Corporate Governance
Disputes

Can Grasim’s anti-competition charge against Asian Paints stand amid intense war

Visualisation by Mohommad Arshad via AI.

Synopsis

A CCI probe into Asian Paints following Grasim's complaint has thrown light on the intensifying dogfight for market share in the decorative paints industry. As new entrants to the paints business – such as JSW and Birla Opus – get aggressive, the sleepy industry led by Asian Paints is set for some shakeup.

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10 mins read,
Daag Achhe Hain — Surf Excel Kuch Meetha Ho Jaye — Cadbury Dimaag Ki Batti Jala De — Mentos Consumer choice changes, so do products. But some ad campaigns have become part of the marketing folklore. In the 1990s, “Mera Wala Cream” was one such masterpiece by Asian Paints. The ad struck a chord with consumers often frustrated by not being able to find the right shade they had in mind. And it was not a false promise. What the company did then was

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