ASICS

What a throw by Shimbo! As the world's top para athletes competed in New Delhi, ASICS employee Yamato Shimbo claimed silver in the men’s F37 discus throw. With his final attempt of 54.50m, Shimbo set a new national record and claimed 2nd place overall, improving on his 4th place finish at last year’s Paralympic Games in Paris. Shimbo balances his HR role at ASICS in Japan with a career as an athlete, using our Athlete Authorization System to arrange his schedule around sporting competition. At the Jawaharlal Nehru Stadium, he was cheered on by a group of 30 supporters from ASICS HQ in Japan and ASICS India, and later attended a special ceremony at the ASICS India office. Congratulations on your medal, Shimbo-san – you’re an inspiration for every athlete who balances work and competition. #TeamASICS

On this International Day of the Girl, let’s talk about sport – or why so many teenage girls drop out of Physical Education. In the UK, 64% of girls stop playing sport before the age of 16, affecting their physical and mental wellbeing now and in the future. One major reason is the traditional PE kit. Research shows that 70% of 14 to 16-year-old girls in the UK would be more likely to take part in PE if their kit made them feel more comfortable. In response, ASICS worked with Burnley High School to create the Undropped Kit. Watch these teenage girls help us design a PE kit they actually want to wear, so they can feel comfortable and confident, and stay in sport. #DayoftheGirl #MoveYourBodyMoveYourMind

At ASICS, we believe you don’t need to go far to leave it all behind. That’s why today, on World Mental Health Day, we’re inviting everyone to join us and take an Everyday Escape. Just 15 minutes of movement to take your body and mind to a happier place. #EverydayEscape #MoveYourBodyMoveYourMind #SoundMindSoundBody

Our latest running shoes launch with a bounce 🫧 For three days in September, ASICS transformed the Gate M Silo at West Bund, Shanghai, into a pop-up experience celebrating the Bounce Technology in our latest BLAST family of performance running shoes. The giant lavender airbags were modeled after our midsole material technology and echo the colorways of the four shoe models. The “technology factory” interior recreated four different running scenarios – city, track, road, and speed racing – with four interactive challenges inspired by the unique properties of each shoe model. ASICS athletes from China and other countries also contributed recorded messages, sharing their personal Bounce Energy stories. The result? More than 3000 visitors, 600 media mentions, and almost 50 million impressions in the space of a few days. That’s how to launch with a bounce. #ASICSRunning

You don’t need to go far to leave it all behind. Just 15 minutes of movement can boost your mood more than a week at a wellness retreat. That’s why, on this World Mental Health Day, October 10th, we’re inviting everyone to take an Everyday Escape to move for just 15 minutes and feel the difference. Because when you move your body, you move your mind. Take your Everyday Escape with ASICS. Here’s how: asics.com/everydayescape #EverydayEscape #MoveYourBodyMoveYourMind #SoundMindSoundBody

What makes a great ASICS Store Manager? Leading with empathy and creating an environment that’s safe for people to grow and succeed as a team. Meet Sushma Shirur, Manager at the ASICS Homebush Store in suburban Sydney. This one is dedicated to all our brilliant, customer-focused store employees 🙌 #TeamASICS

The least visible part of a shoe design? The patent. Meet Ling Yu HSU, IP Specialist at ASICS. Ling Yu grew up in Taiwan and later moved to Japan to study business. She joined ASICS in 2022 and is now based at our HQ in Kobe: “I work in the Intellectual Property Department, where I primarily manage patents and design rights. Specifically, I collaborate with the development and design teams to prepare patent and design applications and manage communication with patent offices.” As a fan of rock climbing, mountain climbing, and boxing, Ling Yu believes sports have a unique ability to bring people together. As an IP professional, she’s passionate about working alongside development teams to create products that enhance safety and performance. One of her first contributions at ASICS was to help secure a patent for the ACTIBREEZE™ 3D SANDAL, the world’s coolest super-sandal, which is designed to help athletes recover in the after-performance phase. Ling Yu points out that patents are not easy to obtain. The process can involve multiple rounds of consultation with product development teams, external patent attorneys, and national patent offices: “Merely submitting a patent application does not grant rights immediately; there is a rigorous examination process, and if the examiner finds reasons to reject the application, we are notified. In such cases, I analyze the feedback and assess the validity of the examiner's objections.” Ling Yu has become a key member of a team that won a major award this year for its strategic use of IP to increase corporate value and brand value at ASICS. Patents are a form of “upstream” IP that creates long-term business value. Ling Yu’s role has recently expanded to include “downstream” trademark protection and counterfeit investigations, fulfilling her goal of supporting our IP from all angles. Thank you, Ling Yu, for sharing your story with us! Read the full interview here: https://lnkd.in/gvWPy4us #TeamASICS #LifeAtASICS

You ran. We planted. Back in April, we asked you to Run for Reforestation. An incredible number of you completed a 5K activity in the ASICS Runkeeper app. Watch to find out how many trees we’re planting this year in partnership with One Tree Planted. To achieve a Sound Mind in a Sound Body, we need a Sound Earth. #RunForReforestation #SoundEarth