The HEINEKEN Company

HEINEKEN News! Alexander Cramwinckel, our Global Circularity Strategy Lead, was featured in an episode of the Ellen MacArthur Foundation podcast titled "How storytelling drives the circular economy transformation inside and out."   This episode delves into the role of storytelling in advancing the circular economy, exploring how brands can use narratives to inspire change and support internal transformations towards circular practices. Click the link to watch the podcast: https://lnkd.in/eUvSU9RM   #WeAreHEINEKEN #EllenMacArthurFoundation #CircularEconomy #Storytelling #Podcast

The Evolution of Beer Delivery in Amsterdam. From the charming horse-drawn carts of the past to trucks, and then to the innovative electric e-trucks, The HEINEKEN Company has always been at the forefront of delivering your favourite beer with style and efficiency 🍻   Now, we're thrilled to introduce our latest innovation: The e-boat! 🛥️   This electric-powered vessel is all about embracing the Amsterdam vibes while ensuring that your favourite beer reaches bars and cafes efficiently.   Join us in celebrating this exciting new chapter in our delivery journey. Cheers to progress and innovation! 🍺 #WeAreHEINEKEN #Amsterdam #Innovation #BeerDelivery #Eboat

We have great news to start the weekend! 🤩 Our Heineken® brand was awarded 'Advertiser of the Year' at the prestigious Clio Awards on Tuesday night in NYC. 🍺🏅 This incredible recognition highlights the innovative campaigns Heineken® launched in 2024. From introducing the "Boring Phone" and transforming pubs into museums, to celebrating real hardcore fans and those forgotten beers, we reminded everyone that a Heineken® can take you from "Agh" to "Ahhh!" Congratulations to our amazing Heineken® team! 🎉 #Heineken #ClioAwards #AdvertiserOfTheYear #WeAreHEINEKEN

Explore our World, Explore your Future. Great careers often start with a single step, and for a number of leaders at The HEINEKEN Company, that step was a graduate or trainee program. In this final video of the series, meet Ronald den Elzen, now Chief Digital & Technology Officer and member of HEINEKEN’s Executive Team. He began his journey more than 30 years ago as a graduate, and his path is a powerful reminder of how far curiosity, ambition, and continuous learning can take you. The Global Graduate Program is built on that same foundation. Giving young talents the chance to explore the world, grow through real impact, and shape the future of our industry. With an international rotation, real business exposure, and a strong global network, the program offers a launchpad like no other. Recruitment will reopen in September across multiple countries and regions. Until then, stay inspired and keep exploring. 👉 Discover more about the Global Graduate Program: https://lnkd.in/eym6nQX2 #GlobalGraduateProgram #Explore #HEINEKEN Michelle Gangi-Post Yolanda Talamo Patrick Hull

Heineken® has launched Heineken® Studio bar at the Heineken Experience in Amsterdam.   This innovative space allows visitors to customize their pints with innovative beer trends. From new beer styles to foam infused with guava and pineapple juice, the personalized draught systems and unique brews offer something for every beer lover.    Find out more about Heineken® Studio here: https://lnkd.in/eQV227yh Read the Financial Times article here: https://lnkd.in/egiDzYjy #Heineken #News #HeinekenStudio #FT #FutureOfBeer

Joe Jonas and Heineken® Celebrate Real Connections in NYC!   Joe Jonas and popular creators joined Heineken® in New York City for the #socialoffsocials campaign launch. They showed that the best way to disconnect from social media is to connect in real life. Joe Jonas also premiered his new song ‘Heart by Heart’ live, capturing the magic of offline moments.   #Heineken #JoeJonas #SocialOffSocials #News

Where is everyone? . . . . . We truly hope you're getting in that quality time with friends, family, and colleagues. But while you're here, enjoy this lighthearted take on social media in an time when getting together in real life is more important than ever! #SocialiseOffline #RealConnections #heineken #WeAreHeineken

📱 5 hours and 48 minutes. That’s how long the average adult spends on their devices every day. At HEINEKEN, we believe it’s time for a social reset. Our latest global research reveals a growing desire to disconnect from screens and reconnect in real life. 2 out of 3 people wish they could socialise without phones – and we’re here to help make that happen. For over 160 years, we’ve been brewing the joy of true togetherness. Now, we’re doubling down on our mission to bring people back to the moments that matter – with or without a beer in hand. Introducing our latest campaign: a playful push to get social, off socials – featuring Joe Jonas and some of the world’s most followed creators. Because real life is where the real connections happen. Full article here: https://lnkd.in/e_CejKYG Must watch campaign video here: https://lnkd.in/ewSfim3t #IRL #TrueTogetherness #SocialReset #Heineken #BrewingABetterWorld #GetSocialOffSocials 

Nicolas Clerget, Carbon Strategy Director, has been elected 2025 Chair of the Beverage Industry Environmental Roundtable (BIER) and is also appointed as a member of the Science Based Targets initiative Expert Working Group on Scope 3 for the Corporate Net-Zero Standard Version 2.0. Hannah Hunt, Carbon Policy Lead, has been selected as a member of the Greenhouse Gas Protocol (GHG Protocol) Scope 2 Technical Working Group and is also appointed as a member of the Science Based Targets initiative Expert Working Group on Carbon Removals for the Corporate Net-Zero Standard Version 2.0. Congratulations, Nicolas & Hannah! 💚

🌍 It's Earth Day, let's raise a glass to reuse ♻️   As part of our ambition to Brew a Better World we have a series of circularity initiatives underway. By 2030, one of our key ambitions is for 43% of our volumes to be sold in reusable formats. Why? Because reuse is one of the most impactful ways to reduce waste and CO2 emissions related to packaging. Here are 3 ways we are bringing our reuse strategy to life: 💚39% of all volumes sold globally are in reusable packaging  HEINEKEN is making good progress. In 2024, 39% of all volumes sold by HEINEKEN were in reusable formats, primarily glass bottles and kegs, which are all reused multiple times. The company is working to further advance this by continuously looking at reusable packaging solutions, with the goal to increase the global share of reuse to 43%. 💚Learning from consumer behaviour   Research conducted with Kantar shows that bottle return schemes are a popular initiative with consumers, especially when made easy. We aim to learn and shape our strategy from these insights, focusing on key motivators for consumers like accessible return points, fitting reuse into people’s routines and showing a clear link to positive environmental impact. 💚Partnering with the Ellen MacArthur Foundation  To scale global reuse, we’ve joined forces with the Ellen MacArthur Foundation, an organization dedicated to accelerating the transition to a circular economy. We’re working to drive adoption of reusable packaging at scale together with other leading businesses in the foundation’s network. 🔗 Read about our partnership with the Ellen MacArthur Foundation: https://lnkd.in/eCEyNNTh Cheers to another round♻️   #EarthDay #BrewABetterWorld #Reuse #CircularEconomy #Sustainability #Heineken