AMOUAGE

Amouage opens its first boutique in Shenzen Bay, China Strategically located in the heart of the Houhai area, the new AMOUAGE boutique draws its inspiration from the rugged beauty of the Omani mountains and takes inspiration from the deep admiration for our home - a space designed to transport visitors with soft sandstone tones and travertine finishes, reflecting the luminosity, spirit and landscapes of #Oman. Shenzhen Bay MixC World is home to over 500 brands, including top global luxury houses and is a top-three shopping centre in #Shenzhen, boasting with over RMB 11 billion in sales in 2023. Our bestsellers include Honour Woman, Epic Woman, and Search - a testament to the appetite for timeless, storytelling-driven perfumery in this exciting new market. We are honoured to bring the heritage of Oman to one of Asia’s most prestigious retail destinations and look forward to what’s ahead. The Amouage boutique is open to clients every day from 10am to 10pm. Our distributor in the region: S'YOUNG INTERNATIONAL Project leader: Souad Kazoun  Project manager: Vanessa Chouchani  Architect: Claude J. CHAIZE and Emilio Marchi  Merchandising: Jawaher Ghaith Production: Luximorph Yoke May Lee Melissa Lee #Amouage #Shenzen #MixCWorld #Oman #Perfume

Amouage opens ephemeral pop-up spaces in Hong Kong The House of AMOUAGE proudly unveils its latest ephemeral space: a captivating sensorial experience and a first for Hong Kong, situated within the prestigious K11 MUSEA retail destination. This immersive space is more than a boutique; it is a poetic homage to the soul of Oman. Every architectural detail echoes the spirit of our homeland, evoking the timeless beauty and cultural depth of the region. The façade, sculpted in soft sandstone tones, calls to mind the rose terraces of Jabal Akhdar, where centuries-old traditions of fragrance and flora meet. Inside, a copper disc anchors the space, a visual metaphor for the glow of the Omani sunset as it descends over the desert dunes. Subtle yet striking, the design draws from the language of Arabic architecture, where geometry and shadow play a defining role. Dark, angular forms rise organically from the floor, evoking silhouettes of ancient relics emerging from sand, and hinting at the mystery and majesty of Oman’s past. This ephemeral space is not merely a retail space, it is a portal into the world of Amouage: a world where heritage, artistry, and olfactory mastery converge. Located at Victoria Dockside, K11 Art and Cultural District of Tsim Sha Tsui, K11 MUSEA is Hong Kong’s pioneering cultural-retail landmark. Inspired by ‘A Muse by the Sea’, K11 MUSEA is designed to enrich the new consumer’s daily life through the power of creativity, culture and innovation. The Amouage space is open to visitors until the middle of March, 2026. Our distributor in the region: LUXASIA Design and Execution: Claude J. CHAIZE  Project Management and Instore: Alicia Hemmings  Production: Harlequin  Contribution/Development: LAB:OM agency Vietnam  Yoke May Lee #Amouage #HongKong #K11Musea  

Amouage Brings High Perfumery to Rinascente Duomo During Milan Fashion Week During Milan Fashion Week, the House of AMOUAGE illuminated the iconic Rinascente Duomo with a striking homage to its Omani heritage. Taking over a prominent space within the prestigious retailer, the House unveiled a pop-up inspired by the breathtaking landscapes of Oman: a radiant sun setting over the Jabal Akhdar mountains, brought to life in the heart of Milan. This immersive experience was a tribute to the brand’s deep-rooted love for its homeland and dedication to the craft of High Perfumery. Beneath the warm, golden light of the installation, a special masterclass unfolded with Chief Creative Officer Renaud Salmon about Amouage’s heritage, triad of signature ingredients, and perfumes of its collections, highlighting the creations of perfumer Alexis Grugeon, Search, Opus XV – King Blue (co-creation) and the latest addition to the collection, Opus XVI – Timber. The space was filled with guests, including Rinascente’s clients, revered media and opinion leaders, who joined us to explore the artistry and ancient inspirations behind the fragrance. The masterclass was enhanced by the presence of Emanuela Giacca, a renowned illustrator who created watercolour paintings of Timber for the audience. Amouage extends its heartfelt gratitude to Olfattorio S.r.l., our valued partners in Italy, for their continued trust and exceptional collaboration in bringing this vision to life.  Andras Komar, Yamina Tamda, Ahmed ELDEEB, Alessandra Cavaliere, Valentina Rossi #Amouage #Italy #Milan #Rinascente #RinascenteDuomo #Oman

