AMOREPACIFIC

Have you spotted this irresistible glazed lip serum yet? 🍩 Our global beauty brand Laneige has introduced its newest innovation: the Glaze Craze Tinted Lip Serum. Since its debut in February, it has quickly captured attention in the U.S., where it has become known as the “donut lip serum.” Featuring a unique donut-shaped applicator, its serum-infused formula delivers a high-shine, sheer-to-buildable color while nourishing the lips. Made with a 95% skincare base, it’s clinically proven to hydrate and visibly plump the lips for up to 12 hours — leaving a radiant, glassy finish. To celebrate the launch, Laneige launched a global campaign across key regions, including the U.S., Europe, and the UAE. In the U.S., the brand’s iconic Laneige Donut Shop pop-up opened in New York City, featuring custom donuts inspired by the product and a photo booth experience. #Amorepacific #Laneige #Skincare #Beauty #NewBeauty

💧How often do you use retinol in your skincare routine? Retinol is well known for its pore-tightening and firming effects — and now, IOPE unveils its next breakthrough. ✔Meet the newly launched #IOPE 'Retinol Super Bounce Serum,' unlike any other. It features IOPE's exclusive retinol formula and prescription*, RETINOL RX™. Designed specifically to target skin structure**, it minimizes irritation while absorbing and delivering a more powerful effect. As the first brand in Korea to successfully stabilize water-soluble retinol in skincare, IOPE continues the innovation with its new daily-use retinol serum that delivers a skin-renewing effect. *Refers to a cosmetic retinol formula developed exclusively by IOPE **Applies only to IOPE Seletinoid #Amorepacific #Skincare #Retinol #Research #Innovation #NewBeauty

We are proud to share that our R&I Center recently presented the skin anti-aging and immunity effects of Amorepacific's two proprietary ingredients from the New Beauty Research Initiative (NBRI) — a joint research program between Amorepacific and the The Johns Hopkins University School of Medicine. RE.D Flavonoid, derived from the camellia plant, showed visible improvements in signs of photo-aging — such as fine lines, enlarged pores, and dullness — on the face and neck, without irritation. It works by blocking aging-related signal transmission and inhibiting collagen damage, which is essential for maintaining skin elasticity. Another key finding focused on Senomune, a green tea-derived saponin, which helps reduce immune cell damage and inflammatory responses caused by particulate matter. Through this meaningful collaboration, Amorepacific will continue advancing research in skin longevity and focus on beauty solutions that activate the skin’s fundamental recovery capabilities — moving beyond symptom care toward lasting skin health. To learn more, click here: https://lnkd.in/g_AxBYDm #Amorepacific #NBRI #Research #Innovation #Skincare #NewBeauty

Introducing the works of Korea’s pioneering landscape architects — in the heart of Venice.   The exhibition “For All That Breathes on Earth: Jung Youngsun and Collaborators” celebrates the work of renowned first-generation landscape architect Youngsun Jung, presented in Venice.   Held at the newly opened San Marco Arts Center (SMAC) — redesigned by architect David Chipperfield, the collaborator of Amorepacific Headquarters — the exhibition showcases more than 300 archival items, including her projecgts on the Osulloc Tea Museum and the Amorepacific Botanic Garden — highlighting the lasting impact of landscape architecture that breathes with nature. To learn more about first-generation landscape architect Young-sun Jung, click here 👉 https://lnkd.in/gGqwiiKD For more information about the exhibition, click here 👉 https://lnkd.in/dDj3AynG #Amorepacific #YoungsunJung #DavidChipperfield #SanMarcoArtCenter #SMAC #Exhibition

