Exfiltra reposted this
🔐 Implementing authn/authz in your app? You don't have to. Every developer has been there. You’re building your SaaS, spin up the backend, and someone says: “Let’s quickly add login, signup, and forgot password.” You nod. How hard could it be, right? A few weeks later, you’re buried under: ↳ password resets ↳ MFA edge cases ↳ token refreshes ↳ SSO integrations and the “can we also support Google login?” request 🙃 And suddenly, you’re running an identity platform — not your product. That’s exactly where CIAM (Customer Identity and Access Management) comes in. It helps you focus on building your app, not fighting auth fires. 💡 Microsoft Entra External ID is one of the best options out there: → Built-in support for B2C & B2B logins → Social and enterprise ID providers out of the box → Conditional Access, MFA & security policies pre-wired → Managed entirely in Entra — no custom token code mess And the first 50,000 monthly active users are free! And most importantly 👇 👉 No need to reinvent the wheel. Authentication has too many moving parts — edge cases you don’t want to debug in production. Let your app do what it does best! Let Entra ID handle who’s using it!