For the first time, brands can recognise a customer in the exact moment they engage, understand the full context of their relationship, and act instantly with relevant offers, content, or service. Marketers can personalise the moment intent is shown, while service and operations teams can anticipate needs, resolve issues faster, and deliver experiences that build loyalty.

“Real-time insights are now the difference between generic engagement and true one-to-one personalisation,” said Grigori Melnik, chief product officer of Amperity. “Brands need to act at the speed of the customer. Real-Time Profiles bring together everything a brand knows about a person, past and present, so every interaction feels immediate, contextual, and meaningful.”

Turning every moment into a measurable impact

Most customer data platforms force brands to choose between speed and accuracy - act quickly with limited insight, or wait for a comprehensive view of the customer that comes too late to matter. Real-Time Profiles eliminate that trade-off by unifying historical and streaming data into a single, continuously updated profile for each customer. The result is customer data that’s both complete and current, ready to power personalised experiences in the exact moment they happen. This unlocks a new level of responsiveness, where every customer interaction can be recognised and acted on in real time.

In-session personalization

With Real-Time Profiles, brands can tailor experiences as customers engage. A retailer might recognise a loyal shopper and instantly update the homepage with products in their size and preferred style. A retail bank could promote its credit card with no foreign transaction fees when someone is looking up currency conversion rates.  Each interaction feels relevant and personal, turning engagement into conversion in real time.

Real-time journeys

Real-Time Profiles also make it easy to trigger meaningful actions at the perfect moment. If a traveller abandons a booking, the brand can send a personalised offer within milliseconds, using what it knows about their travel history. When a customer reaches a new loyalty tier, they can immediately see a message celebrating their milestone and new rewards. These timely, relevant experiences deepen customer connections and increase return on customer data.

Built on a trusted data foundation

Real-Time Profiles extend Amperity’s Customer Data Cloud, enabling brands to understand their customers through unified, AI-powered data. More than 400 leading brands, including Alaska Airlines, Virgin Atlantic and Wyndham Hotels & Resorts, use Amperity to deliver faster, more personal experiences that drive measurable results.

• 198% higher conversions from personalised journeys
• Millions of new high-value prospects identified outside of loyalty programs.
• Faster, more personalised service experiences across every touchpoint

To learn more about Amperity Real-Time Profiles, visit https://amperity.com/capabilities/real-time-personalization.

About Amperity

Amperity's Customer Data Cloud empowers brands to transform raw customer data into strategic business assets with unprecedented speed and accuracy. Through AI-powered identity resolution, customizable data models, and intelligent automation, Amperity helps technologists eliminate data bottlenecks and accelerate business impact. More than 400 leading brands worldwide, including Virgin Atlantic, Dr Martens, Wyndham Hotels & Resorts, and Reckitt, rely on Amperity to drive customer insights and revenue growth. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London, and Melbourne. For more information, visit amperity.com or follow us on LinkedIn, X, Facebook and Instagram.