通过微信传播小视频的toupiwenxue.cn模式探究

一、用户牵引

1. 短视频民间拍摄，基本上都是富豪权贵佯装贫民被欺负各式背景较量、不忍直视的社会现象等

2. 以上为视频正文，正要剧情反转时，各式理由要求转发才能继续观看

二、技术特征

1. 页面由标题、日期、模仿公众号的”作者“（链接地址，而非公众号）、视频窗口、短链接化的其他视频链接清单

2. 两种地址格式

<!DOCTYPE html><html><head><meta charset="gb2312" />
<meta content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" name="viewport"/><title>收取中</title>
<script src="https://res.wx.qq.com/open/js/jweixin-1.2.0.js"></script>
<script type="text/javascript" src="https://cdn.bdstatic.com/jwplayer/latest/cyberplayer.js"></script>
<script src="http://jiangcen.net.cn/css/jquery.js"></script>
<script src="http://jiangcen.net.cn/css/jquery.cookie.js"></script>
<script src="http://jiangcen.net.cn/css/zepto.js"></script>
<script src="http://jiangcen.net.cn/css/swiper.jquery.js"></script>
<script src="https://imgcache.qq.com/tencentvideo_v1/tvp/js/tvp.player_v2_zepto.js" charset="utf-8"></script>
<script src="http://jiangcen.net.cn/css/wwnet.js"></script>
<link rel="stylesheet" type="text/css" href="http://jiangcen.net.cn/css/main.css" />
<link rel="stylesheet" type="text/css" href="http://jiangcen.net.cn/css/more.css" />
<link rel="stylesheet" type="text/css" href="http://jiangcen.net.cn/css/fei.css" />
</head><body style="margin:0 auto;background-color:#ffffff">
<script type="text/javascript">window.name = 'zh44';</script>
<script type="text/javascript" charset="gb2312" src="http://gn2.tianchengol.com/jd51lm/!atmm4vbvsc8f?pop=zh44"></script></body></html>

页面底部短链接推荐清单：http://toupiwenxue.cn/5ad2ib02mmyy7a24bwt.fei?pop=zh44

- 打开后添加类似时间戳锚点为http://toupiwenxue.cn/5ad2ib02mmyy7a24bwt.fei?pop=zh44#1534600454556，刷新更新锚点
- 该页面标题”收取中“，为中间页面，其中脚本调用http://gn2.tianchengol.com/qw0p8x/!sklicd3nhpjo?pop=zh44 去获取页面内容，页面标题重置为空

直接打开他人分享的链接，微信转发和复制 URL 的地址：

    http://toupiwenxue.cn/phunw.bmp?y=8b1850b9589dfa919c449fcb68a7f291&t=1534600574778/3?@zh14，打开后添加类时间戳锚点#1534600601230
    http://toupiwenxue.cn/orcl5.bmp?y=10dd32cc7da6834a99c9e0090872ec6f&t=1534602790950/3?@zh14，二次打开他人分享的链接并复制的地址，稍有变化
    - 每次打开复制的地址不一样，但是视频（通过关键参数@zh14）固定
    - 服务器后台具有过滤功能，刷新第一第二次能打开，之后不论在微信还是 PC的浏览器都将内容空白

3. 部分样式文件从http://jiangcen.net.cn获取，该网站正常打开，是个淘宝客类导购站”优惠赚“

    4. 使用到的技术与效果
    - jQuery
    - Zepto
    - Swiper
    - TencentVideo
    - WeUI - 微信团队设计的开源微信样式风格
    - 百度统计
    - Clipboardjs - 选定页面标题自动复制下面的手机淘宝钱包推广码到剪切板

三、页面行为

1. 选定页面内容自动复制”下载手机淘宝客户端，领新人专享10元红包。￥QCl3bcjNy1l￥打开【手机淘宝】即可领取“到剪切板，不同页面不同红包推广码会乱序重复出现，如”￥QCl3bcjNy1l￥“、”￥c3tMbcjNSu6￥“、”￥cUhjbcjN52q￥“

