Dominique Bastemeijer

Sustainability is at an inflection point: show commercial value or risk being sidelined to compliance. Het Financieele Dagblad just ran a feature on how we’re building the future of sustainability work at beSirius for the most critical industry for the energy transition and defense, right here from the Netherlands. Thanks to Jasper Houtman for turning my brain-dump into a story worth reading. 😁 https://lnkd.in/eD7cYX2s

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AI’s Next Battleground: Your Browser I contributed to an article in this morning's Het Financieele Dagblad about a new front in the AI race: the web browser. For years, browsers like Google Chrome, Safari and Firefox have been stable and almost invisible gateways to the internet. Now AI is changing that. Start-ups such as Perplexity and The Browser Company, as well as giants like OpenAI, are building AI-first browsers to get closer to users from the very moment they go online. The logic is simple. Control the browser and you control the starting point for billions of people, along with their data and habits. For Google, integrating AI into Chrome could also disrupt its $250+ billion ad business if AI answers replace traditional search clicks. The browser is no longer just a tool. It is becoming prime digital real estate in the AI era. Full FD article (in Dutch, paywall): https://lnkd.in/eZk3UiVU

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🌿 Become a sustainable UX Designer. But why? The digital products we create have a huge potential negative environmental & societal impact. By focussing on the user we leave out all the other actors (human & non-human) that are impacted by what we create. The convenience of the user always comes at a price that is paid somewhere else - by other people, by the environment or by future generations. This gives us not only the responsibility but also the opportunity to design more sustainable digital services and products by default. It's our decisions and actions - small and big - that directly influence how good or bad a product is. And we not only do that for the good of the planet and the future (though that should be enough..), it is also already a business case: Less server costs, more successful products and meeting future regulations are only three examples how sustainable design and UX directly influence the business case. Designing sustainable digital products means designing successful products. But how do we do that? We have various ways for impact through the whole design and build process of a digital product or service: 🌿 Making negative impacts visible by setting the digital products we design in context of its surrounding eco system 🌿 Breaking down the negative impacts down to an actionable level. For example 🌿 Using sustainable Design and UX tactics like Carbon Friendly Design, Positive behavioral Design, Adaptive Design or Content-/Data-Lifetime Design 🌿 Establish an ongoing process as part of your & your teams design routine to make Sustainability default #SustainableUX is the foundation to design sustainable digital Products and Experiences. The #SUXFramework offers a step by step guideline how to establish and execute sustainable UX in your day to day work as well as your team. It is based on my work over the past years in digital sustainability and in helping to establish Sustainable UX in the community. The tools and methods of the SUX Framework are the result of my practical work in the field and at SUX - The Sustainable UX Network. The Masterclass "Become a Sustainable UX Designer" teaches you everything you need to bring sustainable UX into your work as a UX Designer. No matter if you are Senior, Junior or Design Manager. I am doing this as a live Masterclass because from my experience the personal interaction is super helpful to teach all the details and nuances and to provide enough room for your questions along the process. If that sounds interesting to you, I would like to invite you to join my next Masterclass. Become one of the meanwhile more than 300 people who have completed one of our courses at the #SUXAcademy. 📆 15+18 September, 5-7pm CEST (+30min bonus for Q&A after the second session 🎟️ https://lnkd.in/euWUB4ka

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When I meet Dutch business leaders, I often hear: “We’re piloting AI, but not scaling yet.” That hesitation holds us back. If the Netherlands wants to stay competitive, AI must move from pilot to scale and become a driver of reinvention.   That was my message in Saturday’s NRC feature with Nicole van Det. It highlights how Unilever is using AI to double productivity in Vietnam and cut water and energy use in Poland, and how Randstad is reinventing recruitment with AI-driven job matching and advertising.   What convinces me most are these tangible outcomes: lower costs, higher productivity, more sustainable factories, and better matches between people and jobs. This is where AI shows its true impact and where the Netherlands urgently needs to step up. Accenture the Netherlands Roy Ikink Sytze-Johan Bakker Monique Vierdag Manish Gupta Sjoerd van Gendt Vudaya Bhaskar D

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