Philip M. Weiss

294 hook templates to help you crush Q4 2025. This is not another stupid "hook swipe file." This is a curated collection based on: → High-performing ads we made last Q4 → High-performing ads we made this year, with gifting / BFCM versions → Hand-selected organic videos from TikTok & IG reels Each hook template has 3 versions: → Original version → AI-generated gifting → AI-generated Black Friday / Holiday version Thanks to Claude, I organized everything by category: → POV Scenarios → Question Hooks → Gift Templates → Authority / Expert → Urgency / Time-Sensitive PROBLEM THIS SOLVES: Most brands recycle the same tired "Black Friday Sale!" hooks that everyone else is using. Your audience is in scan mode the next 2.5 months. They're looking for specific reasons to buy, but drowning in identical messaging. WHY THIS IS CRITICAL: During peak shopping season, your hook isn't just competing for attention. It's competing against every other brand trying to get into someone's cart. The psychology shifts from "maybe I need this" to "give me a reason to buy this RIGHT NOW." Here's What You Get: ✅ 294 hook templates ✅ Organized by category, type, and use case ✅ Black Friday urgency hooks that don't sound desperate ✅ Peer authority hooks to establish common ground ✅ PSA-style announcement frameworks All categorized. All battle-tested or hand-selected. All ready for the videos you should be shooting in October to launch in November. Want the full spreadsheet? 1. Comment "HOOKS" below 2. Like this post 3. Make sure we're connected so I can send the link Jake Abrams P.S. I'm sending the link to anyone who comments by Tuesday. --- EDIT: decided to just post the direct link to the spreadsheet here: https://lnkd.in/etPv4xgm

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The worst-kept secret in ecommerce is out in the open. OpenAI launched checkout, initially partnering with Shopify, Etsy and Stripe to enable direct purchases from ChatGPT. 🛍️ Shopify merchants will be able to sell directly through ChatGPT "very very soon". 🥣 US users will be able to buy from US Etsy sellers through ChatGPT as of yesterday. Etsy shares popped +16% on the announcement . 🌐 OpenAI also partnered with Stripe to build the Agentic Commerce Protocol (ACP) to allow others to integrate. Last night I sat down with Amy O'Brien from Vogue Business to discuss what this means for ecommerce brands: https://lnkd.in/epz9FvN9 You can also see the official announcement from OpenAI here: https://lnkd.in/eg3kp_Pv; from Shopify here: https://lnkd.in/eBf88DVs; from Etsy here: https://lnkd.in/e9huvyiS; and Stripe here: https://lnkd.in/eQm8QTEd. p.s. give Azoma a follow, very exciting announcement coming shortly 👀

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+81.5% Clicks & +70.2% Impressions in 28 Days! 🚀 What drove this growth? Site-wide N-grams. This concept, rooted in Koray’s Framework, is key for site-wide topicality signals. Google evaluates a site’s lexical patterns to determine its primary topic — something we’ve seen confirmed in Google’s API leak (thanks to Erfan) through the siteFocus property. A website deeply connected to a topic must consolidate relevance across all angles. However, many SEO campaigns fail to optimize the ratio between main content vs. boilerplate content (headers, footers, disclaimers). In one of my early SEO case studies, I removed the entire header and footer menus (kept only the logo!) to reduce cost of retrieval and PageRank dilution. Each page had only 3 internal links with unique anchor texts — and yes, if you’ve been following me for years, you probably remember that project! Pro Tip: • Even a long legal disclaimer or copyright notice can dilute your site’s topical relevance. • I often use dynamic headers & footers that adapt to the topic segment of the site. This sculpts PageRank and strengthens topical focus. • Varying anchor texts in boilerplate links can further refine the source-target relevance. Important Note: Site-wide n-grams aren’t about keyword spamming. Learn term-weight calculations and encapsulate semantic relevance correctly. The site in the screenshot was hit by HCU, but we recovered it by moving unrelated topics to subdomains. By reducing total site size and consolidating topical focus, we achieved a positive re-ranking — as the graph clearly shows. Want to master these strategies? Join our community & course: https://lnkd.in/dp8mGy8E

