Oracle Cloud Powers New Video, Gaming, and Sports Streaming Services主要讲述了甲骨文云为视频、游戏和体育直播服务提供支持,助力相关行业发展,以下是具体分析:
- 市场需求驱动:直播业务在互联网流量中占比巨大,预计今年将占所有互联网流量的82%。随着直播内容受欢迎程度不断提高,内容提供商需要能够安全存储和快速访问大量数字内容的基础设施,同时要满足全球增长和海量数据需求,这促使他们寻求强大的云服务提供商作为技术合作伙伴。
- 甲骨文云的优势:
- 高性能与低延迟:甲骨文云具备出色的计算、存储和网络能力,能将视频流延迟降至半秒以下,直播首帧交付时间不到一秒,为用户提供流畅的观看和游戏体验,相比其他服务,可将基于处理器的工作负载成本降低40%,向终端用户交付流数据的成本降低70%。
- 可扩展性强:能够根据业务流量自动扩展或缩减基础设施。例如Phenix在活动突然增加数千名新观众时,可在14秒内启动新的视频编码服务器,轻松应对流量高峰。
- 格式兼容与便捷性:甲骨文云的Media Streams服务通过即时视频打包服务,只需对内容进行一次转码,就能根据不同设备的请求自动将源文件转换为所需格式,节省了时间和精力。
- 安全性高:提供强大的内容加密方法,确保内容安全交付,符合高安全合规性和加密标准,如GDPR标准,可保护视频内容在传输和存储过程中的安全。
- 集成性好:甲骨文云的流媒体服务与OCI、数据库、GoldenGate等紧密集成,还可与数百个第三方产品集成,方便数据工程师设置和操作大数据管道,实现数据的高效处理和传输。
- 实际应用案例:
- 视频直播领域:Phenix借助甲骨文云基础设施,为全球数百万观众提供同步视频流,在奥斯卡颁奖典礼商业广告时段,能以不到半秒的延迟,同时向11万并发观众直播“观众摄像头”内容,而电视主机的延迟则高达93秒。
- 游戏领域:甲骨文云可为游戏开发、部署和运行提供强大的基础设施支持,其计算实例能为要求苛刻的游戏工作负载提供灵活性、可扩展性和高性能,还可利用数据科学提供个性化游戏体验,通过实时分析来吸引、留住玩家。
- 体育直播领域:甲骨文云能满足体育直播高并发、低延迟的要求,确保全球观众能同步观看比赛,不会出现缓冲、延迟等问题,为观众带来优质的观赛体验。
- 商业价值:对于内容提供商而言,借助甲骨文云的能力,可提升服务质量,吸引更多用户,降低运营成本,提高竞争力。对于甲骨文来说,通过为视频、游戏和体育直播等领域提供服务,拓展了市场份额,加强了在云计算市场的地位,进一步巩固了其作为企业级云计算服务提供商的形象。
Leading content streaming companies turn to Oracle Cloud Infrastructure to enable fast digital storage, retrieval, and delivery to meet growing global demand
Redwood Shores, Calif.—Mar 17, 2020
As live streaming continues to represent a huge portion of all internet traffic, leading content providers—Phenix, Net Insight, and Mynet Inc.,—have selected Oracle Cloud Infrastructure to support growing global demand for streaming content.
Oracle Cloud Powers New Video, Gaming, and Sports Streaming Services
According to Go-Globe, live streaming is expected to account for 82 percent of all internet traffic this year, and the leading global providers of streaming content all have one thing in common: they need infrastructure to securely store and quickly access huge catalogs of digital content. As the popularity of streaming content continues to grow, providers are looking for technology partners to support their global growth and massive data demands.
“Oracle’s modern, second-generation cloud is built and optimized to help enterprises run their most demanding workloads, including digital content, swiftly and securely,” said Vinay Kumar, vice president of product management at Oracle. “We architected our cloud specifically for low latency and high, consistent performance, making it an ideal platform for live streaming. We are seeing companies around the globe take advantage of our unique architecture and low networking costs to reach their customers in real time.”
