Riccardo Luna

🌐 In today’s hyperconnected world, inertia is a greater risk than disruption.   📗 In “Market Strategies in a Hyper-Connected World” (EgeaEditore, 2025), Alessandro Arbore argues that strategy must become a living process—constantly evolving, rarely fixed. The core lesson? Success lies in dynamic adaptation, not static plans.   What does this mean in practice?   👉​ Leaders must decide when to initiate change, when to join existing movements, and when to co-evolve, aligning boldness with defensibility. (Egea Online)   👉​ Marketing must reclaim its place as a strategic engine, not a downstream function. It’s no longer enough to execute plans—you must lead experiments, interpret signals, and shift course when data and intuition demand.   👉​ AI is a powerful ally—but one that must be steered. In marketing, generative AI should augment human insight, not replace it; success depends on preserving judgment, reputation, and tacit knowledge.   Arbore calls for new mindsets in leadership, marketing, and innovation. The environments we compete in are no longer linear or predictable.   📌 Only organizations that embed learning, agility, and “abductive” thinking (a way of reasoning that starts from incomplete or ambiguous information and generates the most plausible hypothesis to explain it) into their core will thrive.   👉 For those who lead, market, or design strategy in any capacity, this book can be a strategic guide to staying relevant when change is the only constant.   Discover more on SDA Bocconi insight: https://lnkd.in/dS53QqG3

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Thrilled to see my perspective on emerging customer behavior making headlines on Italy's #1 business newspaper (Il Sole 24 Ore) Giampaolo Colletti and Fabio Grattagliano perfectly synthesized what I've been observing: the lines between gaming, commerce, and brand engagement are dissolving before our eyes. The article highlights three game-changing trends that every marketer should understand: ☝️ Virtual worlds as marketing frontiers: Platforms like Fortnite, Roblox, and Minecraft aren't just games anymore, but act like immersive marketing ecosystems where brands can create authentic experiences that resonate with Gen Alpha and Gen Z. ✌️ The rise of new forms of "advergame": We're witnessing the emergence of advertising that doesn't interrupt the experience but enhances it. Brands are becoming part of the gameplay itself (aka creating value rather than disrupting it). 🫶 Community-driven commerce: These platforms are proving that the future of retail isn't selling products, it's building COMMUNITIES WHERE COMMERCE HAPPENS NATURALLY. What fascinates me most is how these gaming environments are teaching us new rules for customer engagement: 1. authenticity over promotion, 2. experience over transaction, 3. community over audience. The implications for traditional retail and marketing are profound and they apply beyond Fortnite, Roblox and Minecraft. 😉 -gs

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UniTS hosts the second edition of the International Summer School "Sustainability and Digitalization in the Blue Economy", promoted within the framework of the iNEST - Ecosistema dell'Innovazione del Nord Est (funded by the #PNRR – #NextGenerationEU) and the Interreg Italy–Croatia MareSkill project. The initiative involves DEAMS - Dipartimento di Scienze Economiche, Aziendali, Matematiche e Statistiche "Bruno de Finetti", the Department of Engineering and Architecture (DIA), and the Department of Mathematics, Computer Science and Geosciences (MIGe), with the support of OGS – National Institute of Oceanography and Applied Geophysics and the Port Network Authority of the Eastern Adriatic Sea. This international Summer School, held entirely in English, welcomes 28 Master's and PhD students from Iran, Croatia, Serbia, Pakistan, Ghana, Nepal, Bangladesh, Indonesia, Morocco, Moldova, and Italy. The program provides a multidisciplinary education on sustainability and digitalization in the #BlueEconomy, with a special focus on port systems, shipbuilding, maritime transport, and marine resource management. The agenda includes lectures, workshops, group activities, and a series of company and technical visits to key sites such as the Port of Trieste, the Groupe Beneteau Italia, the FINCANTIERI SpA shipyard in Monfalcone, the water system in San Giovanni di Duino, and the wastewater treatment plant managed by AcegasApsAmga. These visits offer participants the opportunity to explore the technologies, processes, and sustainable strategies adopted by leading industrial and infrastructural hubs in the Blue Economy that represent international excellence. A concrete example of international cooperation, network strengthening, multidisciplinarity, and the connection between academia, industry, and institutions—key pillars of the iNEST project. 🔎 Read more here: u.garr.it/xgn2s