#BehindTalk The secret to glossy, sleek hair mise-en-scène, our global hair fashion brand, has launched a new hair care line: Perfect Magic Straight. Designed to deliver an exceptional straightening effect, the line has resonated widely, with over 100,000 units sold in just six months. Perfect Magic Straight offers an easy, at-home solution for smooth, sleek hair. At the core of its performance is Aurora Flat Technology, a breakthrough innovation that fills in the rough texture of damaged hair, forms a flat film on the surface, and evenly reflects light. The result is visibly glossier and straighter hair, with enhanced efficacy across all three formulas. In clinical trials, using the shampoo, treatment, and serum together improved hair straightness by 128% compared to before use, with the effect sustained over time. With the mise-en-scène Perfect Magic Straight line, well-styled, glossy hair becomes part of your daily routine — for anyone, with any hair type. Check out the full story from the link below👇  https://lnkd.in/gT2v5f_J #Amorepacific #MiseEnScene #HairCare #Beauty #NewBeauty

When World Wide Handsome meets World Wide Mewy💜 Laneige is launching the latest addition to the Neo Cushion line: Neo Cushion Mewy — where Matte, Meet Dewy. This innovative cushion foundation offers lightweight coverage with a smooth finish while delivering deep hydration through the Water Lock System. Infused with 89% skincare ingredients, it helps improve skin condition over time. It also features Airy Seamless Technology, which ensures a slim-fit, natural look for flawless skin that lasts all day. With our global ambassador Jin, join us for the one and Mewy. #Amorepacific #Laneige #Jin #BTS #Skincare #Makeup #Beauty #NewBeauty

Exciting News!🎉 We're thrilled to share that our HANYUL is officially launching in the U.S. skincare market, exclusively at SEPHORA, starting May 16! HANYUL delivers holistic Korean skin remedies inspired by wisdom, backed by science. Rooted in Korean heritage, the brand combines traditional ingredients like Yuja, Artemisia, and Red Rice, carefully cultivated from local farms, with advanced skincare science to offer a truly authentic experience. Following the launch, HANYUL’s signature products—including the Yuja Brightening Sleeping Mask, Yuja Toner Pads, and the Artemisia and Red Rice collections—will be available at more than 300 Sephora locations and online. ✨ Experience brightness, hydration, and glow — with HANYUL. To learn more, click here! https://lnkd.in/gvM-hmMN #Amorepacific #HANYUL #Sephora #Skincare #Beauty

We announced Amorepacific and Amorepacific Holdings’ Q1 2025 earnings. We’re beginning the year with strong momentum and solid performance — driving global rebalancing with continued growth in global markets, expanding opportunities in multi-brand retail and e-commerce, and strengthening our portfolio with diversified products and enhanced marketing. With continued focus on brand value enhancement, global rebalancing, and customer-centered management, we will continue to grow as a leading global beauty company. To learn more, click here. https://lnkd.in/gPaBz4rT #Amorepacific #AmorepacificHoldings

🌿Looking for the most talked-about skincare ingredient these days? PDRN is gaining attention for its powerful skin-boosting and firming benefits — and Amorepacific is at the forefront of its innovation. To replace traditional animal-derived PDRN, we’ve developed plant-based PDRN: a sustainable, scalable alternative with proven efficacy. 🔬#IOPE 'PDRN Caffeine Shot' features plant-based Bio-PDRN to help strengthen the skin’s moisture barrier while delivering firming benefits. 💙#innisfree 'Retinol Green Tea PDRN Firming Serum' formulated with Green Tea PDRN promotes healthy skin turnover for visibly firmer, smoother skin. By combining research with sustainable innovation, we’re advancing skincare powered by high-performance ingredients. #Amorepacific #Skincare #PDRN #Research #Innovation #NewBeauty

Introducing the one-step solution that instantly awakens tired eyes — anytime, anywhere. After more than three years of meticulous formulation, our luxury clean beauty brand Tata Harper Skincare proudly unveils the newest skincare innovation: Brightening Eye Gel. Powered by 29 high-performance natural ingredients, this one-of-a-kind eye treatment is designed to visibly reduce signs of fatigue by instantly depuffing, hydrating, and brightening the eye area — delivering a refreshed, radiant look. Discover the new Brightening Eye Gel now: https://lnkd.in/gb6YCFFP #Amorepacific #TataHarper #Skincare #Beauty