Basic-Fit

At Basic-Fit, we believe fitness is holistic, supporting both body and mind. That’s why on World Mental Health Day this year we’re launching Boost Your Mind, a collection of three new training plans available to all members on the Basic-Fit app. Boost Your Energy → Boost your energy and positivity through endorphins, serotonin, and dopamine.  Boost Your Zen → Reduce stress and find calm with mindful movement and grounding routines.  Boost Your Sleep → Improve sleep and relaxation with yoga, stretching, and meditation. Because fitness isn’t just about working out, it’s about creating sustainable routines that strengthen us physically, mentally, and emotionally. With Boost Your Mind we want to help our members feel better every day, making fitness accessible to everyone 🧡 

The Power of Movement Yesterday, together with Think Pink, we marked the start of Breast Cancer Awareness Month with a special workout for people living with and beyond cancer. Because movement during and after treatment is more than exercise. It is strength, hope and connection. 🙏🏻 Every session, no matter how short or simple, can reduce stress, restore energy and give a much-needed boost to mental wellbeing. At Basic-Fit, we believe physical and mental health go hand in hand. That’s why our mission is to make fitness accessible to everyone also during life’s toughest journeys. Together with Think Pink, we stand for the power of sport to heal, uplift and unite.🧡🩷

At Basic-Fit, we know the hardest part of fitness isn’t starting, it’s staying consistent. That’s why we created Fitbuddies: smart, empathetic AI companions designed to help our members build lasting routines and enjoy their fitness journey. The Fitbuddies are now available in the Basic-Fit app, always ready with the right motivation, tailored to each member’s energy, goals, and rhythm. Each of the 5 Fitbuddies has a unique personality, from calm focus to high-energy encouragement, so members can choose the one that fits their mood and fitness style. By giving the right nudge exactly when motivation dips, Fitbuddies help transform “trying to work out” into loving your fitness routine. 🧡 

We’re proud to share that last week we have joined once again as a sponsor the Dam tot Damloop 2025, where sport, community and energy came together in the best possible way. 💪 Together we raised €61,195 for the Fonds Gehandicaptensport, an achievement that shows the true power of sport to make a difference. Here’s to many more kilometres, smiles and shared victories. GO FOR IT!🧡

At Basic-Fit, we believe that movement should be accessible to everyone. That’s why we’re proud to support the Psychiatry Department at Erasmus MC with the donation of eleven new spinning bikes. For patients, taking that first step toward exercise can be challenging. We hope that these bikes will make it easier, more approachable, and allow patients to move at their own pace. A big thank you to Erasmus MC Foundation for letting us be part of this impactful initiative. Together, we can make fitness a source of strength, health, and recovery.

As the 2025 Tour de France wrapped up this weekend, we're proud to have completed our first year as main sponsor of this iconic event. From start to finish, it's been a celebration of passion, performance, and the power of movement 💪 And the race continues! This weekend, the Tour de France Femmes avec Zwift kicked off in Vannes 🎉 At Basic-Fit, we’re proud to support this incredible event that shines a light on the strength and visibility of women’s cycling. A massive thank you to: ✅ The riders who inspired us ✅ The organizers who made it possible ✅ Our teams who brought energy on and off the course ✅ And to you, for cheering us on every step of the way! 🧡 This is just the beginning. We’re already gearing up for next year, stronger, louder, and more orange than ever. See you in 2026!

Le Tour de France 2025 is off and riding! What a powerful start! As the official partner of the Tour for the next four years, Basic-Fit is excited to be part of this iconic event that inspires millions to get moving. As official partner, we’re not just cheering from the sidelines, we’re there to help move France forward. The Tour reflects exactly what we believe in: the power of sport to bring people together and inspire healthy habits, for life. We’ll be on the road throughout the Tour, celebrating this incredible journey and encouraging everyone to keep moving, wherever they are. We can’t wait to meet people across France and share the joy of movement, motivation, and community. See you on the route! 🫶

On June 5, we hosted the first-ever Alpe d'HuZes Indoor event at Rotterdam Ahoy Convention Centre: a powerful mix of cycling, teamwork, and purpose. Together with Alpe d'HuZes, we raised €207,832, to support KWF Kankerbestrijding in their cancer research. Every ride, every donation, every cheer brought us closer to a world without cancer. 🧡 At Basic-Fit, we believe movement can drive real change. Thank you to everyone who joined, supported, and made this event unforgettable. 🙌 A big shout-out to our amazing partner Tribe Company and Daily Catch we couldn’t have done it without you! Thanks for being part of the magic!

Basic-Fit wins NIMA Marketing Award 2024 for best marketing company of the Netherlands At the 2025 Dutch Association of Marketeers (NIMA) Marketing Day in Utrecht, Basic-Fit secured the top honour in the Large category, recognized for its transformative approach to marketing. Once a traditional fitness chain, Basic-Fit is said to have now evolved into a brand that prioritises mental and emotional well-being, leveraging customer insights and digital innovation through its unique ‘A-model.’ The jury praised Basic-Fit's vision, which extends beyond market share to drive behavioural change across the industry.

🏀 The court’s your playground. Boost your vibe. Basic-Fit and NXT Level Sports Nutrition are proud partners of the biggest-ever FIBA3x3 World Tour and the very first Women’s Series event in the Netherlands! Together, we showed up where energy, equality, and urban sport collided. And we didn’t just support the game ... we elevated it: 🧡 Fitbox fan activation 🧡 LED boarding lighting up the court 🧡 Jersey sponsor of the women’s teams Because sport should be accessible, inclusive, and full of joy. That’s our mission: to get everyone moving and loving it, wherever they are. From our gyms to the street courts, we’re here to boost your mood, fuel your game, and support the future of basketball. #goforit!