Chris Perry’s Post

👏 2025 BEAUTY AMAZON PDP FINALISTS: After assessing 100s of nominated and top-selling PDPs from the leading brands across beauty and personal care categories leveraging 6 criteria (content completeness, SEO, shopper centricity, UGC + social integration, mobile readiness and growth incrementality), we faced the challenging task of shortlisting our 10 ENDCAPS 2025 Beauty PDP Finalists for each of Amazon.com, Walmart.com and Target.com. Today, we're honored to recognize our 10 Amazon PDP Finalists: ⭐ Coppertone by Beiersdorf ⭐ Nivea by Beiersdorf ⭐ Revlon by Revlon ⭐ L'Oreal Paris by L'Oréal ⭐ Maybelline by L'Oréal ⭐ Burt's Bees by The Clorox Company ⭐ Maison 276 by Maison 276 ⭐ Veet by Reckitt ⭐ Batiste by Church & Dwight Co., Inc. ⭐ Naturium by E.L.F. BEAUTY We'll also recognize our 10 finalists at Walmart and 10 finalists at Target tomorrow. 🎩 Our hats are off to the amazing brand and agency teams behind these PDPs! ---------------------- ⁉️ NEXT STEPS? Our panel of amazing industry expert judges are now reviewing the PDP finalists to select the top best-in-class PDP Award winners by retailer. Huge thanks our 2025 Beauty jury, including Lauren Livak Gilbert, Megan Jackson Lippert, Adam Hutchinson, Eli Orkin, Todd Hassenfelt, Oliver Bradley, Oskar Kaszubski, Amanda Wolff and Julie Spear as well as to our 2025 Beauty partners, including firstmovr, The Digital Shelf Institute, Vizit, Acadia, Medium Marketing and Neem. ---------------------- 🗓️ AWARDS & INSIGHTS? Join our 2025 Beauty Awards & Insights Summit NEXT Wednesday, May 28 from 12-1:30PM ET where we'll announce the Best-In-Class PDPs selected from the PDP Finalists, but more importantly, we'll discuss WHY they're winning, which categories are winning vs. others and how your PDPs can be best-in-class, too! 👉 Register for FREE today: https://lnkd.in/ecfrCmyi 🎁 Anyone who registers will also receive our ENDCAPS 2025 Beauty PDP Playbook with the latest best practices, examples and levers you can pull to take your PDPs to the next level. Even the PDP finalists, awesome as they are, have things they can do better too. The best leaders are learners. Let's learn together! ---------------------- 🐶🥕🍷🌟 And don't worry if you missed the nomination window. Your moment will be coming soon with future awards in 2025 for Pet, Grocery and BevAlc, as well as other special edition awards for beauty, personal care and all product categories coming this year! #ecommerce #digitalcommerce #omnichannel #retail #digitalshelf #pdp #amazon #walmart #target #cpg #beauty #personalcare