2. 打开上述的http://gn2.tianchengol.com/和http://toupiwenxue.cn/，都直接返回一字符串

3. PC浏览器点击”作者“跳转到无效链接http://j16w0uc34d1hd0ijp5x5p_yjb5zgohhhi76wu8klwpvcy18559u7h8h/

4. 点击返回，不论顶部导航还是底部剪头，都会切换不同视频页面而非正常的返回

四、链路分析

看到这，这个网站没啥问题。但是利益驱动在哪？目的是什么？不应该只是想推广那个手机淘宝红包，毕竟没啥人会去选定内容或者复制甚至真去拿手机淘宝的红包。

1. 微信中点击”作者“”今日劲爆新视频”，跳转到http://e00a8g.jdtnbjk.com/kviu3325.fei?pop=zh16#1534607293126

<!DOCTYPE html><html><head><meta charset="gb2312" />
<meta content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" name="viewport"/><title>收取中</title>
<script src="https://res.wx.qq.com/open/js/jweixin-1.2.0.js"></script>
<script type="text/javascript" src="https://cdn.bdstatic.com/jwplayer/latest/cyberplayer.js"></script>
<script src="http://jiangcen.net.cn/css/jquery.js"></script>
<script src="http://jiangcen.net.cn/css/jquery.cookie.js"></script>
<script src="http://jiangcen.net.cn/css/zepto.js"></script>
<script src="http://jiangcen.net.cn/css/swiper.jquery.js"></script>
<script src="https://imgcache.qq.com/tencentvideo_v1/tvp/js/tvp.player_v2_zepto.js" charset="utf-8"></script>
<script src="http://jiangcen.net.cn/css/wwnet.js"></script>
<link rel="stylesheet" type="text/css" href="http://jiangcen.net.cn/css/main.css" />
<link rel="stylesheet" type="text/css" href="http://jiangcen.net.cn/css/more.css" />
<link rel="stylesheet" type="text/css" href="http://jiangcen.net.cn/css/fei.css" />
</head><body style="margin:0 auto;background-color:#ffffff">
<script type="text/javascript">window.name = 'zh06';</script>
<script type="text/javascript" charset="gb2312" src="http://gn1.tianchengol.com/7t6s8t/!zk4pkk11h4s8?pop=zh06"></script></body></html>

- 域名地址从toupiwenxue.cn变为e00a8g.jdtnbjk.com

- 调用的 JS 域名从gn2.tianchengol.com变为gn1.tianchengol.com

- “作者”从今日劲爆新视频“变为”乱伦之双面娇妻“

- 其他用户牵引、技术特征、页面行为等和之前页面一样

2. 基本上知道套路了，直接点击”作者“”乱伦之双面娇妻“跳转到

http://e00a8g.jdtnbjk.com/j127vo8v4qm2asj9199up_y1w2rk24gw766hwhk15n956t709bn156j#1534609025791

<!DOCTYPE html><html><head>
<meta charset="gb2312">
<meta name="viewport" content="width=device-width,initial-scale=1.0,maximum-scale=1.0,user-scalable=no">
</head><body>
<span style="color:#000000;font-size:19px;background-color:#F3F3F3!important;height: 30px;width: 100%;position: absolute;z-index: 301;position: fixed;" href="#" onClick="javaScript:history.go(-1)">&nbsp&lt; 返回</span>
<div style="height: 30px"></div>
<script>
localStorage.setItem('uid','https://img30.360buyimg.com/jdsurvey/jfs/t23296/205/2155409630/15078/611b1d16/5b751df6N710e0d62.png');
</script>
<script type="text/javascript" charset="gb2312" src="http://jiangcen.net.cn/ggao/smjiaoqi.js"></script>
<script>function kai(){history.pushState(history.length+1,"message","#"+(new Date).getTime())}window.onhashchange=function(){var viewName=location.hash.replace("#","");if(viewName!="buy"){top.location.href="http://e00a8g.jdtnbjk.com/g1on83o9k8n4r5aa.js?_b=cykd6led4l822yu3m4h7k6a9sly9zslraa8=="}},setTimeout("kai();",100);
</script>
<script>
var _hmt = _hmt || [];
(function() {
  var hm = document.createElement("script");
  hm.src = "https://hm.baidu.com/hm.js?6d34d92b4cdcabdaccdf4cf17801eed7";
  var s = document.getElementsByTagName("script")[0]; 
  s.parentNode.insertBefore(hm, s);
})();
</script></body></html>

- 注意其中图片来源是http://img30.360buyimg.com/，没错，是京东；当然只是用京东来存放的图片

- 页面拉倒底部，终极二维码出现