Sandra J Wilson

Most coaches don’t make a consistent income. Because they’re focused on selling a service rather than a transformation. And they don’t have a proper system behind their business (i.e., they’re still operating like a freelancer, instead of a solo CEO). Through working with a variety of coaches in different niches, with different backgrounds, and different levels of experience, I’ve noticed a common theme… The secret to making a consistent, profitable income ALWAYS comes down to just 3 things: Message clarity, model simplicity, and marketing alignment. Once you’ve nailed these, that’s when the real flow happens. Because alignment in these 3 areas are the foundation most coaches are missing. If you’ve felt stuck chasing clients, constantly tweaking offers, or posting content that doesn’t land, it’s not because you’re not good enough (you definitely are). It’s because you’re out of alignment in 1 or even all 3 of these areas. 1 | To find your ‘message clarity’, identify your true zone of genius and create messaging around it that actually converts. Stop trying to serve everyone (remember if you’re serving everyone, you’re serving no one!) 2 | For ‘model simplicity’ you’ll want to streamline your offers and build scalable systems. The goal here is to price for profit, not just time (should I do a full post on this? lmk in the comments). 3 | ‘Marketing alignment’ is one of my personal favourites to teach. Building a personal brand that attracts your ideal clients by creating content that feels natural, is something that is becoming both easier and more difficult with the dawn of AI. More than ever people are using ChatGPT, and the successful coaches will be using it to create content that feels natural (and stands out from the rest). The result of making these 3 fundamental shifts? You’ll go from constantly chasing clients…to having them come to you. From trading time for money… to creating leveraged income. From overthinking every post… to flowing in your content. I will die on this hill: It’s not about working harder, it’s about working aligned. And finding your sweet spot isn't just about what you do. It's about how you do it. Ready to find your sweet spot and build a sustainable coaching business? Join my next free live masterclass for female coaches (and aspiring coaches). I'll show you exactly how to: → build your aligned personal brand → clarify your signature offer → craft magnetic messaging → price with confidence → and to finally turn your purpose into a profitable coaching business (find the link in comments). What do you think is holding you back from earning a consistent, profitable income? Would you say it’s message clarity, model simplicity, or marketing alignment? (or all 3? no judgement!)

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Failure doesn’t damage your brand... Unless you let it kill your confidence. We love to throw around motivational quotes about failure: “Fail fast!” “I never fail, I either win or I learn!” “Failure is just another stepping stone to success!” Sounds great…until the failure is yours. Until your decision backfires. Until your confidence takes a hit you weren’t ready for. Here’s something that most leaders won’t admit: ➡️ Big failures are hard to bounce back from ➡️ Repeated small failures quietly wear you down ➡️ And no quote on a coffee mug is going to fix that So what will? You need a leadership mindset that expects failure, but learns from it fast, and resets with discipline. Here’s how I approach it: 🔹 Let go of perfectionism Perfection isn’t the goal, excellence is. Learn the 80/20 rule, and embrace smart risk-taking. You will get some things wrong. 🔹 Own the high-profile misses When a big one hits, take full accountability. No deflection, no blaming. Stand up, take the heat, and watch how quickly people rally behind you. 🔹 Don’t ignore the small stumbles Repeated little failures? That’s a signal. Maybe your decision-making is off. Maybe your team lacks capability. Maybe you’re spread too thin. Whatever it is, sort it out! 🔹 Find the root cause Ask yourself: How did I contribute to this failure? Because when you’re honest about the part you’ve played, you build the insight that stops it from happening again. The paradox? ✅ Owning failure builds confidence ❌ Hiding from it destroys it Every failure has value, if you learn from it and move on, stronger than you were before. So next time you take a hit? Don’t shrink… Stand up… Own it… Learn fast. Because any leader who’s worth following isn’t perfect, just unshakeable when it matters.

