Bram Van Dijk

🍻 BERO: More than a drink, a movement Tom Holland’s BERO isn’t just another celebrity product launch. It’s a cultural shift in how we socialize—and proof that brand-building in 2025 is about much more than the product itself. Here’s why BERO is working: 🎯 Field marketing done right BERO didn’t just show up on shelves—it showed up in the right places. Wimbledon, music festivals, golf courses, summer socials. They knew that to succeed, the drink had to get into as many hands as possible, in environments where people were already reaching for a beer. 📱 Social as community, not billboard Every day, BERO is amplifying customer stories—turning buyers into brand advocates. Tom may boost visibility, but the real engine is how the brand interacts with its consumers. 🌍 Solving a cultural problem Not drinking at a picnic, concert, or post-round hangout can feel isolating. BERO removes that tension by creating an option that adds to social moments rather than replacing or diminishing them. It’s not about “missing out”—it’s about belonging. ✨ Celebrity-backed, but not celebrity-dependent Plenty of stars launch products as side hustles. Tom and his team built BERO differently. His presence feels personal, but the brand doesn’t rely on him alone—it stands as a well-crafted, intentional business with staying power. 📊 Proven by numbers - Avg engagement rate: 3.15% (vs. 1.4% for Coors Light and 0.27% for Heineken) - 15.4M+ total views across content - Posts with Tom perform only ~2% higher engagement — proof that the brand itself (not just the celebrity face) drives success What excites me most about BERO is that it isn’t trying to be the main character. Instead, it enhances culture—sliding naturally into experiences we already love. As someone who doesn’t drink, I find their approach not only refreshing (literally) but culturally important. It proves that when field marketing, social storytelling, and authentic brand building collide, you don’t just sell a product—you create a movement. And honestly? I haven’t even tried the drinks yet, but I already want their branded golf tees. That’s when you know the brand building is next-level. 💡 What celebrity/athlete brand should I tackle next?

59

3 commentaren

Most clubs track media value. RSC Anderlecht tracks behavior. Of course they still measure what every rights holder does: media value, visibility, exposure. But that’s just the surface. By collaborating with wehave, they can now measure what happens after a fan sees a campaign. What they do. Where they go. Whether they actually convert. Suddenly you’re not just tracking airtime. You’re tracking impact. And that’s where the real value lives. This is what we’re building with RSCA and why this changes the entire game for rights holders. Enjoy the second part of our sit down with Wouter Proot. 👉 And watch how they’re doing it: https://lnkd.in/emKPWU5W #sponsorships #datadriven #mediaROI #footballbusiness #wehave cc// Niels Vandeweyer x Chris van der Heijden x Jaron Haerens x Majan Tran Thi x Lode Vochten x Maarten Van Herck

48

1 commentaar

🚀 What is it like to start your journey in the High Tech Industry Traineeship? For Sam Boeijen and Bart Pronk, it means diving into real projects, rotating through departments like R&D and Operations, and getting all the coaching and training they need to grow professionally and personally. Curious about their experience so far? Read the full interview via the first link in the comments👇 #traineeship #hightech #kickstartyourcareer #youngprofessional

80

1 commentaar