Tom Summerfield
Retail Director
Latest articles by Tom:
Pricing
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Retail
The AI markdown playbook: five levers to unlock hidden profit in your inventory
By Tom Summerfield on October 7, 2025
Pricing
|
Retail
The five new rules of markdown planning: from static calendars to self-learning systems
By Tom Summerfield on September 18, 2025
Pricing
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Retail
What is price elasticity and why does it matter for markdowns?
By Tom Summerfield on September 3, 2025
Pricing
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Retail
The silent margin killer: how data latency undermines your promotions
By Tom Summerfield on August 20, 2025
Pricing
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Retail
Margin vs. market share: why retailers can’t keep playing the discount game
By Tom Summerfield on August 6, 2025
Pricing
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Retail
Retail markdown strategy is broken — here’s how to fix it
By Tom Summerfield on July 24, 2025
Inventory
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Retail
Why inventory management isn’t just for Christmas
By Tom Summerfield on December 11, 2024
Pricing
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Retail
Why is price optimization in retail so important?
By Tom Summerfield on May 29, 2024
Finance
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Retail
Yes, retail sales may be down – but the outlook remains bullish in 2021
By Tom Summerfield on February 15, 2021
Marketing
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Retail
Retail strategy: the metrics that matter for 2021
By Tom Summerfield on January 6, 2021
Demand
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Retail
Inventory optimization in retail is your silver bullet
By Tom Summerfield on September 30, 2020
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