OAN - Global Gaming Audiences

Hi guys! 👋 A new edition of our gaming newsletter is live now. Check the latest news: - The Gaming industry continues to be an engine of Entertainment & Media growth 📈 - IGN published a Gaming Trends report focused on six key areas 🎮 - Nintendo Switch 2 is the fastest-selling console in U.S. history 🚀 and more! ✅ Share the news with your network to help us grow! #Gaming #Advertising #Newsletter #Switch2 #Report

There are 3.5 billions of players globally, but gaming attracts just 5% of global ad spend. Brands are missing out on a highly engaged, diverse, and multi-platform audience. As OAN we deliver global gaming audiences. Our gaming taxonomy includes over 600 segments of players from which marketers can select their target groups 🎯 ➡️ If you can't find your perfect target group, try our AI Tool and build your custom segment in seconds: https://ai.oan.pl/ #GamingAudiences #Advertising #Gamers

Hi guys! A new edition of our gaming newsletter is live now. Check the latest news: 🎮 Gaming attracts just 5% of global ad spend 💵 Media Fragmentation Demands Smarter Budget Allocation 🇬🇧 UK Video Games Council Launches with Industry Leaders on Board and more! ✅ Share the news with your network to help us grow! #Gaming #Advertising #Newsletter #Media #AI

🎮 Best-Selling Gaming Segments – June 2025 Edition 🕹️ June was all about versatility in gamer behavior and preferences, and our top-performing segments prove it. Among the best sellers: 🔥 Game Studios like Atlus 🔫 Genres like Shooters, and Tactical RPGs 🎯 User Types from Binge Gamers to Morning Gamers (6 AM–12 noon) 📱 Console Platforms including Xbox One 🎮 Titles like God of War, Crusader Kings, Monster Hunter Wilds, and of course, Mario Kart Whether you’re targeting fandoms, behaviors, or platforms, OAN’s 600+ gaming segments (plus custom AI-built ones) help you hit the bullseye. 🎯 📩 Contact us at [email protected] to find your ideal gaming audience. #BestSellingGamingAudiences #Targeting #Gaming #Advertising #Gamers

🚨 New Edition Out Now: Gaming Ad News – July 7, 2025 🎮 What’s inside? A power-packed roundup of the latest gaming advertising trends, news, and insights: ✅ New edition of Gaming Trends Report by dentsu ✅ Mobile ad formats boosting retention ✅ Newzoo’s IP fandom report ✅ UK launches $40.5M fund for game development Whether you’re planning your next campaign or just keeping your strategy sharp, this issue’s for you. 👇 Read the full newsletter now #Gaming #Advertising #Newsletter #AudienceData

🎮 That’s a wrap, MAD//Fest! Big thanks to everyone who challenged our thinking, and tested our AI Custom Audience Builder live 👏 From Power Gamers to Console Fans, we’ve got the data 🎮 And now, we’ve got the AI to build your dream audience in seconds. Gaming is a high-impact, data-rich environment that’s redefining how we connect with consumers. With billions of global profiles (not only gamers!), OAN makes it easy to reach the audiences who matter most. 👉 Ready to level up your targeting? Write to Rafal or Paulina and let's talk about reaching your audiences! #MADFest2025 #GamingAudiences #AudienceData #AdTech #AI

🎯 Day 1 at MAD//Fest and Team OAN - Global Gaming Audiences is in the game! Rafal & Paulina are on the ground in London, showcasing how our AI-powered audience builder helps marketers create custom audiences in seconds. Yes, really. Whether you’re looking to activate high-quality, privacy-safe audience data or tap into the global power of gaming audiences, we’ve got the tools (and segments) you need to deliver campaigns that connect 🔌 Want to see how it works? Check the link in comments 👇 And if you’re at MAD//Fest, let’s talk audiences - just DM Rafal or Paulina Drozdowska 🎮💡 #MadFest #London #AdTech #Gaming #Advertising

🎉 Just 1 day to go until MAD//Fest London kicks off! 💥 We’re packing our gear (and a few gaming stories) and heading to one of the most exciting marketing festivals of the year 🔥 ✅ If you're curious about reaching gamers through data-powered targeting, come say hi. Our team will be on the ground, ready to talk all things gaming, programmatic, and next-gen audience strategies. 📩 Want to meet up during the event? Just drop a message to Rafal or Paulina. Let's meet at MAD//Fest! 👋 #MADFest #AudienceData #Programmatic #AI #Gaming

🎯 Ready to level up your programmatic game? Then see you at MadFest London 2025! OAN - Global Gaming Audiences is heading to one of the UK’s boldest marketing festivals to showcase how advertisers can win with AI-powered custom gaming audiences. Why does it matter? Because gamers: 🕹️ Are everywhere (and not just on consoles) 🛍️ Spend more than average users 💡 Are data-rich and conversion-ready With over 600+ gaming segments and the ability to build bespoke audiences on the fly, we make sure your ads reach exactly who you need. 📍Let’s talk at MadFest. And get the full lowdown in our blog post (link in comments 👇 ) ✅ DM Rafal or Paulina to book a short meeting in London! 🤝 #MadFest #GamingAudiences #Programmatic #AdTech

Check the short video of Rafal Szychowski, our CEO, about AI Custom Segment Builder: a tool designed for media planners, agencies, traffic managers, and programmatic pros who need precision at scale! Whether you're targeting console players in Spain or mobile puzzle gamers in Southeast Asia, our AI crafts ultra-specific, privacy-safe segments instantly. ✅ No more generic targeting ✅ 100% GDPR & CCPA compliant ✅ Works across platforms, from gaming to lifestyle audiences Want to see how fast you can go from brief to audience? Try AI tool here: https://ai.oan.pl/ #AI #Audiences #Targeting #Gaming