The House of Amouage reveals an exclusive Essence celebrating #Sindbad: The Omani Sailor at the Season Opening the Royal Opera House Muscat The House of AMOUAGE proudly celebrates its artistic collaboration with the Royal Opera House Muscat, unveiling Sindbad, a limited-edition, Oman-exclusive Essence presented for the first time at the opening of the 2025/2026 Season. This remarkable fragrance was crafted for the premiere of the institution’s first #Arabic original opera production, Sindbad: The Omani Sailor. Inspired by the legendary sailor whose roots trace back to Oman, Sindbad is a deeply evocative scent envisioned by perfumer Pierre Negrin. It captures the spirit of adventure, discovery, and wonder that defines the timeless tale. In seeking to bring an olfactory dimension to this iconic narrative, the Royal Opera House Muscat turned to Amouage to interpret the essence of Sindbad’s mythical journey.    Far-reaching, spellbinding and impassioned, Sindbad is a fitting companion to the Royal Opera House’s mystical story – a magical perfume for a magical tale.  For opening night, the foyer of the Royal Opera House Muscat was transformed into a dreamscape inspired by Sindbad’s oceanic voyages. Shades of deep blue reflected the sea, while the original artwork by Belgian artist louise mertens shimmered across the marble interiors. Coral-inspired installations intertwined with the space, evoking the mystery of the deep. The evening welcomed distinguished guests and dignitaries, including His Highness Sayyid Dr Kamil Fahad Al Said, Member of the Board of Directors of the Royal Opera House Muscat, and Sayyid Khalid Al Busaidi, Chairman of Amouage. Both delivered inspiring addresses on the cultural significance and artistic vision behind this extraordinary collaboration. This union of music, art, and fragrance marks a new chapter in creative expression, rooted in Omani heritage and elevated by timeless craftsmanship and the House feels extremely honoured to have been part of this extraordinary journey together with the Royal Opera House Muscat. Due to unprecedented demand, the first production batch of Sindbad is now sold out. To express your interest in future releases, we invite you to contact your boutique representatives to be added to the waitlist. Photography: Hisham Al Riyami Andras Komar, Mark Tuka, Rayyan AlAbdullatif, Amal Mohammed, Emilio Marchi Anne Mette Fischer-Pedersen, Johanna Ratti, Imran Rijvi . MBA, Maria Camino, Salim Al Rashdi, Marwa Al-Kalbani, Rajwa Al Ojaili, Malak Al Lawati, Loulia Al Midani, Naim Rammal, Anwaar Al-rasadi #Amouage #Oman #ROHM #Muscat #Opera #Sindbad  

The House of Amouage stages its Secret Garden inspired Cannes Residence, celebrating High Perfumery This year, the House of AMOUAGE took over the majestic rooftop of the Carlton Cannes, creating an enchanting entryway into the mysterious world of the Secret Garden. Deep reds, ruby tones, and rich crimson hues illuminated the décor, setting the stage for something captivating and new to be shared with our friends and partners. Amid a dynamic week of meaningful connections, one of the standout moments was the gathering of the Perfumer Club. Over sixty members of the fragrance industry came together for this annual tradition, which has become a cornerstone of the House’s presence in #Cannes. It is here that Amouage reaffirms its role as a bridge for creative visions and ideas, fostering a space where perfumers are inspired to explore, innovate, and express their passion. The House also welcomed its cherished distributor partners, esteemed members of the media, and influential voices in the industry, offering them a grand celebration of scent and a rare glimpse into what lies ahead. Each year, Cannes marks an important milestone for the House. Not only does it reflect our continued growth and global momentum, but it also serves as a powerful reminder of the genuine connections and shared devotion that continue to shape the world of High Perfumery. The House extends its heartfelt thanks to everyone who joined us throughout the week, and to all our partners around the world who embody the spirit and excellence of High Perfumery with unwavering passion and care. Photography: Christophe Alessi Maria Camino Guilian Vandendaele Wildvertising #Amouage #Oman #Muscat #Cannes #TFWA

