Robin Laseur

“I spend $4.5k/month on Google Ads… but I have no idea if it’s working.” A real quote from a message on LinkedIn last week. And honestly? Not uncommon. Here’s why this happens (even with a decent-looking campaign): ❌ No clear conversion tracking - phone calls, form fills, chats? Zero data. ❌ Optimising for clicks, not leads - high CTR ≠ high intent. ❌ Google Ads account and website aren’t speaking the same language. ❌ No idea what success looks like - no targets, no benchmarks, just spend. Want to fix it? ✅ Track real conversions - not just traffic. ✅ Use call tracking tools and CRM integrations to close the loop. ✅ Set up clear KPIs: CPL, conversion rate, ROAS - and actually review them. ✅ Align ad copy with landing pages - same message, same offer. Google Ads isn’t a “set and forget” platform. If you don’t know what you’re looking for, it’ll happily spend your money - without telling you what you got back. #GoogleAds #PaidSearch #PPC

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If your SaaS ad design is still a screenshot in a laptop… you’re already invisible. Most B2B SaaS creative looks the same: → A product UI mockup stuffed inside a laptop or browser frame. → A couple of headlines and arrows pointing at features. → That’s it. The problem? Nobody stops scrolling for another generic dashboard. It’s expected. It blends in. It doesn’t move emotions or tell a story. Here’s what to experiment with starting this month: 👉 Human context > UI frame Show the outcome in action: the marketer saving time, the engineer unblocking work, the CFO smiling at a report. 👉 Metaphor visuals Replace dashboards with bold metaphors: broken chains, overflowing inboxes, clean vs. messy desks. Visuals people feel. 👉 Social proof first Customer logos, quotes, and metrics front and center. Let others sell your product. 👉 Motion + contrast Animations, bold typography, and disruptive color blocking beat flat UI shots every time. 👉 UI as supporting actor When you show product, isolate *one* key feature or outcome. Don’t cram the entire platform into a mockup. B2B SaaS SaaS buyers don’t buy “screens.” They buy relief from pain. They buy better outcomes. Stop hiding behind laptop mockups. Start designing for attention. —- B2B SaaS companies, need high-performing ad creatives like this one we designed for Instantly.ai ? Check out Hey Design. 

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This pricing tweak made €300K+ in extra revenue: Most brands display discounts wrong - and it’s killing conversions. We ran a simple test: showing the original price next to the discounted price. The result? +3.6% in revenue with 0 extra ad spend. Here’s how to display prices (for high conversion rates)

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Want to show product prices per unit (g, ml, ft, etc.)? This feature is now available to all Shopify stores: You can set up unit pricing for your products. This was initially only possible for stores in Germany and France. Then became available to more European countries. And now it's available to every Shopify store. Important: This doesn't mean you can have calculated prices. You still can't let the customer input any measurement, e.g. between 0 and 2000mm. That would require 2000 variants - not yet available. Instead: Unit pricing is only for display purposes. (In some cases it's a legal requirement.) Prices of products will appear like this: $7 $10.00 / kg They're shown almost everywhere: - Product page - Collection and search - Cart and checkout - Emails How to set it up? On the admin product or variant page, click Unit price. On the "Total amount" field, input how much of what unit the product is. E.g. if you're selling a steak that's 700g, you'll input "700" and "g". On the "Base measure" field, input the right side of the pricing. Typically you'll input "1" and then the unit you want to show, e.g. "kg". You can even use "item" to show something like: $3 / each This is a very useful feature. Because previously, you had to rely on custom code. Which also usually needed a metafield for the unit data. Note: Ensure your theme supports it. If it doesn't, it may not be an official theme - my advice is to only choose official themes, free or paid. #shopify #shopifyplus #ecommerce

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[Stop following English-market SEO advice if you're not in English markets] Most waste months implementing "proven" SEO strategies... That were designed for completely different markets. All I see is gurus preaching topical authority and EEAT signals... But my podcast guest Niels Zee targetes Dutch users who don't care about those factors. Here are some facts: 🔵 Different markets have different algorithm weights 🔵 What works in the US fails in smaller GEOs 🔵 Competition levels vary drastically by language 🔵 Local search behavior patterns differ 🔵 Domain authority means nothing in some markets Before copying ANY strategy, ask: ✅ What market is this expert operating in? ✅ How competitive is their niche vs. mine? ✅ What's their site size compared to mine? ✅ How long have they been in business? ✅ What's their traffic volume and source mix? The algorithm isn't the same everywhere. Context is everything in SEO. What works in your market might be completely different from what you're reading online.

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The biggest mistake in acquisition today? Optimizing for the first conversion instead of the right customer. For many advertisers, campaigns are still judged by sign-ups, app installs, or first purchases. The problem is that these signals almost never predict which users will deliver long-term value. Often the only way to scale efficient acquisition is to optimize toward predictive LTV signals: proxies that identify high-value users early enough for platforms like Google and Meta to act. We’ve outlined a 5-step plan to help acquisition teams make this shift. Get the guide here: https://lnkd.in/dFASEjhB

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294 hook templates to help you crush Q4 2025. This is not another stupid "hook swipe file." This is a curated collection based on: → High-performing ads we made last Q4 → High-performing ads we made this year, with gifting / BFCM versions → Hand-selected organic videos from TikTok & IG reels Each hook template has 3 versions: → Original version → AI-generated gifting → AI-generated Black Friday / Holiday version Thanks to Claude, I organized everything by category: → POV Scenarios → Question Hooks → Gift Templates → Authority / Expert → Urgency / Time-Sensitive PROBLEM THIS SOLVES: Most brands recycle the same tired "Black Friday Sale!" hooks that everyone else is using. Your audience is in scan mode the next 2.5 months. They're looking for specific reasons to buy, but drowning in identical messaging. WHY THIS IS CRITICAL: During peak shopping season, your hook isn't just competing for attention. It's competing against every other brand trying to get into someone's cart. The psychology shifts from "maybe I need this" to "give me a reason to buy this RIGHT NOW." Here's What You Get: ✅ 294 hook templates ✅ Organized by category, type, and use case ✅ Black Friday urgency hooks that don't sound desperate ✅ Peer authority hooks to establish common ground ✅ PSA-style announcement frameworks All categorized. All battle-tested or hand-selected. All ready for the videos you should be shooting in October to launch in November. Want the full spreadsheet? 1. Comment "HOOKS" below 2. Like this post 3. Make sure we're connected so I can send the link Jake Abrams P.S. I'm sending the link to anyone who comments by Tuesday.

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