Fabrizio Cannizzaro

🌱 Ferrero's Commitment to Regenerative Agriculture 🌱​ From cocoa-agroforestry in West Africa to nature-based pest management in Malaysia, we're transforming how we farm. ​ Together, we're building resilient farming systems that benefit both the people & our planet. 🌍​ Learn more in our latest Sustainability Report -https://lnkd.in/eJ34h7Bt #WeAreFerrero

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Can digital transformation make coffee even better? Lavazza's teams reimagined their flagship production plant through advanced automation to deliver the highest quality coffee while ensuring systems remained scalable, maintainable, and ready for future needs. The plant now sets the standard for efficiency in the market. This #InternationalCoffeeDay, learn how Lavazza is brewing transformation: http://spr.ly/6001ApWn3

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Today is the Day of Food Waste Awareness! 🌍   On this occasion, we are proud to have contributed to the The Consumer Goods Forum's latest publication: "Inspiring Consumers to Waste Less Food"— a collaborative guide that showcases impactful strategies to tackle the critical issue of food waste.   Food waste is a global challenge, with households responsible for 60% of it, leading to critical environmental, social, ethical and economic consequences. This is why we are committed to being a part of the solution.   💡 Here’s how Bel is making an impact: ✅ Integrating anti-waste communication into our brand strategy through #TooGoodToWaste campaigns that not only inspire but actively encourage better food-saving habits. ✅ Clarifying date labels with Too Good To Go Look-Smell-Taste initiative and reshaping consumption habits through positive messaging. ✅ Building partnerships to maximize collective outcomes — because no one can tackle this challenge alone.   This guide is a testament to how collaboration among retailers, manufacturers, and organizations can drive systemic change while creating both environmental and social value, and we’re honored to play a key role.   Let’s continue inspiring change together—one step closer to halving global food waste by 2030, as outlined by UN SDG 12.3. 💪🌱   #ForAllForGood #TooGoodToWaste

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𝗖𝗵𝗮𝗶𝗧𝗲𝗮: 𝗕𝗹𝗲𝗻𝗱𝗶𝗻𝗴 𝘄𝗲𝗹𝗹𝗻𝗲𝘀𝘀, 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗚𝗲𝗻 𝗭 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗶𝗰𝗲𝗱 𝘁𝗲𝗮 𝗺𝗮𝗿𝗸𝗲𝘁 ChaiTea’s positioning taps into some of the most powerful #beverage #trends identified in global market analysis: 𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗯𝗲𝘃𝗲𝗿𝗮𝗴𝗲𝘀 𝗯𝗼𝗼𝗺 The functional drinks market is projected to reach $296.67 billion by 2035, with iced tea evolving from simple refreshment into a “wellness delivery system”. 𝗚𝗲𝗻 𝗭’𝘀 𝗰𝗼𝗻𝘀𝘂𝗺𝗽𝘁𝗶𝗼𝗻-𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 𝗽𝗮𝗿𝗮𝗱𝗼𝘅 While certain niche drinks represent a small share of weekly consumption, they dominate social influence. ChaiTea addresses this with products for both high-frequency use and high-impact brand buzz. 𝗦𝗼𝗯𝗲𝗿 𝗰𝘂𝗿𝗶𝗼𝘂𝘀 𝗮𝗻𝗱 𝗺𝗶𝗻𝗱𝗳𝘂𝗹 𝗱𝗿𝗶𝗻𝗸𝗶𝗻𝗴 Consumers are increasingly replacing alcohol with natural, functional drinks that promote balance and mental clarity. ChaiTea’s green tea and yerba mate lines already tap into this with caffeine from tea leaves and guarana – offering energy without overstimulation. 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗵𝘆𝗱𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗱𝗮𝗶𝗹𝘆 𝗿𝗶𝘁𝘂𝗮𝗹𝘀 Beverages are no longer just for hydration – they’re part of wellness rituals. Consumers seek drinks that relax, uplift and reflect emotional needs. ChaiTea is exploring blends that bring calm and clarity through herbal profiles like green tea, yerba mate or jasmin. 𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗯𝗶𝗼𝗵𝗮𝗰𝗸𝗶𝗻𝗴 The rise of products enriched with electrolytes, adaptogens, nootropics or pre and probiotics reflects a shift toward smart, personalized hydration. Next ChaiTea innovations will fuse tea tradition with modern functional benefits – from stress support to focus-enhancing ingredients. 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝘀 𝗮 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗻𝗲𝗰𝗲𝘀𝘀𝗶𝘁𝘆 With 67% of consumers considering packaging in purchase decisions, ChaiTea uses recyclable cans and explores biodegradable options. 𝗣𝗿𝗲𝗺𝗶𝘂𝗺 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗶𝗻𝗴 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗲𝘀 Future innovations may include cold-brew methods for smoother taste and higher antioxidant retention, and AI-powered production for consistent quality and reduced waste.

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Coca-Cola’s return to cane sugar in the US has made headlines – mostly about taste and nostalgia – but the discussion misses a vital opportunity. This move is a chance to reshape supply chains for the better, by leading the shift to certified and sustainable sourcing. Sustainability certification, such as through Bonsucro, is already delivering real and measurable results in the sugarcane sector: ✔ Water use reduced by 42%, strengthening drought resilience ✔ Greenhouse gas emissions down 14% after 5 years ✔ Workers on certified farms earn 13% above national minimum wage ✔ Fertiliser use cut by 11%, protecting our soils With Bonsucro certified sugar trade up 26% in 2024, US producers are well placed to lead the way. The time is now: consumers and regulators are demanding traceability and responsibility from field to bottle. Let’s encourage industry-wide progress by supporting sustainable sourcing, because the real story is what sits behind the label. To learn how Bonsucro can support your sustainability goals, join us in Miami for an in-person event hosted by Bonsucro's licensed training provider HSEQ Camero Consulting: https://lnkd.in/ePGpZYMm 

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