Phenix
During commercial breaks at last year’s Oscars, Phenix provided the real-time “audience cam” capturing top celebrities in informal moments chatting and socializing amongst themselves via a stream from the Dolby Theater to a global audience watching online. ABC employed Phenix’s high availability workflows including active-active encoding and multi-path ingest over two independent internet connections for the highest reliability. At the peak, Phenix streamed to 110,000 concurrent viewers at a stream join rate of more than 80,000 per second, totaling 1,400,000 viewers with an end-to-end latency of less than 1⁄2 second.
Phenix sought a cloud infrastructure solution that could deliver uninterrupted video streams that are tailored to the internet connection speed and quality of millions of end-user devices. Ultimately Phenix choose Oracle Cloud Infrastructure because of Oracle’s Global enterprise focused presence and exceptional customer service and support. Phenix needed a partner that would provide leading performance for virtual cloud infrastructure and a high degree of transparency.
“Most streaming providers today don’t deliver an optimal user experience due to rebuffering, latency, and audience drift. We rely on Oracle Cloud Infrastructure for rapid scalability when an event suddenly gains thousands of new viewers. Phenix enables users to watch real-time content synchronously regardless of the device, operating system, or network connection quality,” said Dr. Stefan Birrer, Chief Software Architect and co-founder, Phenix. “The Oracle Cloud Infrastructure platform meets our challenging requirements of performance and scale, has increased the efficiency of workloads up to 40 percent and decreased networking costs by 70 percent. This allows us to pass significant savings on to our customers.”
Net Insight
Emmy Award-winning Net Insight facilitates television streaming for the Olympics, Super Bowl, Oscars, and other major live events, and offers people and resource management for TV streaming projects during these events. The company was eager to offer its platform as a service to its customers, but faced a monumental obstacle with more than 20 years of data stored in customer-owned warehouses.
“We needed a cloud solution that could support our goal of making our platform available as a service, so we could provide our customers with more complete analysis and real insights from all the scheduling data they gather,” said Crister Fritzson, CEO, Net Insight. “The combination of Oracle Autonomous Database and Oracle Analytics Cloud provided the most complete, clean offering on the market. Not only are we able to securely house that 20 years of data, we now have the ability to gain critical business insights from it in real time. In addition to offering a superior solution—no other database self-heals, self-tunes and self-secures—the high level of customer support provided by Oracle played a critical role at every level of the entire project.”
Mynet
Mynet, a game service business that specializes in online game management for over 60 titles since founded, aims to provide gamers with an “exciting space over a longer time.” With a business model based on working with game makers to create a longer life for online titles, Mynet sought an online game operation platform for “Age of Ishtaria,” a beautifully-illustrated, fast-paced, action battle role-playing game (RPG).
“A stable environment is essential in online game operations, and providing a space where users can enjoy the game over a long period of time is a huge benefit to our customers,” said Mr. Yuki Horikoshi, general manager of engineering, Mynet Inc. “Oracle Cloud Infrastructure was the best balance between performance and cost for ‘Age of Ishtaria,’ enabling players to gain a better user experience while also delivering 65 percent cost savings compared to previous cloud service. Those savings then allow us to reinvest in new events and campaigns for our customers.”
Oracle’s Gen 2 Cloud
Oracle’s modern, second-generation cloud is built and optimized specifically to help enterprises run their most demanding workloads securely. With unique architecture and capabilities, Oracle Cloud delivers unmatched security, performance, and cost savings. Oracle’s Generation 2 Cloud is the only one built to run autonomous services, including Oracle Autonomous Linux and Oracle Autonomous Database, the industry’s first and only self-driving database. Oracle Cloud offers a comprehensive cloud computing portfolio, from application development and business analytics to data management, integration, security, artificial intelligence (AI), and blockchain.