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𝐒𝐢𝐠𝐧𝐢𝐟𝐢𝐜𝐚𝐧𝐭 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬 𝐮𝐧𝐝𝐞𝐫 𝐭𝐢𝐠𝐡𝐭𝐞𝐫 𝐬𝐜𝐫𝐮𝐭𝐢𝐧𝐲 With Resolution No. 197/25/CONS, the Italian Communications Authority (#AGCOM) has released the updated Guidelines and a new Code of Conduct for significant influencers. We’ve highlighted the key changes in the slides 👉 Swipe through to see what’s new. 📄 Full text of the Guidelines available here: https://lnkd.in/dKvv2bFe   #DigitalRegulation #InfluencerMarketing #PortolanoCavallo

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#Duediligence Alert: The Italian Competition Authority (AGCM) has fined #GiorgioArmani SpA and GA Operations SpA €3.5 million for misleading ethical and social responsibility statements that didn't reflect the actual working conditions at suppliers and subcontractors to whom production had been outsourced. This follows the #Dior case a few months ago. The AGCM cited declarations in the Armani Code of Ethics, the Armani Values website (www.armanivalues.com) and the Armani website (www.Armani.com). Giorgio Armani SpA responded with surprise and plans to challenge the decision in the Regional Administrative Court (TAR), stating that they have always operated in fairness and transparency. This is the latest in the growing list of cases brought by competition authorities in France and Italy against companies whose #humanrights and #environmental claims are vague, unsubstantiated or false. It's important to note that the crux of the matter in each case was the failure to conduct due diligence, including the tracing and verification of production sites and standards. EU due diligence laws may be in flux, but prosecutors and competition authorities are reminding us that the risks to consumers, investors, companies and stakeholders are real. What should companies do now? Doubling down on announced audits of known suppliers will achieve nothing. This is not about the knowns, it's about the unknowns, the risks of subcontracting, of price-driven corner-cutting. Companies need to ask themselves how they may be causing or contributing to supplier attempts to evade labour laws, collective agreements, taxes and social security contributions. In short, companies need better risk identification, then they can target their audits. Michael Posner Dorothee Baumann-Pauly Justine Nolan Markus Löning Christine Kim Equiception Business and Human Rights Simone Cipriani Matteo Ward Ken Pucker

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📣 This year the European Commission will be present at ECOMONDO - ITALIAN EXHIBITION GROUP with an official stand featuring the key funding programmes for the #green and #digitaltransition.  At the stand, visitors will have the opportunity to participate to thematic sessions and one to one meetings, and to hear directly from successful projects and companies how #Europeanfunds helped them bring their innovative ideas to life.  In addition, representatives from the European Commission, the CINEA - European Climate, Infrastructure and Environment Executive Agency as well as the European Innovation Council and SMEs Executive Agency (EISMEA) will be available to answer questions and provide guidance on how to access EU funding opportunities! 📌 Learn more at this link: https://lnkd.in/dib-ADgu

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What happens to ticket prices when a new competitor enters onto the scene of a well-established train route? 🎫💸 Italian researchers at the Università degli Studi dell'Insubria and Politecnico di Milano explored this question by analysing the impact on rail ticket prices after Italo introduced services to compete with Trenitalia between Turin and Venice in 2018. The researchers analysed the immediate evolution of Trenitalia tickets for this route compared to other routes where Trenitalia had either already been competing with Italo since its introduction in 2012 or was still the only operator. The result? 📉Trenitalia’s low-cost fares on this route were between 𝟭𝟮 𝗮𝗻𝗱 𝟮𝟰% 𝗹𝗼𝘄𝗲𝗿 than they would have been in a scenario where Italo did not come onto the scene in the Turin-Venice corridor. The conclusion is clear: with new competition on these routes, people who benefit the most are those buying the cheapest, non-flexible fares. This is great news for Europeans wanting to travel more by train but are put off by high ticket prices. Check out the study in our comments 👇 #Trenitalia #Italo TRASPOL - Research Centre on Transport Policy

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