180 Global

When you strap on the AE 2’s, you’re in Ant’s World. We teamed up with adidas, DICK'S Sporting Goods, and the one and only Anthony Edwards to launch his newest signature shoe, and show student athletes how to get right, get ready, and get buckets this season. Believe that.

We linked with adidas and DICK'S Sporting Goods, plus American soccer icon Trinity Rodman and college football’s finest Jeremiah Smith to help student athletes get right for the upcoming season. Look good, feel good, play good. It’s really that simple.

🚨 New Culture Flash drop! In this volume we explore how sensory overload has led to more intentional and mindful approaches to igniting sensations. As we constantly receive external inputs that trigger our emotions ⚠️, many have decided to turn autopilot on and take ownership of what, where and how they feel. Helping us reconnect with ourselves and live in the now in a more controlled way, aligning with a growing trend of wellness being a priority 🧘🍃 In this report we dig into 5 ways in which senses are being intentionally stimulated, and what this means for culture and brands. 🔗 Check out the link below for the full report! https://shorturl.at/iPy4G

Big congratulations to 180 Amsterdam's Head of Design, Farid Bawa, who has been selected as a Shortlisting Juror for the Industry Craft Lions at Cannes Lions International Festival of Creativity 2025. Have a look at the full Jury line-up: https://lnkd.in/es4EhyCe  #CannesLions2025

🗣️ Stephen Corlett, CEO of 180 Amsterdam, is featured in LBBonline - Little Black Book’s Thought Leaders series. In “Feeding the Marketing Beast in a Social-First World,” he breaks down how brands can stay culturally relevant in a content-saturated landscape. The answer? A smarter, more purposeful content model that balances global strategy with local creativity. 🔗 Discover how smarter content models can help brands thrive without burning out: https://lnkd.in/dnXZ_nwM   #ThoughtLeadership #MarketingStrategy #SocialFirst #BrandBuilding

🏆 We’re thrilled to share that 180 and PepsiCo Gatorade have won a Bronze Clio Award at the 2025 Clio Awards for “Ray Talks Confidence”! 🥉 Using de-aging technology, we brought to life a 9-year-old version of Rachel Yankey, OBE - former England footballer - to inspire the next generation of girls in sport. A powerful story, an incredible partner, and a campaign we’re truly proud of! The Clios #GatoradeFuelTomorrow #ConfidenceCoaches #WomenInSport

Last week, Terry Doyle, 180 Amsterdam's office janitor for the past 19 years, passed away. Terry was a wonderful and much-loved member of our team and we will miss him enormously. Over the years, thousands of 180ers across the globe have experienced his kindness. He made the office tick, and we'll never forget how much he meant to us. Yesterday, we joined his family in Amsterdam at a beautiful ceremony to honour him, where we shared stories and reflections about a man who gave so much love and warmth to so many. Rest in peace Terry - and thank you.

TikTok is stirring up luxury’s biggest debate. Factory workers are going viral claiming they make high-end bags for a fraction of the price - and consumers are starting to question what luxury really means. 180’s Laurent François weighs in for The Drum, alongside voices from OgilvyES, Born Social, and more.👇 Big thanks to Amy Houston for an insightful take on the state of luxury today. 👜

At 180, we believe in seeing the world not just as it is - but as it could be. It’s a promise our Amsterdam CEO, Stephen Corlett, makes to every client. And in today’s chaotic, fast-shifting landscape, it’s a commitment that feels more important than ever. In his latest piece with Fast Company, Stephen shares a powerful mindset to live by: active optimism. Not blind hope. Not toxic positivity. But a deliberate choice to push creativity, drop cynicism, and adopt a 'we can if' mentality. 💪 👉 Read Stephen’s full article here: https://lnkd.in/ede-8M5K #theworldasitcouldbe  #180Global  #CreativeLeadership  #AgencyCulture 

🚨 The newest Culture Flash just dropped: "Against Monoculture" — unpacking why the internet’s obsession with “personal style” might actually be killing it.   Almost ten years on, it’s clear that social media isn’t just shaping the digital space - it’s influencing how we dress, think, and express ourselves. Screen time shows up in style, and algorithms are now driving trends faster than ever. In an age dominated by algorithms and monoculture, are our personal tastes truly our own - or are they just curated preferences shaped by digital platforms?   📝 The report breaks down how: - Platforms are streamlining style and shrinking subcultures - Why niche is no longer the antidote to sameness - The tension between individuality and influence - And what this all means for brands, creatives, and culture at large   👇 Catch the teaser below and read on to dive into the full report: https://lnkd.in/gpKynfac