Luciana Herrmann
Directora de Comunicación Regional Nissan LATAM | Reputación Corporativa | Women of Worth 2024 | TOP 10 Líderes de Comunicación LATAM | Autora de Best Seller | Juez Effie Awards | Diversity on Boards
Área metropolitana de Ciudad de México
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I am Brazilian expat and a Marketing / Communications Brand and Product strategist with 20 years’ experience as a creative professional building integrated campaigns for the auto industry, retail sector, and B2B services. I have assembled, developed, and led seamless multicultural teams in cross-border operations in Brazil, Japan, Venezuela, and Mexico.
As Communications Director at Nissan Latin America, I am responsible for our mission-driven Corporate Communications, Product Communications, CEO Positioning platform, Thought Leadership efforts, and Planning & Operations.
Globally-minded, strong work ethic skills, and empathetic. I believe in communications as a mean to create stronger bonds and build real connections among people, cultures, and nationalities.
As an additional role, I am heading the DEI Committee for the company, in the Women Development Pillar. Diversity for me is the key for a better future for everyone. As a result of the work done in this area, I have coordinated and written a book to inspire other women in their careers, which became a best-seller in Brazil. Additionally, it’s been a pleasure to be recognized as “Women of Worth 2024” by WWCoty international journalists organization.
Artículos de Luciana
Actividad
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El Embajador Nedilson Jorge recibió la visita del Vicepresidente y Jefe de Políticas Globales de Nubank, Roberto Campos Neto, y del Director General…
El Embajador Nedilson Jorge recibió la visita del Vicepresidente y Jefe de Políticas Globales de Nubank, Roberto Campos Neto, y del Director General…
Recomendado por Luciana Herrmann
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Great to tour the Sac office and drive the latest ProPilot improvements with the team (Cameron, Koralle, Melinda, Brian & Lance)! Thanks for the ITS…
Great to tour the Sac office and drive the latest ProPilot improvements with the team (Cameron, Koralle, Melinda, Brian & Lance)! Thanks for the ITS…
Recomendado por Luciana Herrmann
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Aquele fenômeno de audiência que está parando o Brasil. Se antes assistíamos uma novela na TV aberta, hoje a teledramaturgia se fragmenta também no…
Aquele fenômeno de audiência que está parando o Brasil. Se antes assistíamos uma novela na TV aberta, hoje a teledramaturgia se fragmenta também no…
Recomendado por Luciana Herrmann
Experiencia
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Nissan Motor Corporation
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Deputy Director of Corporate and Product Communications for Latin-American and Caribbean in Mexico
Nissan Motor Corporation
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General Motors
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Educación
Licencias y certificaciones
Aptitudes
Cursos
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Creative Problem Solving at Buffalo University, New York
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Proyectos
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Livro Uma Sobe e Puxa a Outra
“Uma Sobe e Puxa a Outra” é um livro de minha autoria, com outras 44 líderes que reune histórias de vida, lições e reflexões pensadas especialmente para impulsionar mais mulheres a ir cada vez mais longe!
44 histórias, de mulheres resilientes, que desafiam o status quo e é só o começo!
Idiomas
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Inglês
Competencia profesional completa
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Alemão
Competencia básica
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Espanhol
Competencia profesional completa
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Japonês
Competencia básica
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Português
Competencia bilingüe o nativa
Recomendaciones recibidas
1 persona ha recomendado a Luciana
Unirse para verloMás actividad de Luciana
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The X-Trail Rock Creek Edition is more than a trim, it’s a mindset. 🧠 Built for adventure, engineered for confidence, and now proudly displayed at…
The X-Trail Rock Creek Edition is more than a trim, it’s a mindset. 🧠 Built for adventure, engineered for confidence, and now proudly displayed at…
Recomendado por Luciana Herrmann
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