AnyMind Group

🚀 We are still buzzing from the energy and insights shared at the session, "Short Drama, Big Impact : Bite-sized storytelling" hosted yesterday and led by Ben Chien, Managing Director of Greater China in AnyMind Group at IABHK C25 Conference! We are pleased to share the key outcomes from our panel session, "AI Drivers & AI Accelerators". The discussion examined the dual role that AI technology plays as both a fundamental driver and a catalytic accelerator in the production of impactful short-form video content. 📹 Here are the key takeaways from our discussion: 🔶 Major Global Growth: As of 2024 Q1, short dramas are experiencing significant worldwide growth, with the U.S. as the leading market and strong potential in Europe and Asia. 🔷 Data & AI-Driven Production: Success is fueled by big data for content guidance and AI tools to enhance efficiency and create interactive experiences. Diverse Monetization Models: Effective business models include in-stream ads, product placement, and seamless e-commerce integration for direct sales. 🔶 High-Impact Marketing Tool: Short dramas drive superior engagement and conversion, significantly boosting brand repurchase rates and sales revenue. ❤️IABC25 highlighted the future of digital content and commerce, and we're thrilled to have connected with so many brilliant minds along the way. A huge thank you to all who attended our session and shared insights with our team! 📜 Read more : https://lnkd.in/gNGVs_NM #AnyMindGroup #IABC25  #DigitalStorytelling #BrandBuilding  #DataDriven 

Your next big opportunity starts here ✨ Join AnyMind Group in Malaysia and be part of a team that blends creativity, data, and technology to drive real impact for brands, creators, and publishers across Asia. What’s in it for you when you join us: 🚀 Fast-paced growth environment 🤝 Diverse, collaborative culture 🌏 Regional exposure & global clients 🎯 Opportunities to make real impact from day one Ready to grow beyond limits? 🚀 Apply today: https://lnkd.in/f6_NFk3 #AnyMindGroup #HiringNow #CareerGrowth #LifeAtAnyMind #Ecommerce #MarketingInnovation #DigitalMarketing

Just 4 Creators, Nearly 1 Million Views 🤯 Want to know the secret to hitting mass awareness and deep engagement? It’s not about the number of creators, it's about the right mix and the right tech. We partnered with Dove for their Friyay campaign in Singapore to launch their new 2-step body care line. Using AnyTag's data-driven approach, we deployed a powerful macro-micro strategy to turn a product launch into a memorable moment. Read the full case study here: https://lnkd.in/gZ4FCu92 #AnyMindGroup #AnyTag #InfluencerMarketing #CaseStudy

This Diwali, we took a break from the usual grind to celebrate the spirit of togetherness that drives us every day at AnyMind. From spontaneous dance-offs to shared stories and laughter, the festival reminded us that our strongest asset is each other. Here’s to more moments that light up our journey ahead. ✨🪔 #AnyMindCulture #DiwaliVibes #StrongerTogether #FestivalJoy #Teambonding #IndiaOffice #AnyMindGroup

🌸 Celebrating Vietnamese Women’s Day 🌸 A lovely afternoon with our amazing women - filled with laughter, gifts 🎁, and delicious food & drinks 🥂 Beyond the celebration, it’s a moment to appreciate the passion, creativity that our amazing women bring to the team every single day 💖 Thank you for inspiring us to grow, shine, and make every day at work brighter 💪✨ #AnyMindGroup #VietnameseWomensDay #AnyMindPeople #GrowTogether

⚡️ Consumer behavior is evolving faster than ever. 🇹🇭 Today’s Thai consumers are more selective, more informed, and expect every ad to deliver real value before they click. 💡 So how can brands keep up with these shifting expectations and stand out in a crowded digital world? 🌏✨ 🔍 Uncover what truly drives engagement in our latest Thailand Digital Landscape Report, packed with insights to help you plan smarter and connect deeper in 2026. 📊 Download now and redefine the way you reach and resonate with Thai consumers >> https://lnkd.in/gpX-M8JC #AnyMindGroup #ThailandDigitalLandscape #MarketingInsights #DigitalAdvertising #MarketingTrends

🇻🇳 Explore how Vietnam’s consumers discover, decide, and buy As Vietnam’s digital economy grows rapidly, so does its complexity. From social media to marketplaces and mobile marketing, consumers move across multiple platforms before making a purchase, reshaping how brands connect, influence, and convert. 📊 The Vietnam Digital Landscape 2025 report reveals insights into how Vietnamese consumers discover brands, make decisions, and shop online and how businesses can turn this fragmentation into opportunity. 📥 Download the report now: https://lnkd.in/gXrKNgDE #AnyMindGroup #VietnamDigitalLandscape2025 #DigitalMarketing #Ecommerce #InfluencerMarketing #VietnamMarketing #ConsumerInsights #MarTech #AdTech #VietnamBusiness

Our Thailand team, responsible for creator growth, came together for an internal upskilling session on YouTube Channel Optimization. The goal was to empower the team to strengthen our creator service offerings and deliver the best monetization outcomes for creators across our network 💪 The session was led by our new Business Unit Head, who brings extensive experience in creator network growth and monetization. It was packed with insider insights and practical know-how to help us grow smarter, together 🌱 At AnyMind, we live by our core values: Be Open, Be Bold, Stay Update, Move Faster and achieve together. We always learning, evolving, and striving to unlock the next level of success for our creators 🚀 #AnyMindGroup #AnyMindPeople #AnyMindCulture #Upskilling

Explore how the GCC’s culturally rich, mobile-first digital transformation is reshaping brand engagement. The report blends proprietary AnyMind data with consumer insights from 530+ respondents in Saudi Arabia and UAE, revealing how GCC audiences discover, consider, and purchase with Arabic-first content and immersive storytelling. Get actionable intelligence to design smarter campaigns and win in GCC’s fast-evolving digital market. Download the full report here: https://lnkd.in/ew3yNnWu #GCCDigital2025 #MarketingData #DigitalEconomy #AnyMindMENA #AnyMindGroup #DigitalLandscape

💡Our Thailand team shared insights at “From Follower to Influencer 2025,” inspiring True Corporation employees to embrace their unique voices and become corporate KOLs. The workshop highlighted that anyone can be a KOL by understanding themselves and telling their stories authentically. From office life to lifestyle content, the key is creativity, consistency, and sincerity, not perfection. Key takeaways included: 🔷 Leveraging data-driven, tech-powered influencer marketing to connect creators with brands. 🔷 Understanding different types of KOLs and aligning them with brand goals. 🔷 Creating shareable, meaningful content using the 4C framework: Compassion, Credibility, Co-Creation, Courage. 🔷 Storytelling, consistency, and authenticity as the heart of engaging content. The session emphasized that corporate KOLs empower employees, inspire audiences, and strengthen the brand from within. 🌟A big thank you to True Corporation for hosting this inspiring and interesting event! 📜 Read more : https://lnkd.in/gJ-P-RaP #AnyMindGroup #InfluencerMarketing