Caroline Grønvold

Christian Axberg didn’t start in tech. He started in hospitality.   Since then, he has led transformations in pharma, IT, and fast-growth startups, and now serve as Partner at Amrop Sweden, advising senior execs on leadership in the digital age.   His biggest insight?   Relevance isn’t tied to a title. It’s tied to your ability to evolve.   In this conversation, Christian shares what he sees as the non-negotiables for tech leadership: → Curiosity - not just for tech, but for people → Courage - to step into change before it’s comfortable → Collaboration - across silos, egos, and uncertainty For leaders navigating complexity, AI disruption, and shifting cultures — his perspective is a timely reminder:   The edge doesn’t come from knowing more. It comes from thinking differently.   What belief has kept you relevant through every shift in tech? → https://lnkd.in/dwj6Q_n4

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A really insightful keynote on Retail Media at Dansk Erhverv - Digital Handel E-handelskonferensen in Copenhagen last Thursday. Nataliya Chichkova , CMO at L’Oréal Nordics, shared a blueprint for building a future-proof Retail Media ecosystem – and her perspective on what’s needed to truly accelerate this space in the Nordics, where development is still lagging behind. What’s missing today: • Too little ad inventory and unclear link to sales. • Limited transparency in KPIs and pricing. • Weak targeting and poor ROI visibility. What retailers must do: • Break down silos between sales, marketing and digital. • Use first-party data to drive incrementality and CLV. • Build transparent, performance-driven platforms with fair pricing. • Enable self-service and programmatic buying for scale. • Deliver clear reporting and direct attribution to sales. The bigger shift: Retail Media isn’t just another channel – it’s a mindset shift. Retailers need to act like true media platforms, offering the same professionalism and performance advertisers expect from Big Tech. At Svensk Handel, we’ve launched a Retail Media Community - led by Eleonor Dahlberg supported by Jacob Lovén - to help accelerate this transformation. Last week’s keynote was a great reminder of why this evolution matters for Nordic retail – and Retail Media and our community will be a key part of D-Congress in March.

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After 5 months and 15 episodes, the Vanessa Eriksson Podcast🎙️officially kicks off this week💫at the Grand Hotel in Stockholm📍 Our focus is clear: Data. AI. Innovation. Leadership. Through conversations with leaders and influencers, one thing is certain: no industry is standing still🚀 Layoffs are real, but I do not believe AI is replacing jobs, just yet! The real question is: how is AI reshaping the #quality of work? From my studies at MIT Sloan School of Management, one insight that resonates is that, professionals aren’t defined by their tools, but by how they apply judgment in high-stakes, uncertain situations. The right tool, in the right hands, doesn’t replace the professional, it augments them. So the question isn’t “Will AI take our jobs?” It’s: “How effectively will we use AI to advance work, increase human potential, and create value?” 👉 Watch this space, as I look forward to many more discussions with leaders and this week, the #panel debate with an excellent line-up🎯and if you haven't subscribed to my YouTube channel (what are you waiting for 🫨) https://lnkd.in/dQgzpkm5 #BeTheInfluence #AI #Innovation #Leadership #FutureOfWork #Data Anastasia Varava, Dr. (Meghan) MinJuan Wang, Ebba Kraemer, Robin Sukhia, Sandor Albrecht, Leah Eriksson ❣️

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