Rob Glover

Rob Glover

Rob is a Senior Copywriter for LocaliQ and WordStream, where he uses his content marketing experience to write about all manner of advertising, sales, and adtech topics. When not turning phrases, Rob loves to travel, cook, and spend time outdoors (especially hiking and mountain biking) with his wife and dog.

The Essential Instagram Marketing Guide for Small Businesses

The Essential Instagram Marketing Guide for Small Businesses

Tap into Instagram's huge, engaged audience with this beginner's guide to Instagram marketing.
Complete Beginner's Guide to YouTube Ads

Complete Beginner's Guide to YouTube Ads

Use this guide to YouTube ads and harness the power of video to grow your business.
36 of Our Best Social Media Tips Ever (+Examples)

36 of Our Best Social Media Tips Ever (+Examples)

Social media is evolving. This big list of tips will help navigate the changes and generate more engagement and leads.
Social Proof: What It Is, Types, & Examples

Social Proof: What It Is, Types, & Examples

Get a crash course on how social proof can help grow your business, plus ideas to aquire it and examples that use it.
32 Free & Creative Marketing Ideas for Small Businesses

32 Free & Creative Marketing Ideas for Small Businesses

These free and creative marketing ideas will help you find customers without spending a lot of money.
10 Marketing Gaps That Cost You Customers

10 Marketing Gaps That Cost You Customers

Don't let these common marketing gaps cost you customers! Use this guide to fix them.
27 Super-Effective Advertising Techniques & Strategies for 2025

27 Super-Effective Advertising Techniques & Strategies for 2025

This guide will help you find the perfect mix of advertising techniques and strategies for your business.
2025 Search Ad Benchmarks for Home Services (+Expert Tips & Insights)

2025 Search Ad Benchmarks for Home Services (+Expert Tips & Insights)

Find out what the average click-through rate, cost per click, conversion rate, and cost per lead is for your home services business. Plus, get tips to improve your search ads.
14 Real SEO Examples You Can Copy Today

14 Real SEO Examples You Can Copy Today

Want to know what a good SEO strategy looks like in action? These SEO examples are the perfect place to start.
The Complete Guide to Customer Communication

The Complete Guide to Customer Communication

Are your customer communications helping or hurting your business? Find out how to turn customer interactions into a competitive differentiator.
How to Build the Best Customer Referral Program (+Examples)

How to Build the Best Customer Referral Program (+Examples)

Customer referrals are some of the best leads you can get. Learn how to create a program that consistently gets more referrals.
Physical Therapy Marketing: 11 Ideas, Examples, & Tips to Help You Grow

Physical Therapy Marketing: 11 Ideas, Examples, & Tips to Help You Grow

Growing a physical therapy practice isn't easy, but these PT marketing strategies will help make it fun.
10 Customer Testimonial Examples We Love (+Why They Work)

10 Customer Testimonial Examples We Love (+Why They Work)

These customer testimonial examples will inspire your social proof marketing.
The Most Costly Mistakes in Home Services Business Listings [2025 Data]

The Most Costly Mistakes in Home Services Business Listings [2025 Data]

New data shows that most home services businesses are missing out on a lot of leads from local directories.
6 Smart Social Media Strategies to Try in 2025 (& How to Build Your Own)

6 Smart Social Media Strategies to Try in 2025 (& How to Build Your Own)

Social media strategies keep you focused on building your brand online. Learn how to build one for your business.
How to Get More Customers (That Are Just Like Your Best Customers)

How to Get More Customers (That Are Just Like Your Best Customers)

Don't settle for just more customers, attract buyers just like your favorite customers with these nine tips.
What Are AI Agents? 6 Real-World Examples

What Are AI Agents? 6 Real-World Examples

AI agents can help you maximize your time and marketing results. See powerful examples of them here.
Social Media Lead Generation: 20 Strategies to Grow Your Business

Social Media Lead Generation: 20 Strategies to Grow Your Business

Not getting enough business from social media? These social media lead generation strategies will have your lead funnel overflowing.
7 Clever Geofencing Examples (+How to Replicate Them for Your Business)

7 Clever Geofencing Examples (+How to Replicate Them for Your Business)

These geofencing examples show how versatile this marketing tactic is. Copy them to get new customers for your business.
13 Best Instagram Ad Examples (+Why They Work)

13 Best Instagram Ad Examples (+Why They Work)

Get all the inspiration you need for your next social media campaign with these Instagram ad examples.
7 Common Facebook Scams (+How to Detect & Avoid Them)

7 Common Facebook Scams (+How to Detect & Avoid Them)

These tips make it easy to avoid the most common Facebook scams.
44 Amazing August Promotion Ideas for Sizzling Summer Sales

44 Amazing August Promotion Ideas for Sizzling Summer Sales

Make the end of summer the best it can be with these August promotion ideas.
25 Marketing Plan Examples & Templates to Inspire You

25 Marketing Plan Examples & Templates to Inspire You

Use these templates and examples to guide your marketing plan creation.
How to Do a Marketing Audit in 6 Steps (+Template)

How to Do a Marketing Audit in 6 Steps (+Template)

Make sure you're getting the most out of your marketing with this marketing audit guide and template.
51 July Promotion Ideas to Launch Your Sales This Month

51 July Promotion Ideas to Launch Your Sales This Month

July is an explosive month for sales so use these promotion ideas to capture every conversion possible.
4 Biggest Google Updates You Need to Know Right Now

4 Biggest Google Updates You Need to Know Right Now

Several recent announcements and updates have upended search marketing. Learn about them here.
31 June Promotion Ideas to Kick Off Summer

31 June Promotion Ideas to Kick Off Summer

Watch your business bloom with these June promotion ideas.
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