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Why most SMEs can’t double their revenue (and here’s how to fix it) Most business owners think doubling revenue means: - 𝘚𝘱𝘦𝘯𝘥𝘪𝘯𝘨 𝘮𝘰𝘳𝘦 𝘰𝘯 𝘢𝘥𝘴 - 𝘓𝘢𝘶𝘯𝘤𝘩𝘪𝘯𝘨 𝘮𝘰𝘳𝘦 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴 - 𝘏𝘪𝘳𝘪𝘯𝘨 𝘮𝘰𝘳𝘦 𝘴𝘢𝘭𝘦𝘴𝘱𝘦𝘰𝘱𝘭𝘦 𝐖𝐑𝐎𝐍𝐆❌ I’ve helped many SMEs double their revenue and scale past Millions of dollars. and the fastest wins almost always come from fixing what’s already there. Before you chase more, ask yourself: 1️⃣ 𝘋𝘰 𝘐 𝘬𝘯𝘰𝘸 𝘦𝘹𝘢𝘤𝘵𝘭𝘺 𝘸𝘩𝘰 𝘮𝘺 𝘮𝘰𝘴𝘵 𝘱𝘳𝘰𝘧𝘪𝘵𝘢𝘣𝘭𝘦 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘢𝘳𝘦, 𝘢𝘯𝘥 𝘩𝘰𝘸 𝘵𝘰 𝘨𝘦𝘵 𝘮𝘰𝘳𝘦 𝘰𝘧 𝘵𝘩𝘦𝘮? 2️⃣ 𝘐𝘴 𝘮𝘺 𝘴𝘢𝘭𝘦𝘴 𝘱𝘳𝘰𝘤𝘦𝘴𝘴 𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘵, 𝘮𝘦𝘢𝘴𝘶𝘳𝘢𝘣𝘭𝘦, 𝘢𝘯𝘥 𝘦𝘢𝘴𝘺 𝘧𝘰𝘳 𝘮𝘺 𝘵𝘦𝘢𝘮 𝘵𝘰 𝘳𝘦𝘱𝘦𝘢𝘵? 3️⃣ 𝘈𝘮 𝘐 𝘨𝘦𝘵𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘮𝘢𝘹𝘪𝘮𝘶𝘮 𝘷𝘢𝘭𝘶𝘦 𝘰𝘶𝘵 𝘰𝘧 𝘦𝘷𝘦𝘳𝘺 𝘴𝘢𝘭𝘦 𝘣𝘦𝘧𝘰𝘳𝘦 𝘵𝘳𝘺𝘪𝘯𝘨 𝘵𝘰 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘦 𝘯𝘦𝘸 𝘰𝘯𝘦𝘴? 4️⃣ 𝘋𝘰 𝘐 𝘮𝘢𝘬𝘦 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯𝘴 𝘣𝘢𝘴𝘦𝘥 𝘰𝘯 𝘯𝘶𝘮𝘣𝘦𝘳𝘴 𝘰𝘳 𝘨𝘶𝘵 𝘧𝘦𝘦𝘭? 5️⃣ 𝘏𝘢𝘷𝘦 𝘐 𝘳𝘦𝘮𝘰𝘷𝘦𝘥 𝘦𝘷𝘦𝘳𝘺 𝘣𝘰𝘵𝘵𝘭𝘦𝘯𝘦𝘤𝘬 𝘵𝘩𝘢𝘵 𝘴𝘭𝘰𝘸𝘴 𝘢 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘧𝘳𝘰𝘮 𝘴𝘢𝘺𝘪𝘯𝘨 “𝘺𝘦𝘴”? If you can’t tick all five boxes, doubling revenue is like trying to build a second floor on a house with shaky foundations. Fix the base first, then growth becomes the easy part!

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Build your biz & personal brand at the same time. Jessica Turley shows you how 🤯 Learn: 1. Why your business needs your face 2. The secret to getting people to care 3. What to post if you have no audience Stop waiting until things are perfect ↳ Start showing up as YOU today What do you post about on LinkedIn? Drop it in the comments 💬

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