Innovation starts with curiosity and collaboration. So, what does GOOD innovation look like? Discover how leading brands are using AI, social listening and deep consumer insights to create breakthrough products and experiences. This year's Outstanding Innovation 2025 guide reveals how top brands turn ambition into reality by: 💭 Thinking differently 🤔 Embracing curiosity, and 💡 Owning their bold ideas Download now and join the innovators who are making a difference 👉 https://loom.ly/fOgo-lA Kantar is your indispensable partner for 2026 innovation planning.
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Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
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http://www.kantar.com
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- market research, consulting, insights, analytics, health research, polling, surveys, brand tracking, media effectiveness, audience measurement, brand strategy, customer experience 및 innovation
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In the latest episode of the Future Proof podcast, Dr. Nicki Morley speaks with Dr. Caroline Withers, Head of R&D Consumer Sensory Science at Carlsberg Britvic, to explore how innovation is shaped by deeply human experiences. From the aroma of coffee to the emotional boost of a mid-afternoon drink, Caroline shares how sensory science and consumer insights shape the development of innovative products. Listen online: https://loom.ly/rhH76oQ Listen on Spotify: https://loom.ly/oxZrEgA
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Marketers have tons data, but turning it into decisions is the real challenge. Discover how to connect your marketing and sales data into connected insights powered by GenAI. Understand audience shifts, measure creative impact and spot retail gaps, all in one view. From data audit to harmonisation, and natural-language access via KAiA, move your marketing from complexity to clarity. Get the playbook now: https://loom.ly/K-xre1I
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🔥The October edition is here! Discover: - The most innovative brands in 2025 - Brand measurement in an AI-driven world - Kantar BrandZ x The Banker: The Top 50 Banking Brands with Momentum - The Top 5 channels where people are most receptive to advertising - How to build emotional relevance efficiently - Webinar | The Future of Measurement: From Metrics to Meaningful Brand Differentiation - Market Research for the Age of AI Purchasing Agents - Podcast | Reimagining Wellness with Philips - ESOMAR Awards 2025 > Join 170,000+ subscribers who get monthly updates—stay ahead in your industry, sign up today.
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Discover how Kantar BrandZ's Top 40 Canadian Brands have triumphed, growing 10% and driving $212 billion in brand value in this new article from Scott Megginson, President, Kantar Canada. 🔗 Read the article via the link in comments.
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Congratulations to the 5 of our colleagues who have been recognised in Esomar's Insight250 - highlighting them as top global contributors in market research: Ndeye Diagne, Karin Du Chenne, Jeff Tsui, Adeola Tejumola, Stacy Jayne Saggers. 🎊 This recognition is a celebration of their impact, influence and leadership across the industry and we couldn’t be more thrilled to see their work acknowledged on a global stage. #Insight250 #WeAreKantar #LifeAtKantar
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What a day at Association of National Advertisers #ANAMasters! Our CEO of Americas Jeff Greenspoon's session on navigating the modern consumer journey drew a standing-room-only crowd. Jeff joined Anne Marie Nelson-Bogle from YouTube, Travis W Freeman from Inspire, and YouTube creator Sydney Morgan to discuss moving beyond buying impressions to building authentic connections with creators. As Jeff noted, consumers have a choice of what they watch and where they watch it, and how they move around the video ecosystem has fundamentally changed. Today's consumer journey spans streaming, scrolling, searching, and shopping all at once, and creators are critical partners in breaking through. Thank you to everyone who joined the session, and to everyone who stopped by our Kantar Marketplace demo station. We've also loved seeing our #KantarBrandZ data referenced across multiple presentations throughout the conference. Looking forward to more meaningful connections tomorrow!
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🍁 Explore how Canada’s top-performing brands are building resilience and relevance in 2025's Kantar BrandZ Report 🏆 RBC leads the ranking for the 7th year, powered by digital innovation, global impact and a commitment to community 🎖️TD Bank holds strong at No.2, with lululemon rounding out the top three 👚 Aritzia leads in growth, with a 55% surge, the highest among all brands in 2025 🛍️ Value-focused retailers like Dollarama (+42%) and Maxi (+46%) are thriving 🌱 Bonterra is named Canada’s most sustainable brand 👇🏼Download the full report via the link in comments #KantarBrandZ #CanadianBrands #BrandGrowth #MarketingStrategy #ConsumerTrends #Innovation #Sustainability
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Pré-testes de criativos publicitários se tornaram essenciais para marcas de todos os portes. Com avanços tecnológicos e inteligência artificial, testar campanhas antes do lançamento ficou mais acessível, rápido e eficiente. Descubra como essa prática evoluiu e impacta resultados. Leia o artigo completo: https://loom.ly/xIN1O6g [Eng.] Creative pre-testing has become essential for brands of all sizes. With technological advances and artificial intelligence, testing campaigns before launch is now more accessible, faster, and more effective. Find out how this practice has evolved and impacts results. Read the full article: https://loom.ly/xIN1O6g
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Kantar님이 퍼감
📊 Brand growth is changing. In today’s AI-driven, data-heavy world, standard KPIs aren’t enough. Brands need smarter measurement strategies to see what truly drives growth. Join ADWEEK and Kantar leaders Marc Glovsky, Reshmi Nambiar, and Mauro Fusco for The Future of Measurement: From Metrics to Meaningful Brand Differentiation. Get actionable insights on path modeling, AI-powered analytics, and real-world strategies to stand out in a crowded marketplace. 👉 Register now: https://lnkd.in/ew_YzXaK
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