Giannina C.

🤝 LALIGA North America and the U.S. Soccer Foundation join forces to drive positive change through football in the United States. 🇺🇸 🫂 This collaboration will expand programmes benefiting young people in under-resourced communities, from creating innovative play spaces to implementing educational initiatives that promote inclusion, health, and wellbeing. 🌍🏆 Ahead of the FIFA World Cup 2026, both organisations will work together to reach over one million children each year, reinforcing the power of football as a tool for social and community transformation. 🙌 At LALIGA, we firmly believe in football as a driver of opportunity, and with this alliance we continue to strengthen our commitment to society on a global scale. 👉 https://lnkd.in/eYpXrSih

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A significant deal between FIBA and ESPN has been renewed for a further four-year period, with ESPN expanding its market coverage and reach in Australia, New Zealand, and the Pacific Islands. More details here: https://lnkd.in/dnzQNGH9

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Through a new partnership which aims to create a more inclusive and representative industry, Leaders in Sport has committed to expand access to their events to members of #WomeninFootball. By providing funded places to a series of global events, communities, and new intelligence, this collaboration will enhance the access to valuable networking, learning, and upskilling opportunities for women in sport. Read more at https://bit.ly/40J37RY.

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UCFB and Global Academy are delighted to announce the launch of a landmark partnership between both organisations! 🤝 The partnership has been designed to foster a unique educational and professional development bridge between the media and sports industries. Read more via the full article here 👉 https://lnkd.in/dsRgQsxa

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Balancing player trading and competitiveness 💰 Maintaining elite performance during periods of structural change is a challenge that many clubs underestimate. For Atlético de Madrid, capital access was only part of the equation; the other was ensuring the team on the pitch remained strong enough to guarantee UEFA Champions League participation and the revenue it brings. Over the past decade, Atlético’s player trading model became a core component of its competitiveness. Despite operating more frugally than Barcelona and Real Madrid, the club regularly secures Champions League participation and challenges domestically. Check out this week’s Football Benchmark Newsletter to read the full analysis on the club’s decade of growth, examining how Atlético has balanced capital injections, player trading, infrastructure projects and international expansion and what challenges remain: https://lnkd.in/e4p6Zjz6

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