top stories in yesteday's #SEOFOMO. Read more in link in comments. 👀

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The myth of aggressive CTAs is killing your conversion rates. Most CTAs scream “BUY NOW” or “GET STARTED” without addressing the     real friction behind user hesitation.  → People don’t want to feel trapped → They hate immediate commitment → They fear making the wrong choice And yet... most CTAs feel like pressure, not permission.   Here’s what actually works: ➡️ LOW-PRESSURE LANGUAGE ❌ “Buy Now” → ✅ “See Options” ❌ “Get Started” → ✅ “Explore Features” These subtle shifts ease anxiety and can lift clicks by 47%. ➡️ CLEAR NEXT STEPS ✅ “View Pricing (2-minute overview)” ✅ “Schedule Demo (15 minutes)” Clarity removes hesitation. ➡️ VALUE-FOCUSED MESSAGING ❌ “Sign Up Now” → ✅ “Access Free Templates” ❌ “Join Today” → ✅ “View Success Stories” Focus on what they get, not what they must do. When these principles are applied, conversion rates often jump by 60% or   more. The best part? Better leads More trust No pressure Stop pushing. Start connecting. Because the best CTAs don’t yell. They invite. #ConversionOptimization #MarketingStrategy #CopywritingTips  #UXWriting #GrowthMarketing

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Pretty shocking developments in paid search for B2B: • Advertising on Google became 29% more expensive in one year (29% CPC increase for non-branded keywords) • People click 26% less on Google search ads compared to a year ago (CTR decreased by 26 % - probably because AI results push paid results down) Nevertheless, B2B businesses are still spending 44% (!) of their budget on Google Search Ads. Meanwhile, ChatGPT is building its advertising functionality: in 2026 free users are expected to see search ads. Currently ChatGPT is hiring a paid marketing platform engineer to build this functionality. TL;DR:  Marketers are paying more for less on Google, while the next ad platform is being built under their noses. *Data by Dreamdata

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Dynamic Remarketing Works Only If You Match IDs 1:1 Show users the exact product they viewed, and you instantly increase conversions. But most advertisers set it up wrong. I’ve seen campaigns burn thousands simply because product IDs didn’t match. Here’s what usually goes wrong: ⨭ In Merchant Center, the feed was using variant IDs, but GTM was pushing the main product ID, so nothing matched. ⨭ A client had two different product formats in Merchant Center because they synced with both Google Shopping and a third-party app. Same product, two IDs. ⨭ I’ve also seen setups where GA4’s item_id was sent directly into the remarketing tag. Yes, Google tries to convert it into id, but manual mapping is way safer. ⨭ And on Shopify, the Google Shopping app pushes long IDs like shopify_NL_5566630295_48529314, while GTM was only sending the short product ID. Again, mismatch. Result? Ads looked fine, but no product-level remarketing actually worked. Here’s how I fixed it: ↳ First, I checked if Merchant Center was storing product IDs or variant IDs. ↳ Then, I aligned the GTM setup to send that exact same format. ↳ I used a Custom JavaScript Variable to normalize the array for the remarketing tag: https://lnkd.in/gWEdEY4d Adjust the key (item_id, variant_id, etc.) based on your site’s structure, and plug this array into your remarketing tag. When IDs match 1:1 → remarketing works. When they don’t → you’re just burning budget. Dynamic Remarketing isn’t 'set and forget.' It’s precision or waste. Useful? Follow me for more → Sadman Shahadat DM me if you want me to check your setup.

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Most SaaS founders ignore SEO on LinkedIn. They write posts but don’t get discovered. That means fewer profile visits. No inbound leads. And missed chances with decision-makers searching for solutions you already offer. Here’s how to fix it: • Use keywords naturally • Optimize your headline • Write for humans first • Target pain points decision-makers care about Don’t just post more. Post smarter. Content that ranks brings leads in 24/7. Set up your LinkedIn to attract clients Instead of chasing them. Want to make your LinkedIn a lead magnet? Book a call with me on Topmate and I’ll show you how. (Link in comments)

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This pricing tweak made €300K+ in extra revenue: Most brands display discounts wrong - and it’s killing conversions. We ran a simple test: showing the original price next to the discounted price. The result? +3.6% in revenue with 0 extra ad spend. Here’s how to display prices (for high conversion rates)

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Tons of SEO-traffic for SaaS and agencies with "Alternatives" pages. The method is old, but most of SaaS still ignore it. There are dozens of well-known products and tools, like Ahrefs, where people are looking for similar ones. There are only 2 reasons why: - they're expensive for them - they don't cover all their needs And if your SaaS or product is cheaper or has something special - you definitely should use this opportunity. For example this page https://lnkd.in/ergsQPjW, written by Victoria Kurichenko gets 10K+ monthly traffic with almost no backlinks referring to it. How can you use it? 1. Write such an article on your SaaS blog 2. Write a guest post on powerful blog (as TOP-10 usually includes DR 80+ sites) 3. Outreach the websites ranking for the "alternatives" keywords. Ask for mentioning. Some people thing it's relevant only for SaaS, but no. Which audience uses Ahrefs? Marketers, SEO-specialists, owners. If you run an agency - that's your audience as well. You just don't need to be the part of list, you should mention yourself as an "additional solution". Some great ideas are shared by Ivan Palii, who uses "Alternatives" blog pages for his own SaaS - https://lnkd.in/ewGTNiaH Four days ago we posted an article "Ahrefs Alternatives" on Needmylink blog, and we already got 7K+ daily impressions & first clicks. We'll see how high we can rank.

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This AI Agent generates 1000s of winning static ads automatically. → Auto-generates 100+ unique image variations → AI writes custom prompts for each ad angle → OpenAI Image creates on-brand visuals in seconds → Links each image to specific ad copy automatically → Bulk generation with one checkbox → Editable prompts before image creation → Hosted images ready for immediate upload → Built in n8n + Airtable (zero coding) Perfect for ecomm operators, creative strategists, and Meta ad agencies. The workflow: 1. Drop in product URL 2. AI researches brand & audience 3. Generates 100+ ad copy variations 4. Creates 100+ custom image prompts 5. Produces 100+ static ad images All in under 5 minutes. >> No more creative bottlenecks. >> No more waiting on designers. Just static ads, at scale, on demand. Want access to the n8n template + Airtable database? Like + Comment "ADS" and I'll send it over.

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