The House of Amouage arrives to Cannes, France  The House of AMOUAGE touches down in the vibrant city of Cannes just in time for TFWA (Tax Free World Association), bringing with it the essence of High Perfumery. Journeying through the dynamic corridors of Nice International Airport, the House unveils a special storytelling piece featuring its iconic bestseller, Guidance Eau de Parfum, gracefully making its way through customs to reach its most meaningful destination: the hearts of many.  The House also stages a unique Residence – inspired by our Secret Garden, inviting friends and partners to be immersed in our storytelling.  If you're in Cannes this week, keep an eye out as the visual takeover appears across the streets of the city and the digital screens of Nice International Airport, The Boulevard de La Croisette and the official TFWA Conference Center – The House’s presence and craftsmanship is shining through these locations in the city’s striking spaces. For yet another year, #Amouage proudly shares its latest innovations with valued partners in Cannes, celebrating the enduring spirit of High Perfumery and the House’s global legacy. #Amouage #Oman #Cannes #TFWA #Nice  

The House of Amouage introduces Decision and Existence to Madrid, Spain The House of AMOUAGE carried on its World Tour in celebration of Decision and Existence, the final chapter of the Odyssey Collection: marking a striking evening in the vibrant city of Madrid, Spain. The evening unfolded in a space bathed in warm sunset hues amongst the historical skyline at L’Atelier Utopica, where Madrid’s landscapes met the grandeur of the setting. This atmosphere beautifully echoed the boundless spirit of the fragrances, created by perfumer Quentin Bisch and inspired by the majestic #Omani mountain landscapes of Jabal Shams. Guests, including members of the media, cultural tastemakers, and friends of the House, gathered for an enchanting evening. A thoughtfully curated dinner was served, featuring the rare ingredients used in the perfumes. The evening included an art installation by Cristina Velasco Mora who brought to life a majestic #Frankincense tree within the spaces. The House of Amouage extends its heartfelt thanks to our esteemed partners at ISOLÉE, whose dedication and creativity helped bring this vision to life, offering our Spanish friends an unforgettable experience of High Perfumery. Our distributor in Spain: ISOLÉE  Frankincense installation art piece created by Cristina Velasco Mora.    Andras Komar, Rayyan AlAbdullatif, Amal Mohammed, Mark Tuka, Yamina Tamda, Ahmed ELDEEB, Eva Jara Pérez, Miguel B., María Gancedo López Luce Di Rollo #Amouage #Spain #Isolee #Madrid #Oman

