Christian Kimmel

🍻 In 2019, the story of the Mollie mobile app didn’t start in a boardroom. It started in a bar in Amsterdam. After a few drinks with 𝝠 Cedric van Putten, Vernon de Goede was convinced that Expo met all the requirements for building a scalable finserv app. That same weekend he built the Mollie app mvp with Expo. Fast forward to today: ◆ 250,000+ active users ◆ Secure, resilient, and cross-platform ◆ 350 engineers — most with no native mobile experience — contributing to the app ◆ Native features like Apple Tap to Pay powered by Expo Modules What began as an MVP is now a critical product for one of the fastest growing companies in Europe. Read the full case study → https://lnkd.in/dd-TQdbu

175

7 commentaren

3 years at Personio. 36 months leading Benelux. 3 lessons that shaped our growth. When I started, I wasn’t just looking for a role. I was looking for the right leader, the right culture, and the right people to build with. Because in GTM, those choices shape everything that follows. Looking back, our journey in Benelux was built on three foundations and each one is something any GTM leader can apply: 1. People, talent, and development Growth is never just about hitting targets. It’s about enabling people to level up. In our team, I’ve seen SDRs grow into AEs, CS, event managers. I’ve seen reps progress from AE1 to AE5, earn promotions, and hit President’s Club. Takeaway: make talent development a priority, not a side effect. Promotions and progression build more momentum than any campaign. 2. Partners, community, and ecosystem Launching in a new region isn’t about pouring money into ads. It’s about building trust. Partners and customers became our strongest amplifiers. Events and community moments, both online and offline, created credibility faster than any brand campaign. Takeaway: if you’re entering a market with low brand recognition, focus on partners and community first. They carry you further than spend alone. 3. Cross-functional collaboration Early on, our biggest hurdle wasn’t demand, it was alignment. Once we broke down silos and started working as one team: sales, CS, marketing, growth accelerated. Today, collaboration is our biggest competitive advantage. Takeaway: your GTM engine is only as strong as your weakest link. Fix alignment before chasing more leads. These 3 lessons shaped my last 36 months. These 3 lessons will continue shaping my next 36 months. Which of these 3 pillars has made the biggest difference in your GTM journey?

141

17 commentaren

We just launched our first customer in the Netherlands in under 1 hour 🇳🇱 The integrations were already there, so we had a head start. But the magic was in how quickly we could configure the rest; settings, standards, tax numbers, codifications. This is possible because our product is AI-native. It’s not just another SaaS bolting AI on top. We build with the models, not against them. Some ways this shows up: → Approvals happen implicitly based on tool calls → Workflows are written in plain English → UX primitives are abstractions designed around threads/conversations It is how we truly create a global product! This speed isn’t just an implementation detail. It’s what accounting should feel like in the AI era.

103

5 commentaren

Sustainability is at an inflection point: show commercial value or risk being sidelined to compliance. Het Financieele Dagblad just ran a feature on how we’re building the future of sustainability work at beSirius for the most critical industry for the energy transition and defense, right here from the Netherlands. Thanks to Jasper Houtman for turning my brain-dump into a story worth reading. 😁 https://lnkd.in/eD7cYX2s

115

8 commentaren

𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗛𝗲𝗿𝗼 𝗶𝗻 𝗙𝗼𝗰𝘂𝘀: 𝗘𝗿𝘄𝗶𝗻 𝗩𝗶𝗻𝗸𝗲 (a.s.r. verzekeringen) From CRO specialist to Technical Web Analyst - meet Erwin Vinke, who calls himself a data facilitator and ensures that experimentation decisions are built on solid, reliable data. “If the data isn’t trustworthy, wrong decisions are made faster - and that’s something you want to avoid.” In the first 2025 Experimentation Hero in Focus interview, Erwin shares how he moved into the technical side of experimentation, the challenges beyond the tech, the game-changing lessons he’s learned working with GA4 & BigQuery, and why aiming for precision matters more than perfection. 📖 Read the full interview, conducted by Robert de Kok (DDMA Committee Experimentation & Optimisation: https://lnkd.in/e_XN3R_Y #ExperimentationHeroes #CRO #DataDriven #Optimization #BigQuery #GA4 #DDMA 🎟️ Ready to join us at Experimentation Heroes 2025 or present your own case on stage? 👉 Get your tickets or submit your case via: experimentationheroes.nl/ #ExperimentationHeroes #CRO #ABtesting #WebAnalytics #BigQuery

61

7 commentaren