Dylan Wychgel

𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗛𝗲𝗿𝗼 𝗶𝗻 𝗙𝗼𝗰𝘂𝘀: 𝗘𝗿𝘄𝗶𝗻 𝗩𝗶𝗻𝗸𝗲 (a.s.r. verzekeringen) From CRO specialist to Technical Web Analyst - meet Erwin Vinke, who calls himself a data facilitator and ensures that experimentation decisions are built on solid, reliable data. “If the data isn’t trustworthy, wrong decisions are made faster - and that’s something you want to avoid.” In the first 2025 Experimentation Hero in Focus interview, Erwin shares how he moved into the technical side of experimentation, the challenges beyond the tech, the game-changing lessons he’s learned working with GA4 & BigQuery, and why aiming for precision matters more than perfection. 📖 Read the full interview, conducted by Robert de Kok (DDMA Committee Experimentation & Optimisation: https://lnkd.in/e_XN3R_Y #ExperimentationHeroes #CRO #DataDriven #Optimization #BigQuery #GA4 #DDMA 🎟️ Ready to join us at Experimentation Heroes 2025 or present your own case on stage? 👉 Get your tickets or submit your case via: experimentationheroes.nl/ #ExperimentationHeroes #CRO #ABtesting #WebAnalytics #BigQuery

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"We've been doing this for 140 years, but we're already thinking about the next 100 years." This quote from Mart Kruidenier at Koninklijke Dekker perfectly encapsulates why I'm passionate about our growth strategy - partnering with established companies ready to embrace AI transformation. Our recent visit to Dekker's warehouse showcased exactly the kind of impact that drives our growth initiatives. The Challenge: Dekker's team was overwhelmed by hundreds of weekly purchase orders in multiple formats - PDFs, Excel files, emails. Their order intake team was buried in manual data extraction, product matching, and ERP entry work. The Solution: Through Lleverage's AI automation platform, we eliminated the entire manual workflow - from document processing to seamless Business Central integration. The Growth Story: What excites me most isn't just the operational efficiency we delivered. It's watching Dekker's team redirect their expertise toward high-value customer service instead of repetitive tasks. This is exactly the growth trajectory we're building - helping traditional companies like Koninklijke Dekker future-proof their operations through intelligent automation. We're not replacing teams, we're amplifying their potential to focus on what drives real business value. These partnerships fuel our mission and validate why the AI transformation market represents such tremendous opportunity for sustainable growth.

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🔥 Train your courage 🔥 This morning we welcomed a room full of bold minds for a powerful workshop with leadership expert Esther Mollema, in proud partnership with the DACT - Dutch Association of Corporate Treasurers.   This inspiring session focused on how courage transforms careers, teams, and organizations. Led by keynote speaker Esther Mollema, we explored practical ways to speak up, challenge bias, and lead with authenticity. Key Takeaways: ⚡Courage is a career superpower: Speaking up, challenging group think, and daring to share unfinished ideas can spark innovation and drive progress. ⚡Psychological safety matters: Teams thrive when everyone feels safe to contribute, ask questions, and challenge the status quo. ⚡Status drives power: Women often have the skills but lack status, which impacts advancement. Building visibility and shaping perceptions is crucial. ⚡Bias is real but can be overcome: Assertive women are often judged more harshly but combining warmth and strength. Being the 'Likeable Badass' is the winning formula. ⚡Action is everything: Whether it’s asking for a raise, seeking sponsorship, or volunteering for a stretch project, small acts of courage open big doors. Support networks matter: Sharing experiences and supporting each other makes practicing courage easier and more impactful. Thanks to everyone who joined, shared, and dared. Let’s keep building workplaces where courage, inclusion, and authenticity are celebrated! 💪 #WomenInTreasury #Courage #Leadership #Inclusion #CareerGrowth

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🇳🇱 🇨🇦 𝐅𝐫𝐨𝐦 𝐓𝐰𝐞𝐧𝐭𝐞 𝐭𝐨 𝐂𝐚𝐧𝐚𝐝𝐚: 𝐞𝐱𝐩𝐥𝐨𝐫𝐢𝐧𝐠 𝐧𝐞𝐰 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐟𝐨𝐫 𝐟𝐨𝐮𝐧𝐝𝐞𝐫𝐬 At the University of Twente, we believe innovation thrives through collaboration. That is why we are pleased to share that Novel-T and Velocity, the entrepreneurship centre at the University of Waterloo in Canada, have signed a Memorandum of Understanding to strengthen ties between our ecosystems. The ambition is clear: to explore how we can create a transatlantic bridge that helps early-stage founders validate faster, scale smarter and connect with both European and North American markets. For startups, this could mean turning research into real-world impact with the right support on both sides of the ocean. The agreement was formalised during Enschede Slush'D. It builds on the partnership we already enjoy with the University of Waterloo and marks a new step in connecting our innovation communities across borders, underlining Twente’s role as a hub where global innovation meets local strength.

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🚀 What is it like to start your journey in the High Tech Industry Traineeship? For Sam Boeijen and Bart Pronk, it means diving into real projects, rotating through departments like R&D and Operations, and getting all the coaching and training they need to grow professionally and personally. Curious about their experience so far? Read the full interview via the first link in the comments👇 #traineeship #hightech #kickstartyourcareer #youngprofessional

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Ever thought about taking your career abroad? 🌍 After two inspiring conversations with Dutch young professionals, Careers in the Fast Lane is going international! 🚀 My next guest is Ali El Hadi Hammoud, originally from Lebanon and now building his career in Ireland. In the coming weeks, we’ll talk about: ✨ Building an international career ✨ Coping with the distance from family ✨ His advice for professionals eager to take the next step I’m really excited to share his story with you. Stay tuned for the first video in this international edition of Careers in the Fast Lane! 🙌 👉 Don’t want to miss a video? Make sure to follow Stacey in 't Veld here on LinkedIn.

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