Amouage Honours the Art of Timber with a Majestic Celebration at Biblioteca Ambrosiana opening Milan Fashion Week In a tribute to the enduring wisdom of woods, the House of AMOUAGE kicked off Milan Fashion Week by hosting an extraordinary evening at one of Milan’s most storied cultural landmarks: the Veneranda Biblioteca Ambrosiana, marking the first event to take place in the library since it opened in 1609. This historic setting, steeped in centuries of knowledge and heritage, offered a fitting stage for the unveiling of Opus XVI - Timber, the latest chapter in Amouage’s Library Collection. Held within the evocative Sala Federiciana, the evening welcomed friends of the House, esteemed members of the media, and key opinion leaders inspired by the olfactory narrative of #Timber, surrounded by Leonardo da Vinci’s Codex Atlanticus. The fragrance, rooted in the philosophical depth and primal powers of wood, was brought to life through a thoughtfully curated dining experience by Zero Briciole and the stories of Renaud Salmon, Chief Creative Officer of Amouage and Alexis Grugeon, the perfumer behind Timber. Prior to the dinner, guests were guided through the Cripta di San Sepolcro, a hidden gem beneath the city that provided an intimate glimpse into ancient manuscripts about ingredients and the art of perfumery such as Greek herbariums and L’Evangelica Historia which also included how Frankincense was distilled back in time. The passage through this sacred space served as a symbolic journey into the layers of history and the stories embedded in wood and time. Surrounded by dark timber interiors, timeworn shelves, and centuries-old volumes, the dinner unfolded in an atmosphere that echoed the fragrance’s spirit: contemplative, grounded, and rich with nuance. Later, guests gathered in the Cortile degli Spiriti Magni for a cocktail reception amidst ancient columns and archaeological relics. The weathered courtyard, with traces of frescoes by Aurelio Luini, created a poetic backdrop for reflection and conversation. More than an event, the evening was a deep immersion into the ethos of Amouage and its Library Collection: a celebration not only of fine perfumery, but of knowledge, craftsmanship, memory, and the timeless dialogue between nature and wisdom. Opus XVI - Timber is now available worldwide at official Amouage boutiques and retailers. Photography: Tommaso Biondo Andras Komar, Rayyan AlAbdullatif, Amal Mohammed, Mark Tuka, Annalisa Scalavino, Elisa Ceri, Clara Enrich Jorba MeltandFlow srl Events and Design #Amouage #Timber #LibraryCollection #Milan #Italy  

Decision recognised at Marie Claire US 2025 Fragrance Awards AMOUAGE's Decision Eau de Parfum has been honored at the Marie Claire US Fragrance Awards. This marks the first award for Decision, affirming its growing resonance with fragrance enthusiasts worldwide. Crafted by Quentin Bisch, Decision has swiftly risen to become one of the House’s top-performing fragrances, securing a place in the top three across key global markets. With its distinctive blend of Frankincense, Juniper, and Cardamom, the scent offers a modern interpretation of heritage: refined, powerful, and unmistakably current. Hannah Baxter, Beauty Director at Marie Claire US describes it as “A rich base of patchouli, cedarwood, and vanilla grounds the heart of frankincense and juniper, for a sparkling and complex scent that demands attention wherever you wear it." Decision Eau de Parfum is part of Chapter IV: Eternity of The Odyssey Collection and is available worldwide. Kim Wilson Sarah Hannawi Brooke Messner-Sheldon Andras Komar #Amouage #Decision #MarieClaireUS #MarieClaire #USA #Oman #Perfume

Amouage hosts Train the Trainer in Paris The House of AMOUAGE was honoured to host 21 of our esteemed trainers from all across Europe - an immersive experience that went beyond traditional training. The trainers deepened their understanding of fragrance creation through a sensory journey with a baking class paired with a tea workshop, a perfect parallel to the art of perfumery.     Day Two focused on the power of relational intelligence with expert Michaela Merk, equipping our trainers with new tools to enhance customer experiences. The participants were also treated to an exclusive, behind-the-scenes visit to dsm-firmenich, where they met renowned perfumer Nathalie Lorson, the creative force behind some of our most cherished fragrances. The event culminated with an inspiring session with Renaud Salmon, Chief Creative Officer of Amouage, a moment of direct connection with the creative vision behind the House. This personal transfer of passion will empower our trainers to share the unique artistry of each fragrance with genuine conviction, captivating audiences and driving desire. Our trainers departed enriched, inspired, and ready to elevate our global presence and create unforgettable experiences for our clients. Organisation: Amber Lilliard Jessica Oliveros Divya Menon Nabila Touma Joachim NISEN Jeremy TAMEN Christophe Baron Dimitry Hlinka PREFERENCE EVENTS Marie-Gaelle Goumet Valentine Collin Florent Gire Alex Schoelcher Raphael Duvernay #Amouage #AmouageTTT #Paris #Oman #Muscat