Maarten Nelissen

It’s telling to hear Rabobank’s Corence Klop lay out the reality: 250,000 phishing attempts in a single quarter. Attackers are constantly finding new ways in, from deepfakes to highly targeted social engineering.    The response isn't just about adopting new technology, it also requires a shift in mindset. Security can’t just sit with the IT or risk teams anymore. Everyone has a responsibility to maintain security.     That kind of cultural change certainly isn’t easy. But it creates a company that’s not just more resilient, but also more agile.     Thank you, Corence for some deep insights! 

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How do you scale in the age of AI without losing what makes your company work🤔? If there is one person who can answer that question, it’s Marili 't Hooft - Bolle. As the CEO of Trengo, she knows what it takes to scale, lead, and stay human in a fast-changing world. In episode 116, Marili is your guide through today’s AI “Land of Confusion.” Together, we uncover that: 👉 Growth is not about adding people. It is about adding the right structure without slowing things down. 👉 In the AI era, you cannot just build the next version of what you know. You have to reimagine real value for your customers. 👉 True leadership means hiring for complementary skills, not clones of yourself. That is where diversity becomes inevitable. And there’s more. Marili’s reflection on International Women’s Day hits home. If we celebrate women on one day, it implies the other days are not women’s days. Ready to learn how to navigate growth and leadership in the age of AI? Listen to episode 116 of Women Disrupting Tech with Marili ’t Hooft-Bolle. Spotify: https://lnkd.in/e-fReyyX Apple Podcasts: https://apple.co/3JyCtG1 YouTube: https://lnkd.in/eugqmM3B A podcast player near you: https://lnkd.in/e_SZSc3r

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We just launched our first customer in the Netherlands in under 1 hour 🇳🇱 The integrations were already there, so we had a head start. But the magic was in how quickly we could configure the rest; settings, standards, tax numbers, codifications. This is possible because our product is AI-native. It’s not just another SaaS bolting AI on top. We build with the models, not against them. Some ways this shows up: → Approvals happen implicitly based on tool calls → Workflows are written in plain English → UX primitives are abstractions designed around threads/conversations It is how we truly create a global product! This speed isn’t just an implementation detail. It’s what accounting should feel like in the AI era.

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AI’s Next Battleground: Your Browser I contributed to an article in this morning's Het Financieele Dagblad about a new front in the AI race: the web browser. For years, browsers like Google Chrome, Safari and Firefox have been stable and almost invisible gateways to the internet. Now AI is changing that. Start-ups such as Perplexity and The Browser Company, as well as giants like OpenAI, are building AI-first browsers to get closer to users from the very moment they go online. The logic is simple. Control the browser and you control the starting point for billions of people, along with their data and habits. For Google, integrating AI into Chrome could also disrupt its $250+ billion ad business if AI answers replace traditional search clicks. The browser is no longer just a tool. It is becoming prime digital real estate in the AI era. Full FD article (in Dutch, paywall): https://lnkd.in/eZk3UiVU

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The Biggest Learning From Hosting 5 Leadership Dinners 👇 Over the past few months, we’ve welcomed more than 80+ People & Culture leaders across Amsterdam and Berlin to our Behind The Mask dinners. The biggest learning? Leaders are craving spaces where they can drop the corporate mask and connect on a human level. A consistent pattern emerged: leaders arrived nervous, uncertain, or guarded and left inspired, confident, and open. What shifted wasn’t performance or framework, but unmasking circles, shared stories, and honest conversations that reminded them they are not alone, and they don't have to be. Key takeaways: 1. Authentic connection is more impactful than any leadership model. 2. Vulnerability builds resilience more effectively than “toughness.” 3. There is a growing demand for leadership wellbeing solutions: mental health platforms, mindful leadership tools, and support for grief and resilience. As one leader put it: “Knowing you’re not alone as a leader is healing. You’re building something critical.” “Mandatory for leadership teams.” The message is clear: psychological safety and belonging are not nice-to-haves they are absolutely essential for the future of leadership. More reflections and testimonials can be found here: behindthemask.info/home

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"I like things to be easy... so I let AI think along." - Kees van Middendorp Kees joined our Zoom call late, wifi issues. But within minutes, it became clear: this isn't a coach experimenting with AI. He's a very early adopter in the coaching world. Executive coach. Start-up mentor. Three days a week, 90% online. Kees is also an associate at Global Coach Group, a global network of 3,500 carefully selected independent coaches. His AI toolkit? A Zoom notetaker, Reanotes for ICF competency analysis, and You.com, access to over 30 AIs for €200 per year. What stuck with me wasn’t just his tech stack. It was his clarity: "I get my work through coaching networks and platforms. But if I want to keep making a real impact, I need to build something of my own." Kees is planning to launch a training program for new coaches and a start-up mentor growth journey. AI-augmented learning paths where you don’t just train your skills, you learn how to work with your own AI Twin. He’s ready to get his AI twin with CoachNova. If AI could take 50% off your plate, what would you do? #CoachingBusiness #AIinCoaching #CoachingInnovation #coachnova

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