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10 Ways to Get Traffic With $0 (That Actually Work): Look, I get it. You're tired of the same old SEO advice. I was too. In 2013, my ecom site had zero authority. Even less traffic. Every "expert" kept saying: optimize this, build that, create more content. But something wasn't clicking. Then I discovered what really matters - and it's not what you think. Let me clear up some myths first: - You don't need fancy tools - Your UX isn't the problem  - Technical SEO isn't holding you back Instead, I learned to "borrow" authority from bigger sites. I found ways to get traffic that felt almost like cheating (but they're 100% legit). These strategies changed everything for my site. The best part? They didn't cost me a dime. Here's what made the biggest impact: - Using Reddit without getting banned - Turning Quora answers into traffic machines - Hijacking competitor FAQs - A YouTube description hack - The "broken backlink" goldmine No sugar-coating: this takes work. You won't see results overnight. But neither did I. It took me months of testing to figure out what actually works. I failed a lot. Learned even more. Now I'm sharing everything I discovered, the complete playbook that took me from zero to consistent traffic. No fluff. No theory. Just practical strategies you can start using today. The full breakdown is in the carousel 👉 And yes, these still work in 2025. Just used them last month to help a client go from 0 to his first 1k organic pageviews. — Want the same results without you doing the work? 🚨👉 𝐃𝐌 𝐦𝐞 𝐟𝐨𝐫 𝐚 𝐅𝐫𝐞𝐞 𝐀𝐮𝐝𝐢𝐭! Don't miss my next posts: 1) Hit LIKE now 👍 (thanks for the support!) 2) Leave a comment 🧡 3) Follow me: Samy Thuillier 🔔

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My (New & Improved) 2025 Winning SEO Strategy: SEO in 2025 is not the same game. 1. Google is evolving. 2. ChatGPT & LLMs are growing. 3. Old playbooks aren't working. Here’s what’s changed: 1. AI Overviews (AIOs) are dominating TOFU content. 2. GEO (Generative Engine Optimization) is a new SEO frontier. 3. Content saturation is at an all-time high. You need EEAT to stand out. That's why I'm doing things differently. Here's my new SEO Strategy: 1. Focus on MOFU + BOFU SEO We’re skipping most TOFU search terms. Instead, we go after keywords with real buying intent: → “Fractional CFO for SaaS” → “Bookkeeper vs CFO for agencies” → “ecommerce CFO pricing models” Searchers here are problem-aware and ready to act. --- 2. GEO-Optimize Every Page We’re designing pages for AI engines, not just Google . Each page includes: • Direct, concise answers • Schema markup • E-E-A-T built in w/ experience & testimonials • Clear internal linking structure It’s all about training AI to pull from us. --- 3. Build Links for SEO & GEO Links still drive rankings and AI authority. We earn links through: • Guest posts • Partner features • Podcast swaps • Roundups • Viral content AI & Google trust what others trust — backlinks prove it. --- 4. Track SEO & GEO Metrics We’re still watching traffic and rankings… But also monitoring: • Branded search volume • AIO feature appearances • GEO referrals • High-intent keyword conversions SEO is more layered now — so are the KPIs. --- 5. Update Content Frequently Outdated content gets ignored — by Google and AI. Every 90 days we: • Recheck SERPs • Add new stats/examples • Improve formatting and metadata Fresh content = better rankings, more inclusion in AI answers. --- AI isn’t killing SEO — it’s changing the rules. Search intent is more important than ever. Authority is earned through consistency & content quality. GEO is what’s next — prepare now, not later. If you’re not updating, you’re falling behind. --- Whatcha think? ♻️ Repost to help marketers win the 2025 SEO game. P.S. Steal my updated 2025 SEO process templates here: https://lnkd.in/gETbvXjq

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Running a SaaS under $5M ARR? Don't spend a dime more on ads. What if there was a way to instantly get more users without spending more on ads? The answer is simple - test your landing pages. Most SaaS companies test different creative and copy in their ads. But forget to ever test their website. Test various versions of your homepage. Test different funnels. A/B test different messaging and assets. And you'll get new users instantly.

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Imagine getting a complete 7-day Meta Ads performance audit—with actionable recommendations—in a minute. Just one prompt that answers: "Show me what happened in my ads last week—and tell me exactly what to fix." Here's how the GoMarble MCP + Claude setup works: ✅ It connects directly to your Meta/Google Ads account ✅ Pulls detailed performance breakdowns (spend, ROAS, conversion data) ✅ Compares week-over-week performance automatically ✅ Then generates recommendations ✅ The result? A comprehensive audit report in a minute instead of 3 hours In the demo, I used it to analyze our account and it returned: - Complete 7-day vs 7-day performance comparison - Campaign-by-campaign breakdown with ratings - Traffic and engagement trend analysis - Specific budget reallocation recommendations - Risk assessment with clear next steps Our team went from spending entire Monday mornings building these reports to getting deeper insights before our first coffee. Want the full setup? Comment "GoMarble Audit" below (after connecting) and I'll send across the setup instructions & prompts!

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Most SaaS founders ignore SEO on LinkedIn. They write posts but don’t get discovered. That means fewer profile visits. No inbound leads. And missed chances with decision-makers searching for solutions you already offer. Here’s how to fix it: • Use keywords naturally • Optimize your headline • Write for humans first • Target pain points decision-makers care about Don’t just post more. Post smarter. Content that ranks brings leads in 24/7. Set up your LinkedIn to attract clients Instead of chasing them. Want to make your LinkedIn a lead magnet? Book a call with me on Topmate and I’ll show you how. (Link in comments)

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