Nayeli Bobadilla

Linear + social = stronger campaigns. Former TikTok exec Tim Natividad (now at TelevisaUnivision) and Steve Ellis unpack the power of linear and social synergy. Watch more from #InsideThePeak here: https://para.mt/4eeTBvy

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In tough times, brands must prove their true value – beyond price, in purpose. Antonis Kocheilas, Ogilvy's Global Chief Transformation Officer, explains how to build trust & loyalty when it matters most. Learn more via The Current 👉 https://okt.to/9kYKFQ

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Coffee mate hired Leo New York to handle its creative account. The Publicis Groupe agency replaces Wieden+Kennedy New York, which handled the account since 2023. The appointment comes after Nestlé Nespresso SA, another Nestlé brand, hired Leo to oversee global creative duties. 📲 Stay up to date with pitches—from the incumbents to the consultants: https://lnkd.in/ewVg6Xer

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PublicisGroupe has appointed Deepti Velury as global CEO of production, a new role at the holding company overseeing its global production studios, hubs, and AI platforms, including production network PXP. Velury, previously chief technology and transformation officer at Epsilon, will steer Publicis’ effort to bring its production capabilities into the AI era by integrating data, technology, and measurement throughout. That effort is supported by the debut of Leona, described by Publicis as an “end-to-end agentic AI content engine” that taps its connected identity data set to generate and adapt creative. The platform was built in-house by the team at Sapient. “When you really think about where production is going today—it is data, it is technology, it is AI,” said Carla Serrano, chief strategy officer of Publicis Groupe.

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"If brands weave DEI throughout their marketing strategies, the impact on their brand loyalty, brand love and business growth will be profound,” writes Ala' Hijazi, Account Director MENA, EssenceMediacom, a WPP Media Brand. Read more: https://lnkd.in/dEY_fvU4

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Horizon Media and Havas have launched Horizon Global, a new kind of agency network. Built for the modern marketer, Horizon Global delivers on scale and reach with an AI-native platform that restores what brands need most: speed, control, and transparency. At the center is BluConverged, an open, client-owned intelligence engine that unites strategy, insights, activation, and global reporting in real time. This is not the next step in a holding company model, it is a strategic reset. Read more in Ad Age ➡️ https://lnkd.in/gD_ufDRa #HorizonGlobal

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The latest issue of Culture IQ—a trends and insights report published by UTA IQ for the entertainment and media community—has dropped. Here’s a preview of just some of the insights in the latest issue, which explores the following trends: ⭐ The evolution of eventized entertainment  ⭐ A golden age of soundtracks, credit music, and jingles  ⭐ Intellectual subject matter resetting attention spans ⭐ The emergence of “joyspan” and the youthful spirit of older audiences Designed to surface influential shifts that impact the culture in which all talent, content, platforms, and brands operate, Culture IQ is a guide for contextualizing what’s new and what’s next. Hit the link below for the full report. https://lnkd.in/geygD-vQ

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Executive Creative Director Ali Hafiz shares how tools like OMNI can help pinpoint exactly where someone is in their journey and how likely they are to engage or convert. Read more on MarketingProfs about how these tools transform each touchpoint into a tailored experience rooted in real signals, not assumptions. https://lnkd.in/gkbBWyP3

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