BAT

We are proud to announce the nationwide launch in Japan of our most advanced heated tobacco products to date – glo™ Hilo, glo™ Hilo Plus and the exclusive virto™ sticks. Following a successful pilot of glo™ Hilo in June in Sendai, the birthplace of the glo™ brand, the glo™ Hilo platform is now available across Japan, delivering new levels of innovation, design, and user experience to adult tobacco and nicotine consumers. The national rollout includes glo™ Hilo Plus, glo™’s first two-piece Heated Product consisting of a charger pack and the EasySwitch™ heating pen. This premium device features Turbostart™ Quartz, heating up in less than 10 seconds, and combines refined design with enhanced performance. Integrated with the myglo™ app, it allows users to personalise their experience and manage their device with ease. To recognise this milestone, we opened our first-ever Pop-Up Store in Tokyo’s iconic Omotesando district. The space features a real time mirror installation by renowned media artist Yoichi Ochiai and invites adult visitors to explore the world of Hilo through an immersive, AI-guided interactive journey. And the journey continues – the glo™ Hilo platform will soon launch in Italy, Poland, and Serbia. The launch of glo™ Hilo platform marks a major milestone in our ambition of reaching 50 million adult consumers of Smokeless Products by 2030 and to become a predominantly smokeless business by 2035*. Congratulations to all involved - this milestone is a result of dedication, expertise, and collaboration. #gloHilo #Innovation #HeatedProducts #HiloPlus #Transformation #ABetterTomorrow *Please refer to the cautionary statement contained in the Annual Report and Form 20-F 2024 on p.447 for additional information regarding BAT’s future performance: https://ow.ly/tnIZ50WTK5Q.

At BAT, we believe good science should always speak for itself.   That’s why we publish our research in peer-reviewed journals and share our findings at scientific conferences and events like the Global Forum on Nicotine.   Our scientists have contributed over 275 peer-reviewed papers on our smokeless products.   Open dialogue and independent review is more than a principle, it’s the foundation of true scientific progress. We’re helping drive the global conversation on Tobacco Harm Reduction, ensuring that science leads the way.   #TobaccoHarmReduction #BATScience #GlobalForumOnNicotine #GFN #ABetterTomorrow  

What do our Global Graduates love most about working at BAT? It’s the blend of meaningful work and everyday moments – like attending networking events, grabbing a coffee from the in-house barista, and being part of a team made up of over 12 nationalities. These aren’t just perks, they’re a reflection of a culture that supports, celebrates, and sets you up to thrive. 👉 Curious what your life at BAT could look like? Explore our career opportunities: https://ow.ly/a8Tp50WYBoM Join our Global Talent Community to keep updated on our latest roles: https://ow.ly/IY3C50WYBoL #GlobalGrads #BATPerks #LifeAtBAT #TomorrowCantWait

Our vision for A Better Tomorrow™ is a world where adult smokers, who would otherwise continue to smoke, have switched entirely from cigarettes to smokeless alternatives. A world where adult smokers make a Switch to Better. It's a world where Tobacco Harm Reduction (THR) is both understood and accepted. A year ago, we launched Omni™ to realise this vision. It serves as a dynamic resource with over 260 peer-reviewed studies, empowering informed discussions about THR among policymakers, public health experts, and scientists. The incredible engagement we've seen across social media and registrations on the website exceeding the targets that were set internally proves that stakeholders are ready for this dialogue. We encourage policymakers and decision-makers to keep exploring Omni’s insights and work with industry experts and researchers to achieve meaningful progress. Because a Smokeless World can only be achieved together. Download Omni™: https://ow.ly/gR0L50WY2UT #Omni #SmokelessWorld #1YearOfOmni

Tobacco Harm Reduction (THR) is a public health approach that aims to minimise the population-level harm associated with smoking. The Science: Growing scientific evidence shows that smokeless products release fewer and lower levels of harmful chemicals compared to cigarettes. The Impact: In countries adopting THR, smokeless products are associated with reduced smoking prevalence, offering the potential to significantly reduce the negative public health impacts of smoking. The Opportunity: THR science should be accessible to all public health stakeholders to unlock its potential benefits. Are you a scientist, regulator, researcher, or public health professional? Omni™ provides evidence-based strategies, case studies, and insights to help you leverage THR effectively. Join thousands of experts shaping A Better Tomorrow™. Download Omni™ today: https://ow.ly/cOaH50WWAl3 #Omni #SmokelessWorld

🎙️ Episode 5 of The Smokeless Word is now live. Watch the full episode here: https://lnkd.in/ekHv9fiC. In this week’s episode of The Smokeless Word, Former Minister of State for Health, Rt Hon Andrew Stephenson CBE, joins our Chief Corporate Officer, Kingsley Wheaton to unpack the challenge of illicit trade, the role of vaping in public health, and how business can drive innovation. Andrew offers a clear stance on harm reduction: “If you smoke, it’s far better to give up smoking and start vaping. If you don’t smoke, don’t vape.” He also reflects on his political journey, from joining the Conservative Party at 16 to serving seven years as a Minister, sharing valuable insights and an insider's perspective on political change. 🎧 Tune in now. Listen to The Smokeless Word wherever you get your podcasts. #TheSmokelessWord #Omni #BAT

Welcome to The Creators of Tomorrow - your sneak peek into the people behind our transformation. In this series, we’re shining a light on colleagues across BAT who are helping shape the future of our business. Today, meet Elmira Bitaeva, the ‘puzzle master’ and Brand Manager of our oral nicotine pouches. Over the past decade, Elmira’s BAT journey has taken her from Uzbekistan to our global headquarters in London, growing through roles, geographies, and experiences. In her words: “Often at work, we collaborate closely with others, and it can feel like putting together a puzzle where all the pieces come together beautifully!” She shares what she enjoys most about her work, what drives her, and why making the move to London stands out as one of her proudest career milestones. 👉 Swipe through to discover her story. Ready to create your own tomorrow? Explore careers at BAT: https://ow.ly/pvLU50WTp5c Stay connected and join our Global Talent Community to be the first to hear about new roles: https://ow.ly/VqsB50WTp5b #TomorrowCantWait #CreatorsOfTomorrow #LifeAtBAT #CareerJourneys #BATCareers #CareerGrowth #GlobalCareers

At BAT, we believe that Building a Smokeless World starts with open, evidence-based dialogue.   That’s why we advocate for regulation that’s grounded in science and tailored to the risk profile of each smokeless product category, especially when compared to cigarettes.   Progressive, proportionate regulation can encourage adult smokers who would otherwise continue to smoke to make a complete switch to smokeless alternatives. And that shift has the potential to reduce smoking prevalence and reduce the health impacts of our business.   #SmokelessWorld #TobaccoHarmReduction #BATScience #GFN #GlobalForumNicotine

Curious about BAT’s Global Graduate Programme? This one’s for you. In this episode of The Insider’s Guide, our recruiters share what makes this programme a true launchpad for future leaders. Over 18 months, you'll gain hands-on experience, international exposure, and tailored development designed to accelerate your career in a truly global business. We recruit Global Graduates into functions like Finance, Marketing, HR, Legal, Operations, and more - with opportunities available across markets worldwide! 🎥 Watch the full episode on our YouTube channel: https://ow.ly/H6bC50WPnJf 🚀 Explore open roles: https://ow.ly/cBMy50WPnJe #TheInsidersGuide #LifeAtBAT #GlobalGraduates #GlobalGraduateProgramme #JoinBAT #TomorrowCantWait